Resources

Chapter Powerpoints

• Chapter 1. Introduction
• Chapter 2. Globalisation and Strategy
• Chapter 3. Internationalisation and Firm Resources
• 3.1 Born Globals 2015
• Chapter 4. Nine Strategic Windows
• Chapter 5. Role of Market Information and Planning in International Markets
• Chapter 6. Market Selection and Strategy
• Chapter 7. Operation Modes
• Chapter 8. Monitoring Channel Partners
• 8.1 Theoretical Aspects of Contracting
• 8.3.2 Contractual Forms
• 8.3.3 Strategy and Tactics in International Contract Negotiations
• Chapter 9. Standardisations and Adaptation
• Chapter 10. Product Decisions
• Chapter 11. Communication Decisions
• Chapter 12. Pricing Lecture
• Chapter 13. Planning
• Chapter 14. Organisation