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INTRODUCING
MULTIMODALITY
Carey Jewitt
Images from the Book
Fig 2.1 - Screen capture image of Michelle Phan's YouTube Barbie Transformation Tutorial
Fig 2.2 - Impression of a job interview
Fig 3.1 - SF-MDA Approach to the WHO Ebola website (O'Halloran, Tan and Wignell 2016)
Fig 3.2b - Reporting Section of the WHO Ebola website – SF-MDA Analysis: Overlays (left) with System Choices (right)
Fig 3.3b - Reporting Section of the WHO Ebola Home Page – SF-MDA Analysis of the photograph
Fig 3.4a - Screenshot of sample analysis in Multimodal Analysis Video
Fig 3.4b - Screenshot of State Machine in Multimodal Analysis Video
Fig 4.1 - Multimodal transcript of the teacher's framing of the task (page 146). Re-printed from Mavers, D. (2009) 'Student text-making as semiotic work'
Journal of Early Childhood Literacy
, 9(2): 145–155. Reprinted with permission from SAGE Publications and the author
Fig 4.2a - 2002 Science Digestion (Reprinted from Gunther Kress (2010)
Multimodality
(page 90) with permission from author)
Fig 4.2b - 2002 The digestive system: columns reversed (Reprinted from Gunther Kress (2010)
Multimodality
(page 90) with permission from author)
Fig 4.2c - 2002 The digestive system: rearranged (Reprinted from Gunther Kress (2010) Multimodality (page 90) with permission from author)
Fig 5.1 - 'Adjacency pair' of action
Fig 5.3 - Transcript from Heath, Hindmarsh & Luff (2010)
Fig 5.4 - Transcript of interaction between a surgical trainee and his supervisor
Fig 6.1 - Transcript of six simultaneous higher-level actions (reprinted from Sigrid Norris,
Analyzing Multimodal Interaction
(2004), p. 102)