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Chapter 1: What’s Old is New, What’s New is Old

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Interviews

Bruce Lerch, a Boston area high school sports reporter, talks about his use of multiple media as a way of staying audience-centric.

Scott Barboza, who covers high school sports for ESPNBoston.com, explains how he uses live blogging and other multimedia tools, noting how it leads to building a special high school sports community.

Cara McCoy, who was with lasvegassun.com in 2011, explains how the news organization uses online as a place for small stories.

Cara McCoy, who was with lasvegassun.com in 2011, offers an example of a small online story that drew lots of attention.

Cara McCoy, who was with lasvegassun.com in 2011, outlines three levels of reporting expected by local reporters for the newspaper and website.

Rob Curley, digital media chief for Greenspun Media Group and the Las Vegas Sun in 2011, outlines three levels of news as presented by the Sun.

Rob Curley, digital media chief for Greenspun Media Group and the Las Vegas Sun in 2011, explains in these two clips the planning and execution of the news organization’s Bottoming Out reports.