Welcome

This companion website serves as a forum for online supplemental materials for the sixth edition of The Media Handbook by Helen Katz. The website offers resources to students and instructors alike, featuring:

• Flashcards: Available as an online tool for students to reiterate main concepts from each chapter.
• Test Questions: Quizzes containing true/false questions and various multiple choice formats can be used by instructors to provide thorough reviews by chapter.
• PowerPoint Slides: For instructors to convey key points from each chapter during classroom discussions.
• Key Associations: A comprehensive list of media-based businesses, including contact information and a brief description of each company.
• Sample Documents: Ideal for students to understand the format of charts and spreadsheets commonly used in media planning.

These resources are offered as downloadable files or exercises presented as web pages. With the offering of these additional online resources that promote the book’s real-world industry practices along with a comprehensive analysis of media planning and buying, this website is a valuable companion for Katz’s new edition of The Media Handbook.

Book Information Complimentary Exam Copy