Chapters
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Chapter 1: Development of Music Marketing on the Internet
Internet: http://www.internetsociety.org/internet/what-internet/history-internet/brief-history-internet
MIDI: http://www.midi.org/aboutmidi/tut_history.php
MP3: http://mp3.about.com/od/glossary/g/Mp3-Cd-Definition-What-Is-An-Mp3-Cd.htm
Chapter 2: State of the Market
E-commerce: http://www.investorwords.com/1637/e_commerce.html
Trends in Internet Use: http://lj.libraryjournal.com/2012/12/industry-news/pew-community-reading-habits-mirror-demographic-trends/
Music Sales Trends: http://www.get-it-all.net/indie112-sales_and_marketing_trends_in_the_music_industry.htm
IFPI Digital Music Report: http://www.ifpi.org/content/library/DMR2012.pdf
Chapter 3: Overall Music Marketing Strategy
Publicity/Publicist – http://www.wisegeek.com/what-does-a-publicist-do.htm
How to: http://www.youtube.com/watch?v=woROAqO0F2c
Advertising: http://adage.com/article/cmo-strategy/lessons-marketers-music-industry/228684/
Marketing on the Internet: http://marketing.about.com/od/internetmarketingstrategy/Internet_Marketing_Strategy.htm
Chapter 4: Domains and Hosts: Nuts and Bolts
Domain Name: http://www.webopedia.com/TERM/D/domain_name.html
How to: http://www.youtube.com/watch?v=-EqzIOXY36Y
Web hosting: http://webdesign.about.com/od/webhosting/f/blfaqwebhosting.htm
How to: http://www.youtube.com/watch?v=n7rzi2hGAzA
Domain Masking: http://whenihavetime.com/2008/11/11/what-is-domain-masking-domain-masking-in-plain-english/
Chapter 5: Creating the Website
Branding: http://www.dailyblogtips.com/how-to-promote-your-website-like-a-brand/
WYSIWYG: http://www.wysiwygwebbuilder.com/
CoffeeCup – http://www.coffeecup.com/
Dreamweaver: http://www.youtube.com/watch?v=vQ-FWACr6uM
Web Studio 5.0: http://www.webstudio.com/
Weebly: http://www.weebly.com/
Wix: http://www.wix.com/
Edicy: http://www.edicy.com/
Web Designer Software: http://web-design-software.findthebest.com/
Chapter 6: HTML and Scripts
HTML: http://webdesign.about.com/od/htmlxhtmltutorials/a/what-is-html.htm
How to: http://www.youtube.com/user/gotreehouse?v=uF48nss2RtE
Java: http://www.java.com/en/download/faq/whatis_java.xml
How to: http://www.youtube.com/watch?v=PL_9v6f49Sg
http://www.youtube.com/watch?v=pCs3JPTVhk8&list=PL04272AB996247A98
CSS: http://webdesign.about.com/od/beginningcss/a/aa021607.htm
Chapter 7: Optimizing and Monitoring Your Web Site to Increase Traffic
How to make a Blog: http://www.forbes.com/sites/jacquelynsmith/2012/08/06/how-to-make-your-blog-get-real-attention-2/
How to: http://www.youtube.com/watch?v=Oiov0L4blIw
How to monitor web traffic: http://www.youthedesigner.com/2008/06/07/5-website-traffic-monitoring-methods/
How to: http://www.youtube.com/watch?v=0qP7GGhPQE0
Key Word Verification: http://www.custom-wordpress-web-design.com/2009/09/9-places-to-insert-keywords-on-your-website/
Chapter 8: Audio and Video for Your Web Site
Audio on your Website: http://www.newfangled.com/website_audio
Video on you Website: http://www.ad-mkt-review.com/public_html/docs/fs198.html
Audio Home Recording Act of 1992: http://en.wikipedia.org/wiki/Audio_Home_Recording_Act
Chapter 9: E-Commerce and Financial Transactions
Paypal: https://www.paypal.com/home
How to: http://www.youtube.com/watch?v=eudghofgizU
Jump Drive: http://www.wisegeek.org/what-is-a-jumpdrive.htm
Chapter 10: Finding our Market
Market Segmentation: http://www.businessplans.org/segment.html
How to: http://www.youtube.com/watch?v=pxcNVrwkroU
Behavioral Targeting: http://www.cbsnews.com/8301-505125_162-51199800/what-is-behavioral-targeting/
How to: http://www.youtube.com/watch?v=Y9Y4Efyxmk4
Cookies: http://computer.howstuffworks.com/internet/basics/question82.htm
Chapter 11: Successful Promotion on the Web
Cultivating Blog Relationships: http://community.paper.li/2012/08/20/13-ways-to-promote-and-market-your-business-blog/
E-Mail Promotions: http://judycullins.hubpages.com/hub/promotion-emails
How to: http://www.youtube.com/watch?v=B3PvaMEt8Z8
How to advertise on Streaming Music Services: http://www.pandora.com/advertise
Grassroots Advertising – How to: http://www.youtube.com/watch?v=nEZ3GYER1yg
Viral Marketing: http://webmarketingtoday.com/articles/viral-principles/
Chapter 12: Social Networking Sites
How to promote your music using social media: http://craighartranft.hubpages.com/hub/Using-Social-Media-Marketing-to-Promote-Your-Music-Today
How to: http://www.youtube.com/watch?v=lwquBx2xndE
Myspace for Musicians: http://www.celebseo.com/promote-music-myspace/
Youtube: http://www.youtube.com/watch?v=4qYeSf5scsw
Twitter: http://www.musicindustryhowto.com/how-to-promote-your-music-on-twitter/
How to: http://www.youtube.com/watch?v=HQwlkQP3A80
Facebook – https://www.facebook.com/
Chapter 13: Professional, Legal and Ethical Issues
Web Marketing Mistakes: http://www.allbusiness.com/marketing/advertising-internet-advertising/3969-1.html#axzz2GvlOFgb6
How not to: http://www.youtube.com/watch?v=aX969Qe5zNY
Internet Marketing Ethics: http://www.csulb.edu/colleges/cba/marketing/code-of-ethics/
Copy-Right: http://www.copyright.gov/fls/fl105.html
Chapter 14: Mobile Media
Mobile Marketing: http://mashable.com/2011/05/17/mobile-marketing-tips/
http://indieambassador.com/articles/mobile-marketing-for-independent-artists-reality
How to:
Apps for your music – http://www.business.qld.gov.au/business/running/marketing/online-marketing/using-mobile-apps-to-build-your-business/how-businesses-use-mobile-apps
Chapter 15: Mobile Music Marketing
Advertising with QR codes: http://smallbusiness.chron.com/advertise-qr-codes-29940.html
http://en.wikipedia.org/wiki/QR_code
How to: http://www.youtube.com/watch?v=ZYDbFTai0iE
How to: http://www.youtube.com/watch?v=S-QP-u3uv-8
How to design a mobile site: http://www.creativebloq.com/mobile/mobile-website-912823