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Global Marketing
Contemporary Theory, Practice and Cases
Ilan Alon
2nd Edition
Students
Kodak Spreadsheet (Students)
PowerPoints
Download All (101 MB)
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Cases
How to Write an Export Marketing Plan
The Brand Called YOU