Chapter 4 – Interpreting


Activities and comments

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(Activities that are asterisked are particularly useful for discussion in class, in which case multiple copies or PowerPoints of the text could be produced.)

Activity 36

Spell out the presuppositions of the following sentence. As well as the if clause, consider existential presuppositions, and how comparisons, and clauses which are not the main clause of the sentence, generate other presuppositions

Seeing the bagloads of rubbish made this writer wonder how much more litter would be left behind if there had been no stiff $1,000 fine.

Activity 37.

In November 2014, there was a by-election in the English constituency of Rochester and Strood, which was won by the nationalist party UKIP (the UK Independence Party). On the day of the poll a member of the Labour Party’s shadow cabinet, Emily Thornberry, tweeted the following image without any caption, except to say it was an image from Rochester. The leader of the Labour Party, Ed Miliband, was furious and sacked her from her post. Can you explain why he did so? And what propositional attitude he thought she might have had towards the proposition ‘[This is] an image from Rochester.’

image from Rochester

© @Emily Thornberry/Twitter

http://www.theguardian.com/politics/2014/nov/28/emily-thornberry--van-driver-brother-ben

Activity 38

In Shakespeare’s Antony and Cleopatra, Cleopatra applies a snake to her breast in order to commit suicide. She refers to the snake metaphorically as a baby.

Dost thou not see my baby at my breast that sucks the nurse asleep? (Act V Scene 2 308–309)

Explain the conflicting emotions in this metaphor, our normal reactions to the two things being compared.

Activity 39

  1. Consider the following headline. NSA accuses Edward Snowden of spying. How could this be regarded as irony? Was it intended as such? And what would be the purpose of the humour in suggesting it was ironic?
  2. Look at the following two passages, (1) from a popular science text and (2) from an advertisement. What functions do the metaphors serve in each?

(1) Lymphocytes all originate from stem cells in the bone marrow. Some then migrate to the thymus where they mature into T cells (the ‘T’ means thymus-derived). As the T cells mature, an important process occurs known as ‘thymic education’, which prevents the immune system from attacking the body’s own cells. Exactly what happens during thymic education is still uncertain. Many immunologists believe that any Th cells with receptors that bind to the body’s own molecules are destroyed. This process is called clonal deletion. Others disagree and believe that the educative process may lie with the Ts cells, or elsewhere…. If lymphocytes are thought of as a police force, patrolling the body, then the primary lymphatic organs are the police training colleges where they originate and learn their skills. The secondary lymphatic organs are the local police stations where they congregate and deal with suspect antigens. (New Scientist, 24 April 1988, p. 4)

(2) Picked daily there’s a fresh edition of Dutch cucumbers on sale each day. Carefully harvested by hand only Class 1 cucumbers are selected and packed by the grower for export to the United Kingdom. Firm crisp Dutch cucumbers straight from Europe’s kitchen garden. They’re good news indeed.

Your
daily Dutch

Dutch cucumbers
Fresh from Europe’s kitchen garden
Holland

Activity 40

Context: teacher has just played a recording of a man with a strange accent as a way of introducing a discussion on accents

Teacher: What are you laughing at?
Pupil: Nothing.
Teacher: Pardon?
Pupil: Nothing.
Teacher: You're laughing at nothing, nothing at all?
Pupil: No ... It's funny really because they don't think as though they were there they might not like it and it it sounds rather a pompous attitude.

How does the pupil interpret the underlined utterance initially (up to line 4)? What does he think the teacher is trying to achieve by asking him the underlined question? Teaching involves both a content schema – what the lesson is about – and a regulatory schema – keeping order and discipline in class. Discuss this misinterpretation in terms of these two schemas.

*Activity 41*

Find an advertisement that depends heavily for its effect on inferencing, in the same way as the advert for Dorma sheets does. Bring along copies to class and be prepared to discuss the advertisement and how the inferencing works. Does the advert also exploit presuppositions to any extent?

Quiz

Further Reading

Further reading for Chapter 4

  1. Jenny Thomas’s Meaning in Interaction is a very interesting and accessible introductory textbook on Pragmatics and it covers in more depth many of the topics dealt with briefly in chapters 4, 5, and 6.

    • Thomas, J. A. (2013). Meaning in interaction: An introduction to pragmatics. London: Routledge.
  2. Sperber and Wilson’s Relevance, pp. 3–15, explains why the code model of communication is inadequate, and Mills, pp. 26–43, develops these ideas in relation to feminist critique.

    • Mills, S. (1995). Feminist stylistics. London: Routledge.
    • Sperber, D., & Wilson, D. (1995). Relevance: Communication and cognition (2nd ed.). Oxford: Blackwell.
  3. The best existing survey of presupposition theory is probably in Levinson’s Pragmatics chapter 4.

    • Levinson, S. C. (1983). Pragmatics. Cambridge: Cambridge University Press.
  4. Sperber and Wilson, in Relevance, pp. 243–254, discuss propositional attitude in order to explain away speech act theory.

    • Sperber, D., & Wilson, D. (1995). Relevance: Communication and cognition (2nd ed.). Oxford: Blackwell.
  5. A detailed linguistic, pragmatic and discoursal account of metaphor can be found in Goatly’s The Language of Metaphors, chapter 5 of which discusses the functions of metaphor and the relationship between metaphor and irony. Wayne Booth’s classic The Rhetoric of Irony takes a literary rather than linguistic approach. An accessible article on the use of metaphor during the 2008 financial crisis is ‘In Financial Crisis, Metaphors Fly Like Bad Analogies’

    • Booth, W. C. (1974). A rhetoric of irony. Chicago: University of Chicago Press.
    • Goatly, A. (2011). The language of metaphors (2nd ed.). Abingdon: Routledge.
    • Phillips, M. (2015). In financial crisis, metaphors fly like bad analogies. WSJ. Retrieved 18 October 2015.
  6. The philosopher Paul Grice was the first to stress the importance of inferencing in communication in articles such as ‘Logic and Conversation’. See also Thomas chapters 3 and 4. Keiko Tanaka’s Advertising Language is an interesting account of advertising in Japanese and English, based on theories of pragmatic inferencing, which analyses the strategies of latent or covert communication.

    • Grice, H. P. (1975). Logic and conversation. In Cole, P. and Morgan, J. (eds.) Syntax and semantics volume 3: Speech acts. New York: Academic Press
    • Tanaka, K. (1999). Advertising language: A pragmatic approach to advertisements in Britain and Japan. London: Routledge.
  7. Shank and Abelson elaborated the idea of scripts (which we include under schemas). A more accessible account of schemas can be found in Judith Greene. Fairclough, in Language and Power,pp. 131–133, attempts to distinguish different kinds of schemas, which he calls schemata, scripts and frames, relating them to discourse structure, interpersonal relations and word meanings, respectively.
    • Fairclough, N. (2001). Language and power (2nd ed.). Harlow: Longman.
    • Greene, J. (1985). Language understanding: A cognitive approach. Milton Keynes: Open University Press.
    • Schank, R. C. & Abelson, R. P. (1977). Scripts, plans, goals, and understanding: An inquiry into human knowledge structures. Hillsdale, New Jersey: Erlbaum.
  8. Goodwin gives a detailed account of how a language utterance can be understood through pragmatics as part of the totality of a communicative event.