Worksheets:

Here you’ll find worksheets that can help you implement the strategies discussed in Return on Engagement.

Worksheets

Click to view/download content.

• Understanding Organizational Needs Question List
• Focus Group Interview Worksheet
• Content Strategy Metrics Framework Worksheet
• User Persona Template Message Architecture
• Empathy Map Worksheet
• Blog calendar, channel plan, and velocity plan
• Content Specification Document
• Content Audit Worksheet
• Content Governance Model
• Perfectly optimized Page Text
• Worksheets.zip