Welcome
Welcome to the companion website for Cases in Public Relations Management, Third Edition.
The book is developed for students in strategic communication or public relations and uses cases from these communication disciplines with outcomes varying from expected to unsuccessful. Each case is based on real events and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. They challenge students to think analytically, strategically, and practically.
Patricia Swann, former dean of the School of Business and Justice Studies, is a professor of public relations and management at Utica College, USA. She is the executive director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.
On this website you will find a comprehensive set of resources for students and instructors.
Instructors
PowerPoint Lecture Slides
Each case study has PowerPoint lecture slides that provide the basic overview of the case elements including public relations concepts, terminology, and theories. The PowerPoints can be easily adjusted to fit your instructional needs.
Instructor Guides
The instructor guides provide learning objectives and the public relations theories and concepts as they relate to each case. Concepts include ethics, issues and conflict management, media relations, communication strategies and tactics, and program measurement and evaluation. Guides are presented both for the cases and for the case supplements.
Answer Keys for Quizzes
A short readiness quiz is provided in the student portion of the site to ensure that students come to class prepared to discuss the case. The answers are taken directly from the text.
Answer Keys for End-of-Chapter Activities
The Dig Deeper activity, at the end of each case, is designed to provide students with short research assignments to further their understanding of the case concepts or introduce them to another aspect of the case. A sample response (answer) is provided for the instructor.
Students
Readiness Quizzes
A short readiness quiz is provided to encourage students to prepare for discussion of the case. The questions are based on the text.
Worksheets
Guides and resources to assist in key concept review, PR best practices, and classroom discussion preparation.
Case Supplements
Each case study has materials central to the understanding of the case. They provide a fuller context for analyzing organizational communications, such as news releases or social media posts, or background materials such as quarterly and annual financial reports or other organizational publications.
Book Information Complimentary Exam Copy
