Strategic Writing
Multimedia Writing for Public Relations, Advertising and More
Fifth Edition
You must now send your document out into the world—or at least to the target audience. You may not be responsible for distribution, but you have a major investment in the document’s success. Be sure you know where it’s going and how it’s getting there. And then be sure that it got there. As we said earlier, the best way to deliver a document is whatever way the target audience prefers. Be sure your research includes how the target audience wants to receive the information.