Student Resources

Video Links

Chapter 1: Corporate communication framework

The origins of the modern corporation:
https://www.youtube.com/watch?v=0c5uvMftJY8

The corporation:
https://www.youtube.com/watch?v=Y888wVY5hzw

Chapter 2: Corporate identity

Watch P&G Corporate History video:
https://www.youtube.com/watch?v=cuof3ehiBEs

Virgin founder Richard Branson talks about branding strategy:
https://www.youtube.com/watch?v=iZZt7bgwffo

Bosch Power Tools – Who We Are video:
https://www.youtube.com/watch?v=jhkea93JoHI

Chapter 3: Corporate brand and branding

BBC documentary Three Secrets of the Superbrands
https://www.youtube.com/watch?v=fd7lfcnlb9c
https://www.youtube.com/watch?v=TdkeMpN8hOI
https://www.youtube.com/watch?v=zgQPZV31cAU

Documentary Branded
https://www.youtube.com/watch?v=Hv4-YeqDnWU

Chapter 5: Ethical branding and corporate social responsibility

Documentary Not Business as Usual
http://vimeo.com/83898645

Chapter 6: Stakeholders management and communications

BBC documentary The Mondragon Experiment
https://www.youtube.com/watch?v=-obHJfTaQvw

Chapter 7: Storytelling and issue management in times of change and crises

Documentary The Dark Side of Chocolate
https://www.youtube.com/watch?v=7Vfbv6hNengIn

Chapter 8: Corporate communications

Historical educational documentary The Grapevine:
https://www.youtube.com/watch?v=zy_ia-CeL0w

Social networks documentary:
https://www.youtube.com/watch?v=trH4iuebjjI

Chapter 9: Corporate associations: identity traits and corporate image

Documentary The Mind Field
https://www.youtube.com/watch?v=3Ya7mdLVyy4

Chapter 10: Corporate associations: reputation and trust

Documentary Secrets of the Tobacco Industry
https://www.youtube.com/watch?v=5MmYY8sj73g

Chapter 11: Organizational identification

Documentary ‘Century of the Self’ (episode 1)
https://vimeo.com/85948693

Chapter 12: Organizational commitment and social acceptability

Documentary about Patagonia:
https://www.youtube.com/watch?v=hQQk0yWS1Mk