Students

Chapter Objectives

Chapter 1

  1. Discuss some of the complex interconnectedness of world economies and cultures.
  2. Explain how the insights, theories, and methods of cultural anthropology have been applied to global management, negotiations, and marketing.
  3. Analyze why cross-cultural communication sometimes gets short-circuited in spite of our best intentions.
  4. Identify how culture is acquired through learning, influences our biological processes, and is constantly undergoing change.
  5. Distinguish between ethnocentrism and cultural relativism and how each influences the conduct of global business.

Chapter 2

  1. Understand various contrasting value systems, such as individual versus collective or egalitarian versus hierarchical, and how they influence the conduct of global business.
  2. Distinguish between high context versus low context societies and how they affect the process of cross-cultural communication.
  3. Describe the metaphorical analysis of cultural similarities and differences.
  4. Analyze the effects of change on cultures in the twenty-first century.

Chapter 3

  1. Identify the wide variety of modes of nonverbal communication involved in global business interactions.
  2. Discuss the potential pitfalls when studying nonverbal communication.
  3. Describe some of the salient features of nonverbal communication in general.
  4. Explore the issues revolving around initial cross-cultural business introductions such as exchanging business cards, bowing, and gift giving.

Chapter 4

  1. Articulate several reasons for learning a new language.
  2. Explain the Sapir–Whorf hypothesis.
  3. Discuss the virtues of an indirect style of communication as well as the misinterpretations that may accompany it.
  4. Respond in the affirmative to the statement: Everybody has an accent.

Chapter 5

  1. Describe the challenges involved in cross-cultural negotiations that are not present in intra-cultural negotiations.
  2. Articulate the difference between a negotiating position and the interests behind that position.
  3. Discuss the general strategies that should guide international negotiations.
  4. Explain the importance of location in international negotiations.

Chapter 6

  1. Identify three characteristics of meetings that provide insight into German national culture.
  2. Help your board, composed of business partners from all over the world, to use a single decision-making model in their work.
  3. Describe the partnership life cycle and the various challenges at each stage.
  4. Explain four ways in which virtual teams operate differently than face-to-face teams and strategies they can put in place to be successful.

Chapter 7

  1. Describe the usefulness of comparing “official” organizational values to behavior patterns observed in the organization.
  2. Identify the four mechanisms used by anthropologists to account for change.
  3. Contrast Edgar Schein’s definition of culture with Ferraro and Briody’s: “everything that people have, think, and do.”
  4. Discuss why anthropologists have focused on the four mechanisms by which change does occur and have been less interested in how cultural transformation should occur.

Chapter 8

  1. Identify three venues or ways in which a consumer gets exposed to a firm’s products or services.
  2. Choose any product or service and discuss how you would investigate its use as holistically as possible.
  3. Explain the value in researchers or consultants collaborating with firms on projects.
  4. Choose any brand, explain the meaning it holds for you, and discuss why the connection with meaning matters in product advertising.

Chapter 9

  1. Identify four possible strategies for creating a globally oriented workforce.
  2. Debate the virtues and drawbacks of a short-term international assignment.
  3. Explain why company leaders should be worried about the “expatriate paradox.”
  4. Describe the three features of “cultural agility” and why those features matter in the selection of a candidate for an international assignment.

Chapter 10

  1. Identify what typically happens to people in the stages of culture shock.
  2. Advocate for cross-cultural training in the form of problem-solving sessions once families are abroad for their international assignment.
  3. Compare the similarities and differences of culture shock and reentry shock for an expatriate spouse.
  4. Discuss why international assignments are considered “transformational” from a personal perspective, but often detrimental from a career perspective.

Quiz Questions

Links, Blogs, and Videos

for The Cultural Dimension of Global Business 8e

May 9, 2017

Chapter 1:

Here's Why Companies Are Desperate To Hire Anthropologists
http://www.businessinsider.com/heres-why-companies-aredesperateto-hireanthropologists-2014-3
Delhi Metro has brought about a change in social attitude of people
https://youtu.be/QUhfFJIUx34
30 Crazy Meals from McDonald’s Menus Around The World
http://www.foodnetwork.co.uk/article/crazy-meals-mcdonalds-menus-around-world.html#slide-2
A Slice of History: Pizza Through the Ages
http://www.history.com/news/hungry-history/a-slice-of-history-pizza-through-the-ages
Very clean people, the Japanese
http://www.economist.com/node/153179
Fear and respect: VW's culture under Winterkorn
http://www.reuters.com/article/us-volkswagen-emissions-culture-idUSKCN0S40MT20151010
Insights from a Discussion of the Non-Linear Path to Practicing Business Anthropology
http://anthropologizing.com/2014/05/02/
Sales-Driven Soothsayers: Corporate Anthropologists as Trending Trope in Today’s Public Imagination
https://www.epicpeople.org/corporate-anthropologists-as-trending-trope/
The social costs of export agriculture in San Quitin, Baja California
http://savageminds.org/2015/08/23/
Performing Magical Capitalism
https://www.epicpeople.org/performing-magical-capitalism/

Chapter 2:

The Indian Community in Trinidad: An Interview with Viranjini Munasinghe (Author of Callaloo or Tossed Salad)
http://asiasociety.org/indian-community-trinidad-interview-viranjini-munasinghe
Kibbutz Program Center
http://kibbutzprogramcenter.org/about-kibbutz/
Is Arranged Marriage Really Any Worse Than Craigslist?
http://nymag.com/nymetro/news/culture/features/11621/
The Globe: The China Rules
https://hbr.org/2010/06/the-globe-the-china-rules
PBS New Heroes: Mohammad Yunus
https://youtu.be/4NGU5gkI6-Y
Johnson: We are all friends now
http://www.economist.com/blogs/prospero/2013/12/formality-language
The Complicated Chinese Family Tree
https://www.youtube.com/watch?v=nCFRoILS1jY&feature=youtu.be
The Spread of Start-Up America and the Rise of the High-Tech South
http://www.theatlantic.com/technology/archive/2011/10/
How Do You Define Startup Culture?
http://www.wired.com/insights/2013/09/how-do-you-define-startup-culture/
Why We're So Afraid of Change -- And Why That Holds Businesses Back
http://www.forbes.com/sites/womensmedia/2013/04/08/
Perception of Time in Different Cultures 1
https://youtu.be/PX1u2m8i2x8
How Different Cultures Understand Time
http://www.businessinsider.com/how-different-cultures-understand-time-2014-5
Why being too busy makes us feel so good
https://www.washingtonpost.com/opinions/why-being-too-busy-makes-us-feel-so-good/
Why Germans Work Fewer Hours But Produce More: A Study In Culture
http://www.huffingtonpost.com/amol-sarva/why-germans-work-fewer-ho_b_6172262.html
Facebook’s Culture Problem May Be Fatal
https://hbr.org/2010/05/facebooks-culture-problem-may
How Coca-Cola Manages 90 Emerging Markets
http://www.strategy-business.com/article/00093?gko=f3ca6
Anthropologists in Practice: An Interview with Paul Klipp, Design Anthropologist and Business Consultant
http://anthropologizing.com/2013/12/30/
Why Europe isn't creating any Googles or Facebooks
http://www.businessinsider.com/ap-why-europe-isnt-creating-any-googles

Chapter 3:

Business Etiquette Tips For International Travel
http://www.forbes.com/sites/susanadams/2012/06/15/business-etiquette-tips-for-international-travel/
TED Talk: How Body Language and Micro Expressions Predict Success
https://youtu.be/CWry8xRTwpo
If You Live In India, Shaking Your Head Can Mean A Lot Of Different Things
http://digg.com/video/if-you-live-in-india-shaking-your-head-can-mean-a-lot-of-different-things
Business Card Culture Guides
http://www.asianbusinesscards.com/asian-business-card-exchange-etiquette-video.html
Tips on Korean Custom of Bowing
http://www.koreatimes.co.kr/www/news/special/2010/08/177_23339.html
Culture and Etiquette (South Korea)
http://www.roughguides.com/destinations/asia/south-korea/culture-etiquette/
Saddam Hussein Statue Pulled Down To The Ground
https://youtu.be/hWxszYK6IPU
Man Throws Shoes At Bush
https://youtu.be/_RFH7C3vkK4
Maz Jobrani: A Saudi, an Indian and an Iranian walk into a Qatari bar
https://www.ted.com/talks/maz_jobrani_a_saudi_an_indian_and_an_iranian_walk_into_a_qatari_bar?language=en
Italian Hand Gestures: A Short History
http://www.nytimes.com/video/world/europe/100000002309793/the-italian-gesture-.html
PMs of India and Pakistan hold hands
http://video.scroll.in/801095/
Rude hand gestures of the world
http://www.telegraph.co.uk/travel/picturegalleries/8788932/Rude-hand-gestures-of-the-world.html?frame=2009430
Mad Hatters: 13 Ridiculous Royal Wedding Hats
http://content.time.com/time/photogallery/0,29307,2068553,00.html
Mashallah Abaya Couture 2015 Fall/Spring Abaya Collection
https://youtu.be/DXZbhuHJXLY
Google got it wrong. The open-office trend is destroying the workplace
https://www.washingtonpost.com/posteverything/wp/2014/12/30/
Inside Facebook HQ - Mark Zuckerberg - BBC
https://youtu.be/cGEb-q5JMU0
Mannequins on My Mind: Addis Ababa and the Globalized Economy
https://www.epicpeople.org/mannequins-on-my-mind/

Chapter 4:

Lost in Translation? There's a Whole Industry to Help
http://www.inc.com/jill-krasny/why-translation-services-is-a-top-industry-to-start-a-business.html
LANGUAGE, THOUGHT, and REALITY: Selected writings of Benjamin Lee Whorf
https://openlibrary.org/books/OL6197196M/LANGUAGE_THOUGHT_and_REALITY
Most Europeans can speak multiple languages. UK and Ireland not so much
http://www.theguardian.com/news/datablog/2014/sep/26/europeans-multiple-languages-uk-ireland
Learning a foreign language a ‘must’ in Europe, not so in America
http://www.pewresearch.org/fact-tank/2015/07/13/
MEANWHILE : British English versus American English
http://www.nytimes.com/2003/03/14/opinion/14iht-edtharoor.html
The world’s languages, in 7 maps and charts
https://www.washingtonpost.com/news/worldviews/wp/2015/04/23/the-worlds-languages-in-7-maps-and-charts/
UCLA Language Materials Project: Navajo
http://www.lmp.ucla.edu/Profile.aspx?LangID=4&menu=004
Cultural vocabularies: how many words do the Inuits have for snow?
http://www.theguardian.com/education/2014/apr/29/what-vocabularies-tell-us-about-culture
Does language shape how we think? Linguistic relativity & linguistic determinism
https://youtu.be/Df25r8pcuI8
Indian Outsourcing: When 'Yes' is not 'Yes'
https://www.linkedin.com/pulse/20141024220616-1280456-indian-outsourcing-why-yes-is-not-yes
Professor finds meaning in silence
http://www.japantimes.co.jp/community/2010/10/16/general/professor-finds-meaning-in-silence/#.Vo6KmZMrI_U
From Upspeak To Vocal Fry: Are We 'Policing' Young Women's Voices?
http://www.npr.org/2015/07/23/425608745/from-upspeak-to-vocal-fry-are-we-policing-young-womens-voices
How Code-Switching Explains The World
http://www.npr.org/sections/codeswitch/2013/04/08/176064688/how-code-switching-explains-the-world
The Most Annoying Business Slang
http://www.forbes.com/pictures/mee45hgmh/the-most-annoying-business-slang/
Where You Should Think Before You Speak
http://www.nbcnews.com/id/34063799/ns/travel-travel_tips/
Top 50 Twitter Acronyms, Abbreviations, Initializations
https://digiphile.wordpress.com/2009/06/11/top-50-twitter-acronyms-abbreviations-and-initialisms/
The Complete Guide to Twitter Lingo
http://mashable.com/2013/07/19/twitter-lingo-guide/#tGzUOxCP0GqA
Oxford’s Online Dictionary Adds 21st Century-Friendly Words
http://www.boston.com/news/nation/2014/08/14/

Chapter 5:

The Paris climate negotiations, explained
https://youtu.be/oo5ca1dMbEc
Negotiating: The Top Ten Ways that Culture Can Affect Your Negotiation
http://iveybusinessjournal.com/publication/
The Art of Negotiation | Maria Ploumaki | TEDxYouth@Zurich
https://youtu.be/pjlPgJ1wBdM
Tips on managing confrontational international negotiations
http://businessculture.org/blog/tag/what-is-international-negotiation/
Interests vs. Positions
http://web.mit.edu/negotiation/www/NBivsp.html
A case study of the Dabhol Power Plant
http://nptel.ac.in/courses/IIT-MADRAS/Infrastructure_Planning_Management/pdf/
TEDxCanberra - Ash Donaldson - Cognitive dissonance
https://youtu.be/NqONzcNbzh8
The Ten Principles of the UN Global Compact
https://www.unglobalcompact.org/what-is-gc/mission/principles

Chapter 6:

Cultural Differences Are More Complicated than What Country You’re From
https://hbr.org/2016/01/cultural-differences-are-more-complicated-than-what-country-youre-from
Meetings Imagined
http://www.meetingsimagined.com/meeting-purposes
The Six Most Common Types of Meetings
http://meetingsift.com/the-six-types-of-meetings/
The Surprising Power of Face-To-Face Meetings
https://www.themuse.com/advice/the-surprising-power-of-facetoface-meetings
10 Ways Millennials Are Creating The Future Of Work
http://www.forbes.com/sites/danschawbel/2013/12/16/
Virtual Meetings: Part 1 - Pros and Cons
https://youtu.be/8zQnw0rU5UI
Netnography: The Marketer's Secret Ingredient
http://www.technologyreview.com/news/421208/netnography-the-marketers-secret-ingredient/
Inquiring Minds - Hopi Footprints
http://knau.org/post/inquiring-minds-hopi-footprints#stream/0
‘Global Events Local Impacts’: India’s Rural Emerging Markets
https://www.epicpeople.org/global-events-local-impacts-indias-rural-emerging-markets/
10 Strategies to Have Impact with International Research
https://www.epicpeople.org/10-strategies-to-have-impact/
BarnRaise: IIT Institute of Design Creates Systemic, Transdisciplinary Collaborative Models
https://www.epicpeople.org/barnraise-iit-institute-of-design/

Chapter 7:

Tutorial: Ethnographic Thinking for Wicked Problems – Framing Systemic Challenges and Catalyzing Change
https://www.epicpeople.org/ethnographic-thinking-wicked-problems/
Stories for Cultural Change:  Listening to and Learning from your Organizational Stories
https://medium.com/weseek/stories-for-cultural-change-c1b471f41d12
Why Venture Capital Needs Ethnographers: Making Meaningful Innovation in the Startup Sphere
https://www.epicpeople.org/venture-capital-needs-ethnographers/
Sustainability and Ethnography in Business: Identifying Opportunity in Troubled Times
https://www.epicpeople.org/sustainability-ethnography/
From Inspiring Change to Directing Change: How Ethnographic Praxis Can Move Beyond Research
https://www.epicpeople.org/from-inspiring-change-to-directing-change-how-ethnographic-praxis-can-move-beyond-research/
Building Bridges between Management and the Workforce
https://www.epicpeople.org/building-bridges-between-management-and-the-workforce/
Meaningful Innovation: Ethnographic Potential in the Startup and Venture Capital Spheres
https://www.epicpeople.org/meaningful-innovation/

Chapter 8:

Doing “Consumer” Anthropology, Warnings and Advice
https://www.youtube.com/watch?v=DED8I7a-C-E
How architecture changes for the deaf
https://youtu.be/FNGp1aviGvE
Anthropology of/by design
http://savageminds.org/2015/07/21/visual-turn-iii-anthropology-ofby-design-an-interview-with-keith-m-murphy/
A Bag Full of Color
http://perchontheweb.com/a-bag-full-of-colour/
The Look of Language
http://perchontheweb.com/the-look-of-language/
Is Humanitarian Design the New Imperialism?
http://www.fastcodesign.com/1661859/is-humanitarian-design-the-new-imperialism
The Perfect Man Bag
http://www.hyphendesign.com/news-articles/news-article-32.aspx
Tutorial: Semiotics – A User’s Guide to Seeing Differently
https://www.epicpeople.org/semiotics-users-guide/
Practicing Anthropology in User Experience, Design and Business
https://www.youtube.com/watch?v=3AzkerGWfHE
Philips Healthcare: Focusing on the User
https://www.90yearsofdesign.philips.com/article/70
Hyphen Design and anthropology professor work on ‘hunter’ man-bag
https://www.designweek.co.uk/issues/february-2011-online/hyphen-design-and-anthropology-professor-work-on-hunter-man-bag/

Chapter 9:

The transcultural leader: Carlos Ghosn, CEO of Renault, Nissan
http://knowledge.insead.edu/leadership-management/operations-management/
Cross-Cultural Perspective Taking
http://www.globalcognition.org/cross-cultural-perspective-taking/
Why students need a global awareness and understanding of other cultures
http://www.theguardian.com/teacher-network/2012/sep/25/students-global-awareness-other-cultures
International assignment perspectives
http://www.pwc.com/us/en/hr-international-assignment-services/publications/assets/ia-perspectives-v5.pdf
The Right Way to Manage Expats
https://hbr.org/1999/03/the-right-way-to-manage-expats
16 Signs You're A Little (Or A Lot) Type A
http://www.huffingtonpost.com/2014/01/13/are-you-a-type-a-or-type-_n_4549312.html
Portrait of a Trailing Spouse: Dependent, Dejected and Learning to Give Herself Some Slack
http://blogs.wsj.com/expat/2015/07/06/
Expatriate work requires more than just technical skills
http://global.broad.msu.edu/news/articles/101/expatriate-work-requires-more-than-just-technical-skills
Where are Women in the Expatriate Workforce?
http://www.shrm.org/hrdisciplines/global/articles/pages/women-expatriate-workforce.aspx
The Mistake Most Managers Make with Cross-Cultural Training
https://hbr.org/2015/01/the-mistake-most-managers-make-with-cross-cultural-training
The Global Leadership Summit 2015 Highlights
https://youtu.be/J2uHKj-LKm4

Chapter 10:

Home Sweet Home? Dealing With Reverse Culture Shock
http://www.forbes.com/sites/dailymuse/2012/09/06/home-sweet-home-dealing-with-reverse-culture-shock/#3fb8e44a4cab
Reverse Culture Shock
http://www.studentsabroad.com/handbook/reverse-culture-shock.php?country=general
12 Tips to Help Avoid India Culture Shock
http://goindia.about.com/od/planningyourtrip/qt/indiaarriving.htm
Burmese refugees prepare for life in America
http://www.cbsnews.com/videos/burmese-refugees-prepare-for-life-in-america/
Ethnocentrism and Cultural Relativism
https://www.boundless.com/sociology/textbooks/boundless-sociology-textbook/culture-3/
Unsociable? British expats 'fail to make local friends'
http://www.telegraph.co.uk/expat/11193034/Unsociable-British-expats-fail-to-make-local-friends.html
The expat files: What is it really like to be a long-term stranger in a foreign land?
http://www.independent.co.uk/news/uk/this-britain/
Plight of the Expat Spouse
http://www.nytimes.com/2011/06/21/business/21expats.html?_r=0
Participant Observation
https://youtu.be/mVHoUkQSIkU
Cross-Cultural Skills: Essential for Expatriate Success
http://chronicle.com/article/Cross-Cultural-Skills-/128782/
Repatriation Blues: Expats Struggle With the Dark Side of Coming Home
http://blogs.wsj.com/expat/2015/04/15/repatriation-blues-expats-struggle-with-the-dark-side-of-coming-home/
When expats return home, what next?
http://www.bbc.com/capital/story/20140115-returning-expat-discontent