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Statement of Data Use Restrictions

Some data on this website has been donated by media or research firms for the expressly limited purpose as a teaching tool in the exercises and case studies in "Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century." Other datasets were created by the authors to simulate the types of data media analysts might work with in specific media sectors or in analyzing certain problems. The datasets should not be viewed as factual representations of current conditions in the media industry, regardless of their source. None of the data found on this site is to be used for any purpose other than working the assignments in this text. Use of the data is limited to individuals who have purchased or rented the book or who have accessed it through a library that has purchased it. Reproducing the data or sharing it with third parties is expressly prohibited.

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Question
What is the first word on page 298?