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Informa
Joseph Turow
Media Today
Mass Communication in a Converging World
Seventh Edition

Welcome!

This is the companion website for Media Today: An Introduction to Mass Communication, Seventh Edition. Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. Through the convergence lens, students learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Here you will find the following resources for students:

  • Interactive timelines of the media industries,
  • Chapter recaps (printable),
  • Flashcards,
  • Practice quizzes,
  • Recommended readings,
  • Links to career and internship resources.

And for instructors and lecturers:

  • PowerPoint lecture slides,
  • Test questions,
  • Instructor’s manual,
  • Sample syllabi,
  • Links to videos,
  • Additional Thinking About Media Literacy questions,
  • Additional Media Today & Culture boxes,
  • Additional case studies,
  • Textboxes from Media Today 7e.

General resources:

  • Useful web links,
  • RSS news feeds.

What people are saying about Media Today 7e:

“Joe Turow’s new edition of Media Today not only provides historical context and clear descriptions of current media structures and effects, but also offers up-to-date insights into the rapid changes in our media and why they matter.

“The new edition of Media Today does a masterful job of clearly explaining the latest changes in media industries and why these changes should matter to us. I am always excited for the latest edition!”

Matt McAllister, Penn State University

Media Today [7th ed.] is a comprehensive survey of the world of communication that, unlike most ‘intro’ textbooks, goes beyond the surface and the latest trends. Turow’s text delves in depth into the business of media so that students will find a sophisticated understanding of the fields they may pursue as [a] career. He also highlights the major issues, concerns, and challenges to media in our lives, culture and politics.”

David D. Perlmutter, Texas Tech University