Welcome!

Welcome to the companion website for Management Research: Applying the Principles. Here you will find a wealth of materials for both students and course instructors using this book. For students: video introductions for each chapter, next step exercises, further reading material, extensions and templates for the chapters and data sets. For instructors: an instructor’s guide, PowerPoint lecture slides and examples of class exercises which correspond to each chapter in the book.

For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every step of the research journey, from defining the project to communicating its findings.

Management Research: Applying the Principles provides just such a resource. Structured around the key stages of a research project, it is designed to provide answers to the questions faced by new researchers but without neglecting the underlying principles of good research. Each chapter includes ‘next steps’ activities to help readers apply the content to their own live research project.

The text reflects the richness and variety of current business and management research both in its presentation of methods and techniques and its choice of examples drawn from different subject disciplines, industries and organisations. Management Research: Applying the Principles combines diversity of coverage with a singularity of purpose: to help students complete their research project to a rigorous standard.

Susan Rose is an Associate Professor in Marketing Management at Henley Business School, the University of Reading, UK

Nigel Spinks is a Lecturer at Henley Business School, the University of Reading, UK

Ana Isabel Canhoto is a Senior Lecturer in Marketing at Oxford Brookes University, UK