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Informa

Return on

Engagement

2nd Edition

Now available: A new content strategy and web design handbook

Return on Engagement is a practical guide to developing a metrics-driven content marketing strategy for businesses and nonprofits.

The book provides a step-by-step process for identifying organizational and website goals, generating a content hypothesis, and choosing relevant performance metrics to measure success. Campaign examples underscore each point and help translate strategic ideas into actionable tactics.

This site offers a few additional resources to help you build better business through digital strategy, including:

  • Useful worksheets that should help you better put into practice what you’ve learned from the book’s content.
  • Slideshows from the authors’ workshops.
  • Information about the authors’ upcoming speaking engagements.

What the experts are saying about Return on Engagement:

“Return on Engagement is that everything-under-the-sun book that you need to get you up and running in all things content-related. Packed with real-world examples and powerful testimonials to help you jumpstart against a plan, it’s a must-have for your bookshelf!”
—Russ Unger, Co-Author:A Project Guide to UX Design, Designing the Conversation, and Speaker Camp
“Intelligent and insightful, Return on Engagement is a comprehensive guide for creating effective marketing strategies. If you want your content to reach a wide-ranging audience effectively and quickly, this book is must-read.”
—Professor Janell Baxter, Interactive Arts and Media, Columbia College Chicago
“Tim Frick and Kate Eyler-Werve have put together a handbook for true strategy here. It’s the big picture approach to digital with enough detail to make it extremely practical. A lot of books claim to provide a strategic approach. This one truly does.”
—Andy Crestodina, Strategic Director, Orbit Media