Students

The Council of Public Relations Firms represents the business of public relations in the United States, and includes more than 100 public relations firms. The Council’s members agree to abide by its Code of Ethics and Statements of Principles. Its overriding principles are that openness and transparency are not only in the public interest, but also necessary tools for meeting clients’ objectives. Its website is http://prfirms.org/.

Ethics Resource Center

The Ethics Resource Center in Washington, D.C., is the oldest not-for-profit association in the United States devoted to organizational ethics. The ERC conducts research, including an extensive National Business Ethics Survey, and publishes a free monthly electronic newsletter, Ethics Today Online (http://www.ethics.org/today/et_subscribe.html).

The Center publishes a number of guides to ethical practice, including Creating a Workable Company Code of Ethics: A Practical Guide to Identifying and Developing Organizational Standards. The Center also sponsors character development and ethics courses for educational institutions and for corporate ethics officers. The Center advised the Public Relations Society of America in its overhaul of the PRSA Member Code of Ethics. The Ethics Resource Center can be found at http://www.ethics.org.

Global Business Standards Codex

This survey of business ethics standards around the world was conceived by several Harvard Business Schools scholars and described in detail in the Harvard Business Review. See Harvard Business Review, “Up to Code: Does Your Company’s Conduct Meet World-Class Standards,” by Lynn Paine, Rohit Deshpandé, Joshua M. Margolis, and Kim Eric Bettcher, December, 2005, page 122. Reprints can be ordered at http://www.hbr.org.

International Association of Business Communicators (IABC)

The IABC, based in San Francisco, has more than 13,000 members in more than sixty countries. It publishes guides to best practices, and offers professional development programs. The IABC can be found at http://www.iabc.com; its Code of Ethics for Professional Communicators can be found at http://www.iabc.com/about-us/leaders-and-staff/code-of-ethics/.

International Public Relations Association (IPRA)

IPRA, based in Surrey, U.K., is a membership organization of public relations professionals from nearly one hundred countries. IPRA has more than fifty years of experience in sharing and promoting professional development. IPRA has published several Codes and Charters seeking to provide an ethical framework for its members’ professional activities. IPRA can be found at http://www.ipra.org; its various Codes and Charters can be found at http://www.ipra.org/about/ipra-codes.

Public Relations Society of America (PRSA)

The PRSA, based in New York City, is the world’s largest organization of public relations professionals. It was founded in 1947 and as of 2006 had 20,000 members. The PRSA can be found at http://www.prsa.org. The PRSA’s Member Code of Ethics can be found at http://www.prsa.org/AboutPRSA/Ethics/#.VFfu2vnF9fg.

Links to Video

Keith Olberman on George Bush’s pardon of Scooter Libby

https://www.youtube.com/watch?v=fGYW0Wi5Jvs.

Links to Further Resources

12 Networking Tips to Improve Media Relations—PR Daily

http://www.prdaily.com/Main/Articles/12_networking_tips_to_improve_media_relations_16545.aspx

8 Tips on How to Master Media Relations—PR News

http://www.prnewsonline.com/water-cooler/2013/03/20/8-tips-for-mastering-media-relations/

Romenesko—for commentary and news about journalism and media

http://www.poynter.org/column.asp?id=45

PRNewser—for news on PR, including media relations

http://www.mediabistro.com/prnewser/

PR Firm of Prof. Tony Plohoros, NYU

www.6degreespr.com

Links to Video

Talk Nerdy to Me—TED Talks

http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me

Links to Further Resources

Tweet Deck

Tweetdeck.twitter.com

Hootsuite—a social media management system for brand management

Hootsuite.com

20 Companies You Should Be Following on Twitter—Forbes

http://www.forbes.com/sites/ilyapozin/2014/03/06/20-companies-you-should-be-following-on-social-media/

Berkman Center for Internet & Society at Harvard University

http://cyber.law.harvard.edu/

The Cluetrain Manifesto

http://www.cluetrain.com/

Edelman Trust Barometer

http://www.edelman.com/trust

Federal Trade Commission—information on revised endorsement and testimonial guides

http://www.ftc.gov/opa/2009/10/endortest.shtm

How-To: Search the Social Web—Ultimate Toolkit—a useful list of resources to help search and monitor social media

http://www.interactiveinsightsgroup.com/blog1/how-to-search-the-social-web-ultimate-toolkit/

Mayo Clinic Center for Social Media

http://socialmedia.mayoclinic.org/

Pew Internet and American Life Project

http://www.pewinternet.org/

Peter Kim’s wiki—a master list of social media marketing examples

http://wiki.beingpeterkim.com

PROpenMic—a “social network for students, faculty and practitioners”

http://www.propenmic.org/

ReadWriteWeb—good general source for Internet and social media news.

http://www.readwriteweb.com/

Altimeter Group’s research reports

http://www.altimetergroup.com/research/reports

Mashable

http://mashable.com/

Links to Video

The Curly Fry Conundrum: Why Social Media “Likes” Say More Than You Might Think—TED Talks

http://www.ted.com/talks/jennifer_golbeck_the_curly_fry_conundrum_why_social_media_likes_say_more_than_you_might_think

Social Media Pack, video series “In Plain English”—a series of videos that explain different elements of social media in easy to understand terms, with simple but compelling images

http://www.commoncraft.com/social-media-pack

Links to Further Resources

Institute of Public Relations—organizational communication research

http://www.instituteforpr.org/organizational-communication-research/

Deloitte Global Human Capital Trends 2014

http://www2.deloitte.com/global/en/pages/human-capital/articles/human-capital-trends-2014.html

www.gagenmacdonald.com

www.takeawayexcuses.com

“Can You Say What Your Strategy Is?” By David Collis and Michael G. Rukstad; “Leading Change: Why Transformation Efforts Fail,” by John Kotter

www.harvardbusinessreview.com

Links to Video

On Connecting Employees to the Vision—Howard Schultz

https://www.youtube.com/watch?v=mn5t8JsMMX8

Links to Further Resources

Where Lobbying and Social Media Meet—The Washington Post

http://www.washingtonpost.com/business/capitalbusiness/the-new-landscape-of-lobbying/2014/06/01/0c3d35b8-e67a-11e3-afc6-a1dd9407abcf_story.html

The Center for Responsive Politics

http://www.opensecrets.org

Library of Congress

http://thomas.loc.gov

The White House

http://www.whitehouse.gov

The United States Senate

http://www.senate.gov/

The United States House of Representatives

http://www.house.gov/

Wikipedia

http://www.wikipedia.org

Bryce Harlow Foundation

http://bryceharlow.org/

American League of Lobbyists

http://www.alldc.org/

Public Affairs Council

http://www.pac.org

Business Roundtable

http://www.businessroundtable.org

CNN Politics

http://www.cnn.com/politics/

Real Clear Politics

http://www.realclearpolitics.com

Links to Video

Colbert Super PAC SHH!

http://thecolbertreport.cc.com/videos/66y7dx/colbert-super-pac-shh----secret-second-501c4---trevor-potter

Links to Further Resources

Why CSR? The Benefits of Corporate Social Responsibility Will Move You to Act—Forbes

http://www.forbes.com/sites/devinthorpe/2013/05/18/why-csr-the-benefits-of-corporate-social-responsibility-will-move-you-to-act/

The Center for Corporate Citizenship at Boston College

http://www.bcccc.net

The Merck MECTIZAN® Donation Program

http://www.mectizan.com

Links to Video

NFL Adds New Role to Address Social Responsibility in Wake of Violence Charges—MSNBC

http://www.msnbc.com/andrea-mitchell/watch/pressure-on-goodell-to-resign-grows-329359427664

Links to Further Resources

The National Investor Relations Institute (NIRI) is the professional society for investor relations professionals in the United States. It offers a number of publications, seminars, and programs to enhance IR professionals’ practice.

http://www.niri.org

Mastercard Investor Relations page

http://investorrelations.mastercardintl.com/phoenix.zhtml?c=148835&p=irol-IRHome

Stern Investor Relations Case Studies

http://sternir.com/case-studies/

Investor Relations Magazine

http://www.irmag.com

Business Insider electronic newsletter

http://www.businessinsider.com/

U.S. Securities and Exchange Commission

http://www.sec.gov

SEC rules and regulations

http://www.sec.gov/about/laws/secrulesregs.htm

Links to Video

Netflix Q2 2014 Earnings Interview

https://www.youtube.com/watch?v=c6B_8J1-70g

Twitter IPO More Expensive Than Facebook Without Profits—Bloomberg

http://www.bloomberg.com/news/2013-11-05/twitter-ipo-more-expensive-than-facebook-without-profits.html

Links to Further Resources

Building Belief—Arthur W. Page Society

http://www.awpagesociety.com/insights/building-belief/

IBM’s CMO Survey Reveals Marketers Shift From Selling to Managing Corporate Character—Forbes

http://www.forbes.com/sites/avidan/2012/06/25/as-social-media-makes-the-marketing-narrative-more-nuanced-cmos-shift-to-managing-the-corporate-character/

Advertising Age

http://adage.com/digital/

American Marketing Association

http://www.marketingpower.com

Big Think

http://bigthink.com/

Fast Company

http://www.fastcompany.com/

Harvard Business Review

http://hbr.org/

Huthwaite Sales Consulting

http://www.huthwaite.com/

International Association of Business Communicators

http://www.iabc.com

Institute for Public Relations

http://www.instituteforpr.com

Journal of Integrated Marketing Communications

http://jimc.medill.northwestern.edu

Bullet Proof Blog—Levick Communications

http://www.bulletproofblog.com

Media Post Publications

http://www.mediapost.com/publications/

MIT Sloan Management Review

http://sloanreview.mit.edu/

O’Dwyer’s

http://www.odwyerpr.com/

PR News

http://www.prnewsonline.com/

PR Week

http://www.prweekus.com

Public Relations Society of America

http://www.prsa.org

Southwest Airlines

http://www.southwest.com/

Waggener Edstrom Public Relations

http://waggeneredstrom.com

Links to Video

2013 Corporate Character Insight Forum—Victoria Podesta (ADM)

https://www.youtube.com/watch?v=lfzaNDiaNSc

Links to Further Resources

Things Leaders Do, GE’s Jeff Immelt On the 10 Keys to Great Leadership—Fast Company

http://www.fastcompany.com/48877/things-leaders-do

The Best Management Advice from ‘The Art of War’—Business Insider

http://www.businessinsider.com/art-of-war-management-advice-2014-1

Issues Management Council is a professional membership organization for people whose job includes issues management. It offers conferences, publications, and other resources. It can be found at

http://issuemanagement.org/wp-content/uploads/downloads/2013/10/DuPont-Wins-Chase-Award2.pdf

Issue Action Publications, affiliated with the Issues Management Council, publishes a range of resources for those with issues management responsibility. It publishes two monthly newsletters: Corporate Public Issues and Their Management and The Issues Barometer. It also publishes a range of issues management books. It can be found at: http://www.issueactionpublications.com.

Links to Further Resources

When Crisis Strikes Your Business: Throw Away the Manual—Forbes

http://www.forbes.com/sites/forbesleadershipforum/2014/10/30/when-crisis-strikes-your-business-throw-away-the-manual/

Better to Govern a Company Well Than to Manage Crises—The New York Times

http://www.nytimes.com/2014/10/06/business/international/better-to-govern-a-company-well-than-to-manage-crises.html?_r=0

Logos Institute for Crisis Management & Executive Leadership:

A research, publishing, and executive education organization run by co-author Helio Fred Garcia, the Logos Institute provides a range of publications, some free of charge, that provide insight, analysis, and tools for managing and communicating about crises.

www.logosinstitute.net

The Lukaszewski Group:

Run by premier crisis management advisor James E. Lukaszewski, the Lukaszewski Group provides