Student Resources

Weblinks

Click to view the following content by chapter.

Chapter 1

  1. New Zealand – colonial influence and evolution of sports events: http://www.teara.govt.nz/en/sport-and-society/page-1
  2. Origin of Ashbourne football match where the up’ards play the down’ards over a three-mile ‘pitch’. The event is known as ‘Shrovetide football’ and celebrations are synonymous with Easter in the Derbyshire town: http://www.shrovetide.net/
  3. The official website of the Olympic movement. Details the history, mythology, athletes and events: http://www.olympic.org/ancient-olympic-games
  4. IMG global sports, fashion and media business. Notably responsible for IMG tennis and golf. Private sector sports event management: http://www.imgworld.com
  5. Ritualistic sumo wrestling schedule details: http://www.sumo.or.jp/eng/ticket/honbasho_ichi_nichi/index.html

Chapter 2

Review the following links for insights into the governance of track and field athletics in the Netherlands.

  1. Netherlands Athletics: http://www.atletiekunie.nl
  2. European Athletics Federation: http://www.european-athletics.org
  3. International Association of Athletics Federations: http://www.iaaf.org  and http://www.diamondleague.com
  4. Netherlands Olympic Committee: http://www.nocnsf.nl/cms/showpage.aspx?id=10976
  5. International Olympic Committee: http://www.olympic.org/netherlands.

Chapter 3

  1. Setting objectives: Chartered Institute of Marketing: http://www.managers.org.uk/.
  2. Manchester Sport City: http://www.sportcity-manchester.com/
  3. Event evaluation: http://www.aftertheevent.substance.coop/. (SIRC)
  4. Documenting and evaluating small-scale events, guidance: http://www.wellingtonwaterfront.co.nz/events  
  5. Guidance on bidding for sports events from UK Sport: http://www.uksport.gov.uk/

Chapter 4

  1. FIFA, benefits of hosting the World Cup: http://www.fifa.com/tournaments/
  2. Impact of hosting a sport event in South Africa: http://web.up.ac.za/   
  3. Positive and negative economic impact of mega sports events on host communities: http://digitalscholarship.unlv.edu/
  4. Building a legacy: http://www.kzndsr.gov.za/Portals   
  5. Role of sport in urban regeneration: http://www.scotland.gov.uk/  

Chapter 5

  1. How to write a feasibility plan: http://www.togetherworks.org.uk/
  2. Event planning guide, including financial planning, from UK Sport: http://www.uksport.gov.uk/docLib/
  3. New South Wales guide to financial management for sports clubs: http://www.dsr.nsw.gov.au/sportsclubs/   
  4. Budgeting for sports events: http://www.sportscommissions.org/Documents  
  5. Sport and Recreation Alliance, operational plan, budgeting: http://www.sportandrecreation.org.uk/ 

Chapter 6

  1. Sport and Recreational Alliance, operational plan: http://www.sportandrecreation.org.uk/  
  2. Brazilian Sports Commissioner states that London 2012 is dangerously close to being over-commercialized: http://www.telegraph.co.uk/sport/
  3. Sport and Recreation Alliance, audit guide: http://www.sportandrecreation.org.uk/
  4. Events Support Services UK: http://www.uksport.gov.uk/
  5. Sport sponsorship: http://www.sportbusiness.com/

Chapter 7

  1. Tokyo 2020: https://tokyo2020.jp/
  2. Inside the Games: http://www.insidethegames.biz/
  3. Glasgow 2014: http://www.glasgow2014.com/
  4. Games bids: http://www.gamesbids.com/eng/
  5. Bid registration process: http://www.olympic.org/Documents/  
  6. European Athletics bidding illustration: http://www.european-athletics.org/

Chapter 8

  1. Gantt charts: http://www.gantt.com
  2. Transforming Manchester City Stadium: http://www.arup.com/_assets
  3. Key considerations in planning and implementation of projects when sport is used to achieve non-sporting objectives: http://www.sportanddev.org/en/
  4. IOC, Sustainability through Sport: http://www.olympic.org/Documents/
  5. Article discussing the after-use of the Vancouver 2010 Olympic facilities: http://www.athleticbusiness.com/

Chapter 9

  1. Four Domains of Sports Marketing: a conceptual framework: http://caledonianblogs.net/sportmarketing
  2. Ipswich City Council guide to marketing sports events: http://www.ipswich.qld.gov.au/
  3. Sport England guidance on promoting sports events: http://www.sportengland.org/media-centre/
  4. CIM marketing planning tool: http://www.cim.co.uk/
  5. Sport sponsorship: http://www.sportbusiness.com/

Chapter 10

  1. Manchester United’s use of social media to develop the brand in the UK and Asia: http://econsultancy.com/uk/  
  2. Social media marketing: http://www.mckinsey.com/insights
  3. Using social media to change sports events: http://www.forbes.com/sites/
  4. Olympic Games’ official Facebook page: https://www.facebook.com/olympics
  5. Tokyo 2020, the bidding race and ‘Twitter-chatter’: http://digimind.com/blog/

Chapter 11

  1. Ambushing in sport: http://news.bbc.co.uk/1/
  2. Understanding the basics of sponsorship: http://www.activenetwork.co.uk/
  3. Nike marketing in college football: http://www.businessinsider.com/
  4. Three things to know about marketing to consumers in an emerging market: http://www.mpdailyfix.com/
  5. BT and the Premier League: http://www.mediaweek.co.uk/

Chapter 12

  1. Framework contract EAC/50/2009: Framework Contractfor Evaluation, Evaluation Related Services and Support for Impact Assessment. Specific contract: Evaluation of Preparatory Actions and Special Events in the Field of Sport: http://ec.europa.eu/sport
  2. Monitoring and evaluating events, Sports Industry Research Centre: http://www.aftertheevent.substance.coop
  3. Evaluating fundraising events: http://www.greatergiving.com/x
  4. Global Sports Impact, measuring event impact guide, UK Sport and Singapore Sports Council: http://www.sportcal.com/pdf/
  5. Central Florida Sports Commission, Economic Impact of Sport in Florida: http://centralfloridasports.org/about-us/economic-impact/