Students
Weblinks
Chapter 1
Introduction to tourism: Themes, concepts and issues
This chapter presents an introduction to the study of tourism and the concepts with which students need to be acquainted, including the meaning of ‘tourism’ and what is meant by the terms ‘tourist’, ‘traveller’, ‘visitor’ and ‘excursionist’. Some of the leading studies in the growing field of tourism studies are reviewed in the chapter to provide an overview of the evolution of tourism as an area of study, along with issues related to tourism development in the wider environment of global change are recognized.
Learning outcomes
In this chapter, we explore the nature of tourism as a subject area and the problems of defining the terminology of tourism. After reading the chapter and answering the questions, you should be able to understand:
- why tourism is an important subject to study
- how different definitions of tourism have been developed and the frameworks used to study tourism
- the different forms of tourism
- the difference between domestic and international tourism
- the changing nature of global tourism.
Weblinks:
- 5 key trends in tourism
- https://www.youtube.com/watch?v=m-xpXhrOc_w
- Introduction to tourism
- https://www.youtube.com/watch?v=a2uMKG7ETyQ
- Tourism advantages and disadvantages
- https://www.youtube.com/watch?v=nx220GdkmVwsadvantages
- The example of Vietnam: Tourism growth and its challenges – Varying interpretations
- Vietnam’s Tourism Industry Continues its Growth in 2018
- https://www.vietnam-briefing.com/news/vietnams-tourism-industry-continues-growth-2018.html/
- A Bright Future for Vietnam’s Tourism Industry
- https://www.vietnambusiness.tv/blog/801/a-bright-future-for-vietnam-s-tourism-industry
- Vietnam eyes tourism reform
- https://www.thejakartapost.com/news/2018/03/28/vietnam-eyes-tourism-reform.html
- Vietnam’s tourism needs solutions to key challenges from booming development: World Bank
- https://tuoitrenews.vn/news/business/20190703/vietnams-tourism-needs-solutions-to-key-challenges-from-booming-development-world-bank/50526.html
- TAKING STOCK. Recent Economic Developments of Vietnam Special Focus: Vietnam’s Tourism Developments: Stepping Back from the Tipping Point-Vietnam’s Tourism
Trends, Challenges, and Policy Priorities - http://documents.worldbank.org/curated/en/821801561652657954/pdf/Taking-Stock-Recent-Economic-Developments-of-Vietnam-Special-Focus-Vietnams-Tourism-Developments-Stepping-Back-from-the-Tipping-Point-Vietnams-Tourism-Trends-Challenges-and-Policy-Priorities.pdf
Chapter 2
The evolution and development of tourism
Throughout history people have travelled for many different reasons and so tourism is as old as human activity, although its development from antiquities highlights its critical link – that one had to have the means by which to consume tourism. Travel for pleasure purposes is essentially a more recent phenomenon which has grown rapidly in the last 200 years. From the end of the eighteenth century, when only the wealthy few could indulge, tourism has developed into something that many ordinary people now consider as a necessity.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the principal factors that have influenced the development of tourism through time and space
- recognize the theme of continuity and change as a central feature of tourism development
- understand that the development of tourism globally, in a given location or at a certain time, is explained by a combination of political, economic, social and technological influences.
Weblinks:
- The history of modern tourism
- https://www.bbc.co.uk/programmes/p056vtwm
- Holiday Isle: A history of tourism in the Isle of Man
- https://www.youtube.com/watch?v=Qmzg8ml3-q0
- Dark Tourism
- https://www.youtube.com/watch?v=KUQuy6DsIZw
- Dark Tourist
- https://www.youtube.com/watch?v=8vV1xaLCONw
- A holiday in Fukishima? 'Dark tourism' in the nuclear zone
- https://www.youtube.com/watch?v=4Bc73yuqH5w
Chapter 3
Understanding tourism demand
Demand is the basis upon which researchers conceptualize how visitors choose and pursue a range of opportunities in their leisure time. Thus, a consideration of demand in relation to tourism can assist in understanding motivation, needs and experiences, as well as being a useful indicator of changing trends. Hall and Page (2002: 60) state that, ‘an understanding of tourism demand is a starting point for the analysis of why tourism develops, who patronizes specific destinations and what appeals to the client market’. Quite simply, as Song and Witt (2000: 1) argue, ‘tourism demand is the foundation on which all tourism-related business decisions ultimately rest’.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- recognize the different forms of tourism demand
- understand the range of factors influencing tourism demand including particular factors at the destination and in generating areas
- be aware of those influences on tourism demand which the tourism industry can affect and those which are beyond its control
- recognize the procedures for measuring tourism demand
- understand the challenges and problems of collecting tourism statistics.
Weblinks
- Figures, trends, consumer behaviour and segmentation - 2018 EU-China Tourism Year Video Series
- https://www.youtube.com/watch?v=W2CqKGB2jXc
- The Rise of the Chinese Tourist
- https://www.bbc.co.uk/programmes/w3cswgqf
- Destination Insights: Tourism demand from Mastercard data
- https://www.youtube.com/watch?v=2ddJ8yLhe1s
- Tourism Australia's Consumer Demand Project
- https://www.youtube.com/watch?v=fufsnjLOxxg
- Susie Ellis tells tells us what wellness travel can mean for different consumers
- https://www.youtube.com/watch?v=Yn1-mGyyHoM
- 7 Top Trends in Wellness Tourism 2019
- https://www.youtube.com/watch?v=Amn0lBNcJio
- Medical tourism: Americans traveling for cheaper health care
- https://www.youtube.com/watch?v=UFOUYlLpslo
Chapter 4
Understanding the tourist as a consumer
The question of why people go on holiday is fundamental to the study of tourism. What motivates people to participate in different forms of behaviour has concerned researchers and academics long before it was applied to the field of tourism. This chapter sets out to explain contemporary patterns of tourism activity as they relate to the individual. It contends that tourism activity is not merely an outcome of people’s freedom to choose where they go on holiday; there are many factors at work which initiate the desire to travel and then influence the ultimate selection of destination.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- recognize the role of consumption in tourism
- understand theories and models relevant to the explanation of tourist motivation
- recognize the importance of those factors that influence motivation
- identify the factors that affect the tourism decision-making process in selecting tourism products.
Weblinks
- NORTH KOREA as a Tourist - Pyongyang Day One
- https://www.youtube.com/watch?v=UnQmEYouTS0
- Tourism's carbon impact three times larger than estimated
- https://www.bbc.co.uk/news/science-environment-44005013
- Chinese tourists: Dispelling the myths. An in-depth look at China’s outbound tourist market
- https://www.mckinsey.com/~/media/McKinsey/Industries/Travel%20Transport%20and%20Logistics/Our%20Insights/Huanying%20to%20the%20new%20Chinese%20traveler/Chinese-tourists-Dispelling-the-myths.ashx
Chapter 5
Understanding and managing tourism supply: An introductory framework
The purpose of this chapter is to provide the reader with an appreciation of the many types of tourism supplier, providing key examples of organizations involved and the scale of operations together with some of the issues facing them, notably the management of tourism and strategy issues. The significance of the travel distribution sector, transport, visitor attractions, accommodation and hospitality sector as components of supply are introduced together with the challenges involved in ensuring the supply is able to meet demand.
Learning outcomes
After reading this chapter and answering the questions, you should:
- be familiar with the concept of tourism supply
- understand how different sectors are involved in tourism supply
- be aware of issues relating to supply and the interconnections which exist in the tourism supply chain
- understand the significance of management as a tool to guide the development of supply in tourism enterprises.
Weblinks
- Classical Management Theory
- https://www.youtube.com/watch?v=d1jOwD-CTLI
- A brief introduction to tourism supply chains
- https://www.youtube.com/watch?v=NUen_lEy4-c
- Supply Chain Sustainability for Ski and Tourism Industries
- https://www.youtube.com/watch?v=qqFkTPwCces
Chapter 6
Technology and tourism: Themes, concepts and issues
Marianna Sigala, University of South Australia
This chapter examines the interface between tourism and information technology. It introduces the concept of information technology, one of the major drivers of change within the tourism sector, and describes its impact on the industry. Technology has revolutionized the pace, scale and nature of business processes in the tourism industry, changing the parameters and scale of business operation as well as the structure of the industry. It is now possible for small businesses to operate globally through the use of technology (e.g. website, email and web-based booking). Technology has also transformed the nature of tourism supply, questioning the role of intermediaries (see Chapter 7) and allowing the consumer greater autonomy, choice and empowerment in deciding what tourism products to purchase, consume, promote and/or co-produce.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the scope of information technology and its impact on the tourism sector
- distinguish between a computer reservation system and a global distribution system
- understand the scope of the internet, the e-travel revolution and the role of travel services now provided online
- identify the changes which technology are bringing to the future of tourism industry and services.
Weblinks
- Gaining an Edge with Big Data
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2017/11/11/gaining-an-edge-with-big-data
- Thomas Friedman on Warp Speed Digital Globalization
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2017/11/11/thomas-friedman-on-warp-speed-digital-globalization
- Ray Kurzweil: Intelligent Machines Are Your Friend
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2017/11/11/ray-kurzweil-intelligent-machines-are-your-friend
- On social media and impact on the way we travel – issues for sustainable tourism/over tourism:
- https://www.huffingtonpost.co.uk/entry/bucket-lists-and-30-under-30-is-this-really-any-way-to-travel_uk_5da07986e4b02c9da0492714?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADChf6vxj1nFGMlPu4daTZVzpt9iy24wE8Xvyiauh7sxA51Y-6fJjzj8Sum07z-BoVDyKkPXUIKLjKUB7qBamQVl02kfbtlXyi8FNq821-p79wUfwZc-PhaokhWjKhBJIBP7ssyPi_vnIwj9teiyDPFJfJrlPNfMyCWfkK7_-Jx-
Chapter 7
Travel intermediaries: Tour operators and agents
The travel product, be it a flight or hotel room, differs from manufactured goods in that it must be sold or lost; it cannot be stocked indefinitely. This feature has led to the creation of thousands of intermediaries around the world packaging two or more complementary travel elements. This chapter considers the diverse range of intermediaries in the travel and tourism industry and the challenge of technology for the travel agency sector. The issues associated with regulating the tour operator sector are discussed together with the impact of large integrated operators and the effects of consolidation and concentration in the tourism sector.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the functions of travel and tourism intermediaries
- be able to identify the characteristics of integrated tourism companies
- have an awareness of the significance of travel distribution channels in tourism
- outline some of the challenges facing the travel agency sector in travel retailing.
Weblinks
- Ground-breaking study measures impact of TUI’s tourism operations
- https://www.youtube.com/watch?v=fUBQor_8LQ4
- Thomas Cook: How have overseas businesses been affected?
- https://www.bbc.co.uk/news/world-49797807
- How Tour Operators, Travel Agencies and Consolidators work together
- https://www.youtube.com/watch?v=2X0itsT2VN0
- Trend Digest: Top Trends For Tour Operators
- https://www.hotelspeak.com/2019/03/trend-digest-top-trends-for-tour-operators/
Chapter 8
Transporting the tourist
The purpose of this chapter is to introduce the concepts used to understand the relationship between transport and tourism and the characteristics of different forms of tourist transport. Transport remains the dynamic element facilitating tourist travel and it provides the opportunity for holiday making to occur. The scope of the transport sector is explored, focusing on the different travel modes used by tourists (e.g. land, air and sea-based modes).
Learning outcomes
After reading this chapter and answering the questions, you should:
- be able to recognize the principal forms of tourist transport and their characteristics
- be familiar with the development of tourist transport and how it facilitates tourism development
- understand how important the experience of transport is to the mobility of tourists.
Weblinks
- Europe will not accept US verdict on 737 Max safety
- https://www.bbc.co.uk/news/business-49591363
- Chinese airline fleets 'to triple in size'
- https://www.bbc.co.uk/news/business-23972322
- Airbus wins $30bn of orders for 170 aircraft
- https://www.bbc.co.uk/news/business-50459731
- A radical way to cut emissions – ration everyone’s flights
- https://www.theguardian.com/commentisfree/2018/may/09/cut-emissions-flights-air-travel-flying
- If you care about your impact on the planet, you should stop flying
- https://qz.com/1657067/should-you-stop-flying/
- Wizz Air CEO Calls For Global Ban On Business Class Flying
- https://www.forbes.com/sites/emanuelabarbiroglio/2019/11/15/low-cost-company-declares-war-at-business-flying/#1d8ade6fe45a
- German Greens want to ban domestic flights by 2035
- https://www.euractiv.com/section/aviation/news/german-greens-want-to-ban-domestic-flights-by-2035/
- A Modest Proposal to Make Air Travel Obsolete (Germany)
- https://www.citylab.com/transportation/2019/08/air-travel-climate-change-germany-trains-flying-pollution/595279/
- Ban air miles schemes to cut excessive flying, says climate report
- https://news.sky.com/story/ban-air-miles-schemes-to-cut-excessive-flying-says-climate-report-11835463
- Climate change 'may curb growth in UK flying'
- https://www.bbc.co.uk/news/science-environment-48233548
- Net Zero – The UK’s contribution to stopping global warming (see section on flying – see pages 25, 27, 186 and 234-235 )
- https://www.theccc.org.uk/publication/net-zero-the-uks-contribution-to-stopping-global-warming/
Chapter 9
Visitor Attractions
Visitor attractions are one of the key components of the tourism industry, adding to the appeal of destinations through natural and built features, as well as the hosting of special events. This chapter reviews the nature and scope of visitor attractions and explores a number of issues associated with its development, operation and management.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the scope and importance of visitor attractions
- identify and discuss the main issues influencing the development and management of attractions
outline future issues and themes affecting the attractions sector
Weblinks
- Top 10 attractions in the USA
- https://www.youtube.com/watch?v=98H5AN_vfOY
- Top tourism attractions in Thailand
- https://www.youtube.com/watch?v=nx220GdkmVw
- Uganda to build 'Idi Amin museum' to attract tourists
- https://www.bbc.co.uk/news/world-africa-44330128
- Robert the Bruce, JM Barrie and Robert Burns targeted to boost tourism
- https://www.bbc.co.uk/news/uk-scotland-south-scotland-46972992
- 'Scary' glass bridges shut in Chinese province
- https://www.bbc.co.uk/news/world-asia-china-50230971
Chapter 10
Tourism accommodation and hospitality services
The purpose of this chapter is to provide the reader with an appreciation of the various types of accommodation and hospitality services and some of the issues which impact upon the sector. The growing diversity of the accommodation sector mirrors trends in the wider tourism sector, as it focuses on attracting customers and profitability as well as quality issues. The sector is often a trend-setter and innovator in its pursuit of ways to stay ahead of the competition as well as its anticipation of changing tourist behaviour and the pursuit of niche products.
Learning outcomes
After reading this chapter and answering the questions, you should:
- understand the scope and nature of the hospitality industry
- be aware of the diverse range of accommodation for tourism
- be familiar with the operational issues affecting the accommodation sector
- be able to identify the different types of accommodation and hospitality services used by tourists.
Weblinks
- JumeirahBeach Hotel Dubai and sustainability
- https://www.youtube.com/watch?v=774p9lnXvKo&feature=youtu.be&list=UUCGKm9nBadrQbSLtw0XsApw
- 100+ Hotel Trends to Watch in 2020
- https://hoteltechreport.com/news/100-hotel-trends
- Hospitality Trends: The Latest Trends in Hospitality for 2020
- https://www.revfine.com/hospitality-trends/
- Las Vegas as a resort
- History of Las Vegas
- https://en.wikipedia.org/wiki/History_of_Las_Vegas
- Future Las Vegas Hotels: Majestic and Circa Lead a Wave of New Las Vegas Hotels
- https://www.lavishvegas.com/news/future-hotels-in-las-vegas-2-1043.html
- Las Vegas Casino & Hotel Market Outlook 2019
- https://www.hvs.com/article/8556-Las-Vegas-Casino-Hotel-Market-Outlook-2019
Chapter 11
Human resource management in tourism
Human resource management issues are vital in the successful operation, development and long-term sustainability of tourism organizations. These issues are global in nature, although they may also have local ramifications, but the indisputable feature of tourism is its reliance on people as the vital ingredient in making an experience a success or failure. Even where experiences may be affected by negative events, empowered staff with initiative and a grasp of how to make a difference can often rescue a negative tourism experience. At the same time, many countries are reporting problems in recruiting and retaining staff and many new initiatives and developments are occurring globally to try and address some of these issues.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the people dimension in tourism as a fundamental element in the success of tourism enterprises
- assess the scope of the human resource manager’s job in tourism
- consider how agencies are involved in human resource management issues in tourism
- examine how future changes in work patterns will affect human resource issues in tourism
- assess the role of human resource issues in small tourism businesses
understand how empowerment impacts upon the success of human resource issues in tourism organizations
Webinks
- Arnaud Costinot: Taxing Robots to Level the Playing Field
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2019/07/24/costinot-robot-tax
- The Future of Work in Sub-Saharan Africa
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2018/12/13/future-of-work
- Freelancers Union’s Sara Horowitz on Changing Nature of Work
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2017/11/21/freelancers-union-sara-horowitz-on-changing-nature-of-work
- Christine Lagarde: Millennials and the Future of Work
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2017/11/11/christine-lagarde-millennials-and-the-future-of-work
Chapter 12
Tourism and entrepreneurship
Tourism throughout history has been dependent upon entrepreneurs identifying business opportunities and turning their ideas into businesses. This process of development has largely driven the process of new firm development in tourism, and governments support this type of activity on the premise that these types of ventures create wealth and employment, while the small firm of today may be the large company of tomorrow if it succeeds. Much of the success in the business field is dependent upon individual entrepreneurs and their vision, business acumen and ability to see opportunities.
Learning outcomes
After reading this chapter and answering the questions you should be able to:
- understand the range of characteristics common to entrepreneurs
- outline how entrepreneurship is linked to tourism
- analyze the factors affecting entrepreneurs
- identify the features of innovation and its significance to tourism
- comprehend the wide variety of successful tourism entrepreneurs.
Weblinks
- Tourism stories. How tourism enriched my life
- https://www.youtube.com/watch?v=B5MkV7A83k4
- Growth in the Shadows: Sub-Saharan Africa’s Informal Economy
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2017/11/11/growth-in-the-shadows-sub-saharan-africas-informal-economy
- Myanmar's young tourism entrepreneurs
- https://www.bbc.co.uk/news/business-28756061
- Innovating for Tourism: How a World Bank Program Has Supported Entrepreneurs in Textiles, Distilling and Virtual Reality to Promote Benin as a Tourist Destination
- https://www.worldbank.org/en/news/feature/2018/09/27/innovating-for-tourism-entrepreneurs-in-textiles-distilling-virtual-reality-promote-benin-tourist-destination
- Africa’s tourism: A global destination for investment and entrepreneurship
- https://www.brookings.edu/blog/africa-in-focus/2019/03/05/africas-tourism-a-global-destination-for-investment-and-entrepreneurship/
- Africa's tourism potential. Trends, drivers, opportunities, and strategies
- https://www.brookings.edu/wp-content/uploads/2018/12/Africas-tourism-potential_LandrySigne1.pdf
Chapter 13
The role of the public sector in tourism
This chapter discusses the role of the government and other agencies in the facilitation and development of tourism. The structure and activities of national tourism organizations and their regional partners are explored along with their coordination and liaison roles. The main focus of the chapter is on the reasons for public sector involvement in tourism, the activities of the sector and the mechanisms through which public sector objectives in tourism are achieved. International examples of public sector involvement and intervention in tourism are also discussed to highlight the impact and effect of policies and interventions on the tourism sector.
Learning outcomes
After reading the chapter, and answering the questions you should be able to understand:
- the rationale for public sector intervention in tourism
- the function and role of the public sector in tourism activity
- the development and implementation of tourism policies in the public domain
- the role and responsibilities of national tourism organizations and other public sector agencies in the tourism sector.
Weblinks
- Wadden Sea World Heritage Site
- https://www.waddensea-worldheritage.org/
- Hong Kong's leader issues fresh recession warning
- https://www.bbc.co.uk/news/business-50216964
- How protests pushed Hong Kong to the recession brink
- https://www.bbc.co.uk/news/business-50204696
- Lumpy London, Scottish spread
- https://www.bbc.co.uk/news/uk-scotland-scotland-business-49959287
- Why the Pacific Islands could be the next hot tourism destination
- https://wwf.panda.org/?274336/Why-the-Pacific-Islands-could-be-the-next-hot-tourism-destination
- Tourism as a Driver of Growth in the Pacific
- https://www.adb.org/sites/default/files/publication/430171/tourism-growth-pacific.pdf
Chapter 14
Marketing tourism
Marketing is central to tourism to enable organizations to create value through their transactions with consumers. Core marketing concepts and issues are fairly universal but far from constant with the impact of digital technology and Web 2,0 that has created a new landscape for tourism marketing, reflecting some of the special characteristics of tourism as an experience business. This chapter introduces a range of concepts and issues related to tourism marketing emphasizing the role of value in the marketing process, the importance of understanding the marketing mix, understanding customers needs and the role of marketing planning and various techniques used to analyze the marketing environment.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand some of the main terms associated with marketing and the concept of value and the challenge of marketing tourism in the digital era
- recognize the consequences of marketing in the tourism industry, and be aware of its distinguishing features as a service activity
- realize the importance of understanding the customers’ needs, the marketing mix and market segmentation
- explain the role and nature of marketing plans, describing some of the main analytical techniques used.
Weblinks
- Iceland's tourism revolution
- https://www.youtube.com/watch?v=17oZPYcpPnQ
- Travel Marketing Trends Reshaping the Industry This World Tourism Day
- https://www.martechadvisor.com/articles/customer-experience-2/travel-marketing-trends-reshaping-the-industry-this-world-tourism-day/
- 10 Travel and Hospitality Marketing Trends You Need to Know
- https://www.campaignmonitor.com/blog/email-marketing/2019/06/10-travel-hospitality-marketing-trends-you-need-to-know/
- The travel trends to know in 2020
- https://www.cntraveller.com/gallery/travel-trends-2020
Chapter 15
Marketing tourism destinations
The application of marketing and advertising principles in tourism is largely undertaken by the private sector, seeking to communicate and sell their products and services to tourists. Yet since tourism services and products are an amalgam of different elements of tourism supply by businesses, an organizing framework is needed to integrate these components of supply into a means by which tourists can easily understand the products different places can offer. One mechanism to do this is to develop the concept of a destination, around which the marketing, advertising and development of tourism products and services is undertaken. This often requires an organization such as an NTO or destination management organization (DMO) to lead this process, around which the unique selling proposition of the destination is developed to give it a competitive advantage.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the concept and elements of a destination
- recognize the role of destination marketing and destination management organizations.
- identify aspects of marketing planning, imagery and advertising for reaching target consumers
- understand the need for branding in destination marketing.
Weblinks
- Tourism Australia Matesong advertisement 2019
- https://www.youtube.com/watch?v=QMAq8F8N2Fg
- North Korea's new tourism strategies
- https://www.youtube.com/watch?v=BSO0ZyT4sfM
- Scotland
- https://www.youtube.com/watch?v=FlG6tbYaA88
- England named world's second best tourist destination
- https://www.bbc.co.uk/newsround/50140182
- 14 Destination Marketing Strategies to Attract More Visitors
- https://www.revfine.com/destination-marketing/
- Behind the Shift From Destination Marketing to Destination Management
- https://skift.com/2019/01/24/behind-the-shift-from-destination-marketing-to-destination-management/
- Destination Marketing: 5 Organizations Leading The Way
- https://crowdriff.com/resources/blog/destination-marketing-organization-examples
Chapter 16
Economic impacts
Among the most significant reasons used by government and private sector tourism businesses for developing tourism is the associated economic gain. Tourism can assist in generating foreign exchange, and improve the economy and employment prospects of countries, regions and cities. While the economic advantages of tourism are certainly clear, many negative aspects are apparent and to understand the nature of the economic impacts of tourism, it is important to have an understanding of economic concepts and how they relate to tourism. In addition, the tools used to measure the impact of tourism are introduced as an insight into the ways economists have developed new approaches to depicting how tourism interacts with the national economy.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- explain what is meant by the terms ‘economics’, ‘supply’ and ‘demand’
- define the positive and negative economic impacts of tourism
- outline methods for measuring tourism’s economic impacts.
Weblinks
- Hal Varian: The Productivity Paradox
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2017/11/11/hal-varian-the-productivity-paradox
- Fresh call for Edinburgh 'tourist tax'
- https://www.bbc.co.uk/news/uk-scotland-edinburgh-east-fife-50635806
- Travel & tourism economic impact 2019
- https://www.wttc.org/-/media/files/reports/economic-impact-research/regions-2019/world2019.pdf
- ‘Hidden costs of tourism’ exposed
- http://www.travelweekly.co.uk/articles/327631/hidden-costs-of-tourism-exposed
- Destinations at Risk: The Invisible Burden of Tourism
- https://www.thetravelfoundation.org.uk/invisible-burden/
Chapter 17
Social and cultural impacts
For many nations, tourism is seen as an easy way of generating income, particularly foreign exchange (see Chapter 16). In some cases, little capital expenditure is required by the host society as external investment is available. The economic spin-offs are viewed as the most important aspect of tourism development. As the economic impacts of tourism are more readily measurable, other types of impact tend to remain more hidden; in particular, the social and cultural effects. However, insidious social and cultural change may incur more significant costs than economic benefits in the long-term. This chapter explores the nature of the impacts of tourism from this perspective.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- define the social and cultural impacts of tourism
- explain the factors which affect the extent of social and cultural impacts
- understand a range of current issues illustrating social and cultural impacts.
Weblinks
- Amsterdam's red light district a toilet for tourists?
- https://www.youtube.com/watch?v=wPf3a7jH88k
- Villagers protest over Sri Lanka tourism expansion
- https://www.bbc.co.uk/news/av/world-south-asia-14827195/villagers-protest-over-sri-lanka-tourism-expansion
- Local products & supply chains
- https://www.thetravelfoundation.org.uk/resources-categories/local-products-supply-chains/ and
- Taste of Fethiye
- https://www.youtube.com/watch?v=oECX70cPfiY
- Changing the face of tourism in Mombasa
- https://www.thetravelfoundation.org.uk/casestudy/changing-the-face-of-tourism-in-mombasa/
- Make it count: A Guide for Outbound Tour Operators and Ground Agents
- https://www.thetravelfoundation.org.uk/resources/make-it-count-guide-for-outbound-tour-operators-and-ground-agents/
Chapter 18
Environmental impacts
One of the phrases most frequently used by tour operators and tourism marketers to describe a destination is ‘unspoilt’. For many tourists, the desire to escape to a seemingly untouched environment is strong and tourism generally takes place in the world’s most attractive environments. Since the onset of mass travel, concern has developed about the desirability of tourism. In many locations, tourism development has taken place with little regard for the natural environment. While it is recognized that tourism is an important contributor to the economy, there is a growing body of knowledge that recognizes the importance of managing and protecting the environment. This chapter outlines the major environmental impacts of tourism and future challenges for tourism such as climate change.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the importance of the environment as a tourism resource
- recognize the positive and negative impacts of tourism on the natural environment
- identify a range of examples of environmental impacts.
Weblinks
- Thailand and the fallout from mass tourism
- https://www.youtube.com/watch?v=78xdMXOx7Rw
- WWF Mediterranean and plastics
- https://wwf.panda.org/?328836/out-of-the-plastic-trap
- UNESCO World Heritage Sites
- https://whc.unesco.org/en/
- Top 10 places spoilt by tourism
- https://www.youtube.com/watch?v=LTTsy6uuzVs
- Amazing Tourist Attractions That No Longer Exist Because We've Destroyed Them
- https://www.youtube.com/watch?v=dNrK0_cZSH0
- Drought dilemma: Tourism strains Catalina Island's water supply
- https://www.youtube.com/watch?v=w5wRe0VplW8
Chapter 19
The challenge of sustainability
One of the most important aspects of tourism in the twenty-first century is reducing the negative impacts of tourist-related development and activity, while improving environmental performance within tourism operations and maximizing benefits for local communities. This aspect of tourism management is known as ‘sustainable tourism’, an idea that has become a central facet of tourism policy in both developed and developing world contexts. The premise of sustainable tourism is to protect the resources on which tourism relies, although it is a complex concept and its implementation is challenging. This chapter explores the principles of sustainable development, the implications for tourism and the evolution and progress in developing practices that address social and environmental agendas in local and global contexts.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the principles of sustainable development
- outline the approaches used to define the term sustainable tourism
- identify forms of sustainable practice in managing tourism development and activity
- evaluate the challenges in achieving sustainable tourism.
Weblinks
- Doug Lansky TED Talk ‘How to save tourism from itself’
- https://www.youtube.com/watch?v=Imbj0F-gUSw
- Tourism 4 SDGs
- http://tourism4sdgs.org/
- Website for sustainable tourism news and resources
- https://www.travindy.com/
- Leen Zevenbergen TEDx Talk –a useful timeline for environmental change and links this to business
- https://www.youtube.com/watch?v=A7gZHzNQXBA
- The Brave on school climate strikes in 2019/Greta Thunberg
- https://www.youtube.com/watch?v=uRgJ-22S_Rs
- David Attenborough on the climate emergency 16/1/20
- https://www.bbc.co.uk/news/science-environment-51123638
- BBC Guide to climate change
- https://www.bbc.co.uk/news/science-environment-24021772
- Responsible tourism
- https://www.youtube.com/watch?v=_08Nxj-7RSQ&feature=related
- Global Sustainable Tourism Council
- https://www.gstcouncil.org/
- European Charter for Sustainable Tourism in Protected Areas
- https://www.europarc.org/library/europarc-events-and-programmes/european-charter-for-sustainable-tourism/
- The Travel Foundation
- https://www.thetravelfoundation.org.uk/
- Climate Care – carbon offsetting information
- https://climatecare.org/carbon-offsetting/
- Green Globe – highest standard for sustainability
- https://greenglobe.com/
- Why sustainable tourism
- https://www.youtube.com/watch?v=JFbbKbdqoJg
- Nature Is Our Capital: Sir David Attenborough and Christine Lagarde
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2019/05/02/nature-is-our-capital
- Australia fires: 'Apocalypse' comes to Kangaroo Island
- https://www.bbc.co.uk/news/world-australia-51102658
Chapter 20
Urban tourism
Cities have long been the centre of tourist activity, from the early times of civilization through to their very highly developed state in the global economy of the twenty-first century, where world cities not only perform important roles as centres of business and trade but also as tourist destinations for leisure and business travellers and day trippers. Cities hold a particular fascination for tourists, from the vast, highly developed world cities through to the small historic towns, where heritage, history and an intimate scale enable the visitor to feel embodied in a past landscape which has been adapted for modern day use, as illustrated in Insight 15.3. Urban tourism is arguably one of the most highly developed forms of tourism at a global scale, since most of the major tourist gateways are urban in nature, and yet it is still a poorly understood aspect in the wider tourism system even though such gateways often control the distribution and flows of tourism to other parts of regions and countries.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- appreciate the significance of cities as tourism destinations
- consider the ways in which urban areas fulfill a wide range of tourist needs
- identify why tourism has been used as a tool for urban regeneration
- develop an understanding of the complexity of towns and cities in the analysis of tourist resources.
Weblinks
- WTTC/McKinsey 2017 report on overtourism
- https://www.wttc.org/-/media/files/reports/policy-research/coping-with-success---managing-overcrowding-in-tourism-destinations-2017.pdf
- Is tourism destroying cities?
- https://www.youtube.com/watch?v=Vyt1HdR4uLwhttps://www.youtube.com/watch?v=adBnsXD0_bw
- Is tourism killing Venice?
- https://www.youtube.com/watch?v=adBnsXD0_bw
- Can tourism ruin cities?
- https://www.youtube.com/watch?v=nx220GdkmVw
- UNESCO Creative Cities Network
- https://en.unesco.org/creative-cities/home
- Over-tourism is suffocating cities around the world. Here’s what you can do to avoid being part of the problem – short of staying home.
- https://www.bbc.com/worklife/article/20190618-how-to-be-a-better-tourist
Chapter 21
Rural tourism
For many tourists, the countryside is an attractive choice of destination. The relationship between tourism and the environment is particularly marked in rural areas. Rural areas can be sensitive to change through tourism. Changes in the environment, effects on the social fabric and economic well-being require careful monitoring. With this in mind, recognizing the impacts and planning sensitive approaches to rural tourism is a challenge for the twenty-first century. This chapter explores the concept of rural tourism and highlights some of the issues relating to different types of tourism in the countryside setting. It sets out how the subject has developed, outlining seminal thinking and provides a synthesis of how knowledge has developed in this area. Issues associated with the management of rural tourism, including the principles for tourism in the countryside are examined to illustrate how public agencies approach this issue.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the context of rural tourism and the nature of rural areas
- identify the impacts of rural tourism
- understand the need for rural tourism management and issues affecting the future development of tourism in rural areas.
Weblinks
- Farming Today This Week: Rural Tourism
- https://www.bbc.co.uk/programmes/b08xxdwx
- Laos seeks prosperity in private enterprise
- http://news.bbc.co.uk/1/hi/programmes/from_our_own_correspondent/9360746.stm
- Rural tourism: Japan
- https://www.youtube.com/watch?v=lcvejhCxIAw
- What are the opportunities for rural tourism from Europe?
- https://www.cbi.eu/market-information/tourism/rural-tourism/rural-tourism-europe/
Chapter 22
Coastal and resort tourism
Coastal areas offer some of the most desirable resources for tourism on the globe. Sun, sand and sea (the 3 Ss) remains one of the most significant types of holiday in the world. However, new forms of coastal and marine recreation are emerging and increasing in popularity. This has broadened the coastal tourism product in recent years beyond resort holidays. While coastal tourism provides an important commercial sector of the tourism industry, tourism-related activities have been seen to cause negative environmental impacts. This chapter considers the importance of coastal areas for tourism, the nature of the coastal environment and the challenges for future management.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the importance of tourism in coastal areas
- recognize the impacts of coastal and resort tourism
- identify issues relating to the development and management of tourism in coastal areas.
Weblinks
- Smart tourism and the coast
- https://www.youtube.com/watch?v=tWU7XxgajS8
- END OF THE PARTY Magaluf and Ibiza BAN pub crawls and 2-4-1 drink offers and curb party boats in war on boozy tourists, The Sun Newspaper
- https://www.thesun.co.uk/news/10762202/magaluf-ibiza-ban-pub-crawls-boozy-tourists/
- Coastal and maritime tourism in the EU
- https://ec.europa.eu/maritimeaffairs/policy/coastal_tourism_en
- Coastal development problems: Tourism | WWF
- https://wwf.panda.org/our_work/oceans/problems/tourism/tourism_pressure/?
- How Does Tourism Impact Ocean Health? Coastal Development
- https://www.seagoinggreen.org/blog/tourismimpactoceanhealth
Chapter 23
Tourism in the less developed world
For many developing countries, tourism is a favoured choice of economic activity. The lure of generating foreign exchange from a country’s natural attractions has led many nations into tourism. Some countries are now well-established providers of tourism such as Turkey, Malaysia and Mexico but other such as Bhutan and Belize are more recent entrants. While most of the world’s tourism activity occurs in the developed world, some less developed countries are high-volume tourist destinations with accompanying impacts and effects.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the role of tourism in less developed countries
- outline the problems which less developed countries face in tourism development
- recognize the impacts of tourism in less developed countries
- identify types of tourism which may assist communities in less developed countries.
Weblinks
- Sub-Saharan Africa: More Competition Less Inequality
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2019/10/18/afr-reo-competition
- Climate and Output in Low-Income Countries
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2019/10/07/climate-and-output
- Aid for Trade - Value Chains in Tourism
- https://www.youtube.com/watch?v=v7MYiqTJpvw
- IFC's Priorities in Tourism
- https://www.ifc.org/wps/wcm/connect/industry_ext_content/ifc_external_corporate_site/trp/tourism/trp_priorities_tourism
- World Bank to fund pro-poor tourism development projects worth $57 mn
- https://www.business-standard.com/article/economy-policy/world-bank-to-fund-pro-poor-tourism-development-projects-worth-57-mn-119090200405_1.html
- Papua New Guinea (PNG) Tourism Sector Development Project
- https://www.papuanewguinea.travel/corporate-site/tsdp
- Bhutan's neighbors 'undermining' elite tourism strategy
- https://asia.nikkei.com/Life-Arts/Life/Bhutan-s-neighbors-undermining-elite-tourism-strategy
Chapter 24
Planning and managing the tourist experience
The nature of the tourist as a consumer has received considerable attention in the analysis of tourism impacts and the need for planning to control and manage it. One consequence of tourism planning and management is the need to integrate tourist needs and satisfaction to understand how tourism can achieve a sustainable future and sustainable experiences for visitors. Many of the principles of management discussed in Chapter 5 are considered in this chapter to illustrate how the tourist experience needs to be managed so as to ensure that tourists’ needs and the resource base are balanced with the commercial needs of the tourism sector.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- identify the importance of tourism planning
- outline the tourism planning process
- indicate the key factors which interact to shape the tourist experience
- understand the importance of service quality issues in shaping the tourist experience.
Weblinks
- Tourism Roadmap: France’s plan to improve tourists’ experience
- https://www.diplomatie.gouv.fr/en/french-foreign-policy/tourism/the-action-of-maedi-in-promoting/news/article/tourism-france-is-working-to-improve-tourists-experience
- Traveloka creates interactive installations for tourists to experience Singapore
- https://www.thedrum.com/news/2019/12/18/traveloka-creates-interactive-installations-tourists-experience-singapore
- 'You would have to be a lunatic': Tourists to North Korea describe risks and rewards
- https://www.theguardian.com/world/2017/jul/22/you-would-have-to-be-a-lunatic-tourists-to-north-korea-describe-risks-and-rewards
- What is it really like to visit North Korea? This curious Australian tourist found out
- https://www.abc.net.au/news/2019-01-07/what-is-it-really-like-to-visit-north-korea/10614510
Chapter 25
Tourist health and safety: Global challenges for tourism
Tourist health and safety is now a global theme associated with tourist travel as a wide range of threats, risks and potential hazards affect travellers. This chapter provides an overview of these threats and risks, together with a framework for conceptualizing and analyzing these issues. There is growing evidence that tourist safety, especially the role or threat of terrorism, is now one of the top ten most important world tourism issues for both travellers and the tourism sector. For this reason, tourist travel is increasingly being affected by global issues which may affect our propensity to travel, and the tourism industry in different destinations.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the significance of health and safety issues in the operation and management of tourism
- identify the range of issues which may impact upon the tourist and the destination in terms of tourist well-being
- outline some of the main links between tourism and health, tourism and crime and the role which public sector agencies play in managing these issues
- explain how a tourism crisis can impact upon a destination.
Weblinks
- The most dangerous destinations in the world
- https://www.youtube.com/watch?v=GPEvkaHYrSQ
- Hawaii tourism officials supply visitors with safety tips
- https://www.youtube.com/watch?v=sGr2HBCZPQg
- American tourist kidnapped in Uganda shares her story
- https://www.youtube.com/watch?v=DQV_EMnIZz0
- One Tourist Dies Every Week As Drownings and Injuries Are On The Rise In Hawaii
- https://www.youtube.com/watch?v=EO-2LY0ap5U
- Air Rage: Mile-High Meltdowns Caught on Camera
- https://www.youtube.com/watch?v=oQ-gRjvRpbA
- Not-So-Friendly Skies: ‘Air Rage’ Incidents Are On The Rise, Study Says | TODAY
- https://www.youtube.com/watch?v=_Ue-NYBcgzM
- DON'T Hire Rent or Ride a Scooter in THAILAND Until You See These FACTS!
- https://www.youtube.com/watch?v=is2kLE0qS9w
- Travel Medicine: Diseases with Regional Patterns
- https://www.youtube.com/watch?v=iNttNPtZVOI
- Avoiding health problems while traveling
- https://www.youtube.com/watch?v=FqFMIUGHfGs
- Health and Safety Tips for Traveling to Peru
- https://www.youtube.com/watch?v=8bh_leCxt88
- The Real Hustle (how tourists are scammed on holiday)
- https://www.bbc.co.uk/programmes/b00kpf3r
Chapter 26
Event tourism
In this chapter, we explore the phenomenon known as event tourism: its development, impact and use by tourism organizations and destinations to grow tourism markets. Event tourism has become a major growth industry as many destinations seek to promote and develop events to create a sense of the unique and unusual, and an ambience which seeks to portray the destination in an exciting light to potential visitors. In short, events are used to attract more visitors to destinations, although the rationale for event tourism strategies can encompass a much broader spectrum of objectives.
Learning outcomes
After reading this chapter and answering the questions, you should be able to:
- understand the definition, nature and scope of event tourism
- identify the reasons why organizations within tourism destinations develop and host events
- outline the process of developing event strategies to encourage the tourism potential of a destination
- evaluate the impacts generated by hosting events.
Weblinks
- Hundreds Of Tons Of Tomatoes Are Used As Ammo In Spain's Tomatina Festival
- https://www.youtube.com/watch?v=U_6NRddULq4
- Best Festivals in the World: 10 Unusual Celebrations and National Customs
- https://www.youtube.com/watch?v=9l3WiwugNFE
- How to organize a music festival like Tomorrowland
- https://www.youtube.com/watch?v=bq6zbVLYz54
- How to Plan an Event - Project Management Training
- https://www.youtube.com/watch?v=I-XjdcpfXoI
- Waste management at festivals and events
- https://www.youtube.com/watch?v=_dWc4Gqrm7M
- Rio Olympic Park: Judge orders closure of site over safety concerns
- https://www.bbc.co.uk/news/world-latin-america-51133312
- Have the Olympics been worth it for Rio?
- https://www.theguardian.com/sport/2016/aug/21/rio-olympics-residents-impact-future-legacy
Chapter 27
The future of tourism
Tourism is constantly evolving, and to understand what may affect tourism trends in the future, planners and managers need to understand techniques such as forecasting, and the range of factors likely to influence tourism in the next decade and beyond. The future evolution of tourism is uncertain and attempting to plan for future growth scenarios poses many challenges for an industry where change is the only constant feature. A wide range of factors impact upon the future of tourism as demographic, political, economic and technological changes shape the nature, trends and participation in tourism. For governments and the tourism sector, such changes need to be recognized, understood and managed to ensure the long-term sustainability of tourism in different countries and destinations.
Learning outcomes
After reading this chapter and answering the questions, you should be able to understand:
- the role and application of tourism forecasting and its importance for tourism businesses
- the methods which can be used to understand the potential impact of factors affecting changes in tourism, including demographic and political factors
- the importance of demand and supply issues on future tourism provision.
Weblinks
- Ian Parry: Why A Carbon Tax Makes Sense
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2019/06/28/ian-parry-on-carbon-taxes
- Japan: Land of the Rising Robots
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2018/09/27/Japan-Robots
- Ian Goldin: Disruptive Changes That Will Transform the World
- https://www.imf.org/en/News/Podcasts/All-Podcasts/2017/11/11/ian-goldin-disruptive-changes-that-will-transform-the-world
- Forecasting Methods Overview
- https://www.youtube.com/watch?v=fp-1_9mLlbc
- Should tourists be banned from Antarctica?
- https://www.bbc.co.uk/news/magazine-30709924
- UK-funded ice breaker in 'elite' Arctic tourism row
- https://www.bbc.co.uk/news/science-environment-36541583
- The woman who paid $250,000 to go into space
- https://www.bbc.co.uk/news/business-50929064
- 8 Places Where Travelers Are Banned (17 Where We're Not Wanted)
- https://www.thetravel.com/places-where-travelers-are-banned/
- Elephant riding on holiday should be banned, British travel companies told
- https://www.telegraph.co.uk/news/2019/09/23/elephant-riding-banned-holiday-company-guidelines-british-travel/
- A Climbing Ban at Uluru Ends a Chapter. But There’s More to This Australian Story.
- https://www.nytimes.com/2019/10/24/world/australia/uluru-climbing-ban.html
- Popular places where tourists are now banned
- https://www.traveller.com.au/popular-places-where-tourists-are-now-banned-boracay-maya-beach-trevi-fountain-and-more-h0yk1n
Multiple choice questions
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21
Chapter 22
Chapter 23
Chapter 24
Chapter 25
Chapter 26
Chapter 27
Glossary
A
academic journal
A periodic publication through which academic research is first reviewed by peers and then communicated to wider audiences.
ACORN
Refers to ‘A Classification of Residential Neighbourhoods’: a database of postcodes in the UK used by market researchers.
acquisition
Where one company takes over another.
adventure tourism
A form of tourism based on activity, a challenge to the participant and which may have an element of risk, thrill and excitement, such as white-water rafting.
Agenda 21
An outcome of the 1992 United Nations Earth Summit in Rio de Janeiro, committing 182 countries to devise a blueprint for sustainable development at a national and predominantly local level.
angels
Wealthy individuals and companies with capital to invest in new ventures.
anthropocentrism
The philosophical view that humans are dominant over the natural world and natural resources exist for exploitation to secure human progress.
anthropology
The study of how human societies work.
APEC
Asia-Pacific Economic Cooperation Forum, an inter-governmental grouping to encourage trade, economic growth and cooperation in the Asia-Pacific region.
appraisal
The formal evaluation of an employee’s performance in relation to a job description and targets set to measure and monitor individual or team performance.
ASEAN
Association of South East Asian Nations, a political grouping of South East Asian countries with a total population of 500 million.
Asian economic crisis
An economic collapse in 1997–1998 in a number of the fast growing economies of South-East Asia, which saw those countries unable to service debts.
assets
Object that may have a cash value or be capable of being turned into cash.
ATOL
The Civil Aviation Authority grants Air Tour Operator Licences, which are necessary for operating package holidays from the UK.
attraction system
A concept to explain how an attraction operates in relation to the actual site, what visitors see and the information and signs relating to the attraction.
B
balance of payments
How a country explains its financial transactions with other countries as a series of different accounts that may be in surplus or deficit.
balance sheet
Statement by a limited company of the assets and liabilities it has on the last day of a given accounting period.
behavioural research
The study of human preferences, perception and activities and the influences on such patterns, often conducted by psychologists.
bidding
The process whereby public and private sector organizations may seek to compete for an event or conference/meeting/fair as part of a global competition to attract the lucrative market for such events. The Olympic and Commonwealth Games bids embody this process where very complex bids are prepared as part of a selection process.
biodiversity
The biological variety of life on Earth, a habitat or an environment.
biosecurity
The biological risks that may threaten a country, transmitted by tourists as they cross borders and enter countries.
bluetooth
A wireless technology that allows the exchange of data and information over short distances creating what are called a Personal Area Networks.
boosterism
An approach to tourism planning adopted since the 1960s, typified by an attitude that tourism is good and of benefit to hosts with little concern for impacts.
Bradford
A former industrial city in northern England whose economy was based on manufacturing and textiles.
brand
A name, sign, term or feature which a producer uses to differentiate their product from the competition.
brand image
According to Kotler et al. (2005: 906) it is a ‘set of beliefs that consumers hold about a particular brand’.
BREXIT
is the acronym used to describe Britain’s exit from the European Unionbudget accommodation
Low-cost accommodation with the minimum standards of provision of service.
built environment
Places that are predominantly constructed, such as towns, cities and historic houses.
bundle of services
A concept to describe how a series of services (i.e. accommodation, transport and attractions) are linked together to produce a product or offering.
business plan
A detailed attempt to set out over a given time frame (i.e. one to five years) the objectives, strategy and expected profit and loss accounts of a business, usually prepared so a lender can assess the financial risks of financing the project or venture.
business travel
Travel related to the main functions of work, including attending meetings, conferences and exhibitions, or to sell products and services.
C
capacity utilization
How an organization chooses to use the capacity (i.e. space) it has available.
capital investment
The injection of money to purchase plant, machinery or infrastructure to improve the supply/production of goods.
carrying capacity
The volume of use an area or resource may sustain without detriment.
cash flow
The volume of cash received and amount spent.
CCTV
Closed Circuit Television used to monitor activity and as a surveillance tool to reduce criminal behaviour in public and private spaces.
census
A comprehensive statistical process to enumerate the population of an area or country at one point in time, which is normally carried out at ten-year intervals.
Centre Parcs
A company that operates holiday villages across Europe, located in natural, often forest, settings, which provide all-weather facilities for families.
charter flight
A non-scheduled aircraft flight, organized and contracted to a tour operator.
city break
A holiday taken in an urban (city) location.
City of Culture
An annual event in Europe where a city bids to showcase its culture and arts for an entire year. A major part of the bidding process to secure the status is how a programme of events will be provided to raise the profile of the city in question as a cultural destination. The City of Culture concept is often associated with raising the international profile of a destination which is seeking to grow its market position and to attract a wider range of visitors than it currently does.
climate change
A progressive shift in the weather patterns, often linked with global warming.
Club Méditerranée
(see Chapter 10) A French-based all-inclusive tour operator with its own resorts located across the world.
clustering
Geographically, to congregate or group together.
coastal resort
A visitor destination built in close proximity to a seaside area, usually with a beach, water environment and leisure/tourism facilities.
coastal tourism
Tourism located in close proximity to a coastline, which is often linear in form and geographical distribution.
coastal zone management
Integrated planning and management approach to coastal areas adopted to achieve desired environmental, social and economic objectives.
coca-colonization
Reference to ‘Coca-Cola’, a product that has gained global sales and acts as a prominent symbol of Westernization.
Co-creation
is the process by which a business (physical or electronically) engages the consumer in helping to create their own experience.
code of conduct
A means of setting out to tourists how to behave in different environments to respect the social, cultural, economic and environmental values and resources of the host area.
cognitive
A psychological term that refers to the mental processes associated with how we think and acquire knowledge, based on behavioural elements (actions) and emotions/feelings (affective components) and involving the process of perception.
cognitive map
A map derived by an individual based upon the process of encoding, storing, manipulating and processing information that can be geographically referenced: a conceptual representation of place-based experiences.
collaboration
To cooperate with another organization or individual on a project or business venture with agreed common objectives and outcomes.
community-oriented approach
Planning tourism from a community perspective to incorporate their needs and requirements, epitomized by Murphy (1985).
competition
The rivalry between different companies or organizations seeking to supply goods to a particular market.
competitive advantage
A greater lead by an organization gained over its other competitors by offering better value, quality, services or brands.
complementary services
Those that add value or have a synergy with an existing service, such as in-flight catering on a scheduled flight.
computable general equilibrium model
A tool used to model the tourism economy, which is applied in tourism satellite account models.
computer reservation system (CRS)
A digital system to provide access to intermediaries to make bookings, reservations and check availability.
congestion charging
A financial penalty for using a car or vehicle to enter an area that suffers with vehicle congestion.
consolidator
Brokers who sell the surplus capacity of the airline sector.
constraints
Barriers that prevent an individual from undertaking an activity.
consumer behaviour
The actions of people (as individuals and groups) who purchase products or services for personal use.
consumption
The process a consumer engages in to enjoy a product, service or other phenomenon, such as a landscape or experience.
contemporary tourism
Current tourism trends and patterns rather than historical forms of tourism.
contestable market
Where businesses may easily enter a market because there are few entry or exit barriers to setting up.
contract caterers
Businesses providing food supplies to the hospitality sector on a pre-packed and chilled/prepared basis.
convertible bond
A fixed rate bond, issued by a company, that can be converted to shares during the life of the bond or held until maturity for repayment.
core product
The central feature of an attraction that visitors go to see.
corporate culture
The outlook, direction and internal values of an organization which employees are expected to work towards.
corporate environmental management
The process by which large corporations or companies manage their impact on the environment through environmental auditing and setting targets to improve performance. Linked with corporate social responsibility (CSR), which is a process of improving a company’s impact and relationships with the people it affects.
corporate strategy
How an organization positions itself to the market, and the tactics and approach it adopts.
corporate travel
The travel needs of individual businesses or corporations, typically for business purposes (although it may also include incentive travel as a reward for employees).
country house
A large rural residence with historical associations often set in gardens or parkland.
creativity
The use of personal or intellectual skills to develop an idea or product that is new, novel or unusual.
criminology
Area of law concerned with the study of criminal behaviour, activities and its causes and effects.
cross-elasticity
The percentage change in the demand for one product in relation to the percentage change in the price for the alternative product.
cultural baggage
The beliefs, values and behaviour modes that tourists take with them on holiday.
cultural brokerage
A bridge between the host community and visitor.
cultural history
The oral and written history of a specific population group within a particular society or location.
customer service
Point of interaction between an employee of a tourism operation and the purchaser/consumer.
D
data collection
A process whereby information is obtained through research, which may involve primary data, such as questionnaire surveys, or the collation of secondary data sources such as published statistics.
debt
The amount owed by one person or organization to another.
decision-making
The process of making choices between different options.
deep ecology
An ecological philosophy which values the environment more highly than human progress in industrialized nations, sometimes referred to as ‘dark green’.
deep vein thrombosis (DVT)
A medical condition associated with blood clotting due to immobility during long periods of inactivity, such as a long-haul flight.
defaulting loan
A loan which is in arrears and not able to be repaid.
demand
The number of people who choose to undertake an activity.
de-marketing
A policy adopted not to promote an area, in an attempt to help reduce the number of visitors and pressure posed by its popularity.
demographic
The term used to describe the population, and its study (demography).
demonstration effect
Changes in the resident population of a tourism destination resulting from observing and mixing with tourists, usually used in reference to the less developed countries.
deregulation
The removal of controls to stimulate free competition.
destination
The combination of different tourism components (i.e. attractions, accommodation, transport, resources and the infrastructure) in a geographical location, promoted by a tourism organization.
destination benchmarking
Measuring the performance of tourist destinations.
destination image
The perceived and promoted elements of a destination, which determine appeal to visitors.
destination management system
An electronic system that combines the tourism offering of a destination on behalf of different suppliers and stakeholders, often managed by a destination management organization.
destination marketing
The process by which destinations are promoted.
destination marketing organization
An organization that promotes the unique features of a destination to potential visitors, representing its stakeholders in the local tourism industry.
destination positioning
A research method to evaluate the competition a destination is facing.
destination substitutability
Selection of alternative destinations with similar characteristics, which may easily replace another destination.
development process
The different stages through which an area or location progresses, usually associated with the social and economic improvement of a locality or country.
direct employment
The jobs created as a direct result of visitor expenditure and tourism activity.
directional selling
Where a travel agent tries to sell a product from their own company rather than that of a competitor.
discounted cash flow
A means of capital budgeting or expenditure appraisal that looks at projected cash flows over the life of a project, and forms the basis of investment appraisal methods such as NPVM and IRR.
discretionary spending
The amount of money available to an individual for spending on non-essential items, such as holidays and leisure activities.
disintermediation
The process whereby existing intermediaries in the distribution channel are replaced or substituted by organizations selling tourism products directly to consumers.
displacement
Movement of the host population away from their place of residence to make way for tourism development.
distribution channel
A series of organizations which make a product or service available through the process of marketing.
dividend
The amount of earnings distributed by a company to shareholders.
Djerba Declaration
Outcome of World Tourism Organization Conference on Tourism and Climate Change in 2003, which endorsed the Kyoto Protocol on the need to reduce tourism-generated emissions.
domestic tourism
Tourist travel within one’s own country.
dynamic packaging
An electronic tool provided by tour operators and e-mediaries to allow customers to customize a package, by picking and mixing the different components to suit their needs and budget.
E
e-booking
An electronic booking made with an intermediary or tourism business via the Internet.
ecocentrism
The view that nature must be preserved for its intrinsic values.
ecological footprint
A technique to evaluate the environmental impact of human activities, which has been applied in the study of tourism.
ecology
The study of relationships between living organisms and their environment.
e-commerce
Undertaking business by electronic means.
econometrics
The field of economics that builds complex models using statistical analysis to forecast changes in tourism and to understand how the tourism economy operates and changes under certain assumptions.
economic cycle
A period of time through which an economy functions, used to identify whether conditions are conducive to growth, stagnating or in decline.
economic dependency
The reliance upon a particular activity for the economy to function, such as tourism.
economic-industry approach
Where tourism is viewed as a tool that government can use for economic restructuring, employment development and as an export industry.
economics
The study of how the economy operates in different contexts and the importance of individuals and organizations in the function of the economy.
economies of scale
To reduce the average cost of production by purchasing or producing in bulk, therefore decreasing the unit cost of the output.
ecotourism
A term devised by Ceballos-Lascurain to describe tourism in relatively undisturbed or uncontaminated natural areas with the specific objective of studying, admiring and enjoying the scenery and its wild plants and animals, as well as any existing cultural manifestations (both past and present) found in these areas.
ECPAT
An acronym for the non-government organization End Child Prostitution in Asian Tourism, which seeks to stop tourist paedophiles.
Edwardian
An historical period associated with the reign of Edward V from 1901–1914.
effective demand
Actual or recorded levels of demand.
effectuation
A concept based on the idea that the future is unpredictable but can be controlled.
e-HR
The digital provision of human resource services.
elasticity of demand
A ratio to measure the percentage in tourism demand and percentage change in disposable income over a set period of time.
e-mediaries
Electronic intermediaries who retail travel products.
empowerment
Providing employees with more power to deal with work issues.
enclave tourism
The geographical development of exclusive forms of tourism, often involving integrated resorts, where the local population have little interaction with tourists, and economic benefits to the local area are limited.
entrepreneur
Individual who undertakes to establish a business venture to make a profit, often using their own capital to take risks on whether the venture will be successful.
environment
The external conditions surrounding an object, form of life or human activity.
environmental and cultural protection
Measures to ensure that public resources and assets are protected from visitor damage through, for example, pollution, overuse, inappropriate use and inadequate planning controls.
environmental auditing
Evaluation of business practice to examine environmental performance in relation to energy, transport, purchasing, waste, health and the local environment.
environmental bubble
A term coined by Cohen to describe tourist travel within the safety of a pre-packaged, organized charter tour.
environmental impact assessment
Project assessment used in the planning control system of the adverse and beneficial impacts of a specific development.
environmental policies
A series of statements by companies to outline their environmental performance, policies and practices.
environmental risk
Natural hazards and potential risks posed to tourists through their activities.
environmentally conscious
Being aware of environmental issues and/or taking steps to reduce one’s own impact on the environment.
e-tailing
Electronic retailing of products and services.
ethnicity
An identifiable group of people distinguished on the basis of racial, cultural, linguistic or other specific features.
e-tourism
The digital purchasing, processing and delivery of tourism products and services to consumers.
e-travel
The facilitation of travel by electronic means.
EU
The European Union, set up by the Treaty of Rome in 1957, now comprises 15 Member States and ten new Member States from Eastern Europe.
eutrophication
The process by which increased nutrients in the water robs the water of oxygen and leads to the death of aquatic life.
event
A staged or planned occurrence, designed for public enjoyment or for the needs of a specific audience, including a fair, carnival, religious ceremony, parade, entertainment, exhibition, concert, conference, sporting occasion and special or hallmark event such as the Olympic Games.
event management
The practical aspects of preparing for and staging events.
event tourism
The strategic context of events in realizing wider objectives (such as tourism, economic, social or cultural dimensions).
experience economy
is the economic activities associated with the value added or enjoyment derived from the ‘experience’ as opposed to the tangible elements of the product or service. It is a concept popularised by Pine and Gilmore.F
failure rate
The number or percentage of ventures likely to fail within a set time frame, typically within one year of establishment.
fair trade
A movement to reform unjust trading practices, involving the payment of fair prices for goods and services to producers, and the development of equitable trading relationships.
family–life balance
The relationship between the amount of work one undertakes and the ability to balance that with home and family commitments.
Fantasy City
Derived from Hannigan’s study to denote a city’s economy in certain districts, based on entertainment, fantasy experiences, leisure consumption and cultural significance.
farm tourism
A farm-based tourism enterprise resulting from diversification and often using family labour.
festival
A traditional and contemporary form of event which Getz (1997: 8) defined as a ‘public, themed celebration’ and they may help to maintain community values through increasing a sense of social identity.
financial reporting
The requirement of a limited company to report its financial statements.
financial risk
The likelihood of suffering a financial loss.
financier
Someone who finances a project or business venture.
fiscal
Financial issues.
fixed assets
Also called a capital asset, an item purchased and used by a business for a projected life, such as land, buildings, plant or machinery, and is written off (depreciated) each year against profits.
flagship attractions
High-profile major attractions.
flow
A leisure construct suggesting that a participant can achieve a state of optimal arousal, resulting from experiences matching their skills/ability.
food and beverage
The two associated sectors in the hotel sector that provide the nourishment services for guests.
foot and mouth
Highly infectious virus spread among livestock.
Fordist
The dominance of large, vertically integrated companies producing standardized products, largely based on price competition.
forecasting
The process of estimating future demand and predicting future market conditions.
fossil fuels
Finite energy supplies including coal, natural gas, oil and those derived from the geological processes of fossilization.
franchising
The transfer of intellectual property rights, such as a trademark, brand or advice to other parties (franchisee), to allow them to conduct business with a minimum level of investment.
frontier arrival
The number of people arriving at a country’s borders as tourist arrivals (as opposed to migrants).
frontline staff
Those who interact directly with customers, such as receptionists, cashiers, tour guides, check-in staff and tour representatives.
G
gamification
The process of engaging people in a competition or game as a form of online marketing of a product or service.
gap year
A student ‘year out’ of academic study or a year out of employment to travel overseas.
gateway
An entry point to a country, such as a major airport (e.g. Heathrow, New York and Tokyo) or port.
geography
The study of man and the environment, and how phenomena are located and organized on the Earth’s surface in terms of spatial relationships.
gig economy
The free market system for employment where employment is based on short-term work assignments and permanence does not exist in work, meaning it is precarious and the word ‘gig’ denotes the musical term to denote a short-term music event which is synonymous with this method of working.gîte
A French farm cottage used for holidays.
global distribution system (GDS)
The merging of airline computer reservation systems to create global digital systems for travel bookings and reservations.
global warming
The rise in average temperature of the planet over time, thought to be a result of human activity on the planet, mainly industry and agriculture, often referred to as the greenhouse effect.
globalization
A process of change and development in the world economic system, affecting trading and cultural exchanges and often resulting in standardization of products and institutions.
goodwill
The net assets of a business minus the total value of the business.
government
Organization responsible for the management of a country’s affairs.
GP
A General Practitioner, a family doctor.
grading system
The assignment of a category to accommodation according to its facilities and quality.
Grand Tour
A circuit tour of Europe undertaken by wealthy travellers for cultural, educational and health reasons from the sixteenth century through to the nineteenth century.
green tourism
Often used interchangeably with sustainable tourism, tourism based either on the environment or with environmental values in mind.
greenhouse gases
Components of the atmosphere that are thought to lead to global warming, including water vapour, carbon dioxide (CO2), ozone, methane, nitrous oxide (NOx) and chlorofluorocarbons (CFCs).
grey literature
The publication of material by commercial or non-commercial bodies such as reports, policy documents or government reports.gross domestic product (GDP)
The overall financial value of the goods and services produced by an economy over a time period.
guest
Someone who stays in a location other than their own residence, who may be accommodated by the hospitality sector or by friends and relatives.
guide book
A publication by a tourist destination or travel writer to detail an area’s attractions, facilities and highlights, which became popular after the eighteenth century.
H
hedonism
The pursuit of pleasure, sometimes associated with pursuing an activity to excess, which gives immediate gratification.
heritage industry
A term coined to describe the commercialization of historic attractions, events, and places for the purposes of tourism and leisure, which is associated with debates on how authentic and real these experiences are in relation to historical facts.
historic city
A town or city with a large number of heritage resources.
holiday brochure
A printed colour magazine (or electronic version) compiled by a tour operator to sell a holiday, featuring destinations and other products.
holiday camp
A form of holiday provision with multiple accommodation units and combined social, dining and entertainment facilities, popularized by entrepreneurs such as Butlins in the 1930s. Many modern-day camps have been redeveloped into leisure parks.
holiday representative
A person employed by a tour operator in a destination area to look after the well-being of visitors who have bought the tour operator’s products.
hospitality
Care and kindness in welcoming strangers or guests, although in industry terms it is widely used to denote the accommodation and food service sectors.
host
Someone who accommodates a guest.
host–guest relationship
The nature of the association between tourists and residents within a tourism destination.
hub and spoke operation
A concept of airline operation that describes major gateways or ports of entry as ‘hubs’, with feeder aircraft services to outlying destinations using smaller aircraft as a ‘spoke’, like a bicycle wheel.
Jhuman Development Index (HDI)
A United Nation’s composite measure of the state of socioeconomic development in countries.
human resource management
An activity focused on managing human capital (i.e. the workforce).
human rights
Internationally accepted standards of how human beings should be treated by other human beings, organizations and governments.
hypercompetition
Rapid pace of change in competition for products in an environment of deregulation to encourage competition.
hypothesis
A proposition or assumption that can be tested through research.
I
IMF
International Monetary Fund, an international organization of 184 countries to promote international monetary cooperation, exchange rate stability and to provide temporary financial assistance to countries with balance of payment problems.
indigenous people
The people of a country who claim to be the original inhabitants, with an identifiable culture and society.
indirect employment
The jobs created within the tourism supply sector but not as a direct result of tourism activity.
induced employment
The jobs created as a result of tourism expenditure as local residents spend money earned from tourism.
induction
The formal introduction to how an organization works and an explanation of the expectations, roles and responsibilities of an employee in relation to the corporate culture.
industry–education collaboration
The interaction of universities, colleges and schools with the world of industry.
inflation
Increase in prices in the economy and the relative fall in the purchasing value of money.
information communication technology (ICT)
Hardware, software and netware used by information systems to transmit, store and manipulate digital information.
innovation
An idea, product or development that consumers or other organizations view as new and novel.
innovation
See Chapter 9.
input–output model
A tool used to measure the impact of tourism demand on the economy.
intangible
Something which cannot be seen, touched or felt.
intermediaries
Agents in the supply chain who broker services for other producers.
internal rate of return
An interest rate that equates to a net present value of zero when applied to a given projected cash flow.
international business
Undertaking business at an international scale, involving investment and activities that span a number of countries.
international tourism
Tourism that involves crossing an international border and a stay of 24 hours or more.
internationalization of business
Business activities that occur at a global scale, and at least outside one country.
internet
Global network of computers that are independent but interconnected by digital means.
interpretation
A communication-based activity to explain to visitors the meaning or significance of a place, object, culture, event or occurrence, that aims to enrich the visitor experience and achieve site management goals.
intrapreneurship
Process whereby an individual or group of people within an organization envision something and make it happen, which may be radically different, exciting and novel.
investment flow
The process by which capital and funds transfer from a source to a recipient.
investment risk
The likelihood of an investment either succeeding or failing and the invested capital being lost.
Irridex
A framework for assessing the host population response to tourism development, derived by Doxey (1975).
itineraries
A planned pattern of travel by tourists, which may include stops to stay overnight en route to a destination.
J
No content
K
Kyoto Protocol
An international treaty that came into force in 2005, binding some 141 signatories in the developed world to cut greenhouse gas emissions.
L
last chance tourism
Destinations which were deemed to be under threat or disappearing.
latent demand
Demand which has yet to be realized due to real or perceived barriers.
leadership
The skill of being able to use interpersonal skills to influence others to undertake what you require, particularly in a management role. It may involve liaison, being a spokesperson, negotiator and persuader.
leakage
The money which flows out of the local or national tourism economy during its circulation and spending by tourists on goods and services imported from outside the economic system.
learning behaviour
The process by which a person develops an understanding and image of the environment, normally studied by psychologists and other behavioural researchers.
legislation
The legally binding acts and laws passed by government.
leisure product
A term coined by Jansen–Verbeke to denote the nature of tourism supply in cities.
leisure society
A term devised in the 1970s by sociologists to suggest that industrialized society would evolve to a point where individuals worked less and had more leisure time to enjoy.
leisure time
The time left after one’s normal functions (e.g. sleeping, eating, working and routines) have been completed.
lending criteria
A set of conditions that an individual or business must fulfil to be eligible for funding.
licensing
A managed process whereby an organization allows other companies to use its brand, logo or trademark in return for a fee.
lifelong learning
The uptake of periodic training, re-training and learning opportunities during an individual’s career to improve skills and career potential.
limits of acceptable change
A holistic approach to carrying capacity that sets pre-defined limits to the amount of change which is permissible.
liquidity
The ability of a company to pay its debts when they become due.
litigation
Process of pursuing a lawsuit.
load factor
The percentage of seats or capacity occupied by passengers on specific departures, which can be aggregated to produce a running total and average capacity figures.
local authorities
Local government body with elected members and permanently appointed officers.
location
The site or place at which a business operates.
Lonely Planet
Guide books developed initially for more adventurous travellers, but now covering all forms of tourist activity in destinations worldwide.long-haul
Long-distance travel, typically involving a flight of over five hours.
M
Malthus
In 1798, demographer Thomas Malthus published his essay on the Principle of Population, stating that as population grows geometrically, food production grows arithmetically, meaning that, in time, population would outstrip its food supply.
management
A process of getting things done within businesses and organizations which involves four agreed tasks: planning, organizing, leading and controlling people and resources.
Management Information Systems (MIS)
A system within an organisation which allows managers and staff empowered to manage to collect information and data through computerised means which at their simplest level may be data bases that capture all the businesses customer details and their transactions.
manatee
A marine mammal (also known as sea cow) found in marshy, shallow waters of America, Africa and the Caribbean, which is docile and interacts with tourists but is subject to high levels of mortality due to boat strikes.
marine park
A water-based reserve with protective policies for marine life.
marine tourism
Tourism activity that takes places in a water-based environment.
marketing
A process, described by Kotler et al. (2005: 914) as a ‘social and managerial process by which individuals and groups obtain what they need and want through creating an exchanging products and value with others’.
marketing campaign
The mix of different marketing elements to promote a product or service to its target audience.
marketing offer
The combination of products, services and experiences to satisfy needs and wants.
marketing planning
A process by which an organization will analyze its resources and marketing environment to identify which direction to take.
marketing strategy
The direction a particular business wishes to pursue in fulfilling its stated marketing objectives.
mass tourism
High volume tourism that appeals to a large market and can saturate a location and its inhabitants.
McDonaldization
A term coined by Ritzer to denote the globalization trend associated with the fast food restaurant chain, which refers to how supply is becoming homogenous at a global scale.
mental map
A map produced by an individual based on their initial response to environmental information signals received through the senses, prior to being constructed by the brain into a cognitive image.
merger
Where two companies or more agree to join another on an equal basis to create a new entity.
methodology
A means by which one approaches scientific enquiry, informed by one’s philosophical bent towards a subject.
ministry
A department within government with responsibility for a specific issue.
MIRAB
Acronym to describe the problems of the social and economic development of tourism on small islands: migration, remittances, aid and bureaucracy.
mission statement
A brief statement to incorporate the purpose and objectives of an organization.
modernity
A concept that describes the condition of being modern, which, in less developed countries and former colonies, developed from the 1950s and focused on the modernization
of societies and economies.
modus operandi
Mode of operation.
monograph
A high-level academic research publication, often published as a hardback book.
monopoly
Where one business or supplier is the sole provider with no effective competition.
mortgage sale
Where a receiver or individual is forced to sell their house or property as an asset that may have been used to secure a loan that can no longer be repaid.
motivation
The basis of human behaviour, studied by psychologists and sociologists, and concerned with the factors that makes people do certain things.
m-tourism
Mobile and wireless-enabled technology that facilitates tourism information provision and bookings.
multi-day discounting
A reduced price if visitors wish to revisit an attraction on subsequent days.
multidisciplinary
The combination of different subject areas in academic areas to explore a common issue, such as tourism.
‘must see’ places
Those attractions in a destination which are high profile and iconic.
N
nation state
A political and geographical entity to describe the area in which a particular group of people of one or more nationalities live in, often referred to as a country.
national identity
(also see ethnicity) A group of people with citizenship of a particular nation, sharing basic cultural values or a common identity.
national park
A designated area where protection of natural resources is the priority and where recreation and tourism uses are accommodated through sensitive management.
nationality
A legal concept used by the nation-state based on parental status, place of birth and citizenship.
natural disaster
An earthquake, flood, landslip, tsunami, volcanic eruption, hurricane, typhoon or natural phenomenon related to extreme climate or weather event.
natural environment
Places that are predominantly natural in form, such as countryside, mountains, national parks.
neo-colonial
The replacement of former colonial exploitative social and economic relationships with a new order that simply reinforces the former patterns of exploitation between the former colony and colonizer.
net present value method
A financial method used to evaluate an investment, which examines discounted cash flows (the current value of cash inflows and outflows) based on a projected rate of return for each year’s cash flow.
niche market
An identifiable group of consumers with particular characteristics, needs or desires, often targeted by companies seeking to supply a product or service that will appeal to that group, or that will be perceived as unique and different from the competition.
non-government organization (NGO)
National and local groups with interests in a broad number of social, moral, environmental and economic areas, such as charitable bodies.
not for profit
Those organizations, such as voluntary and charitable bodies, which are not in existence primarily to make profit.
NTO
National Tourism Organization, a public or private sector body that seeks to represent the tourism interests of a destination.
O
OECD
Organization for Economic Cooperation and Development: a grouping of 30 countries committed to democratic government and a market economy.
Office for National Statistics
The UK government agency responsible for data collection on a wide range of social and economic issues.
oligopoly
A limited number of suppliers who dominate the market.
opportunity costs
The cost of undertaking or investing in one option at the expense of alternatives.
organization
The formal or informal structure of an administration or system, which contains a series of functions and tasks that individuals and groups perform for the system to function.
overtourism
is where the impact of tourism is so great that it overwhelms the capacity of a location to sustain the activity so that the economic, environmental and environmental capacity of the locality is adversely affected by too much tourismP
package holiday
The creation of a number of elements of a holiday purchased as a bundle of services, typically transport and accommodation, which are purchased from a tour operator.
paradigm
A set of values, attitudes and concepts that identify a particular approach to the world or way of thinking.
park and ride
A traffic management tool where visitors park in designated areas and use buses or trains to access a destination, avoiding congestion at key pressure points (e.g. city centres and national parks).
payback
The period over which a project or business expects to repay the initial investment, after which the business should enter into profit, and a more simplistic method of assessing investments than discounted cash flow principles.
perceived value
Involves an individual evaluation of quality, price, reputation and emotional responses to a product by a consumer.
perception
An individual’s image and understanding of the environment with which they interact, based on intuition and mental constructs.
perishability
Refers to a product that cannot be stored.
PEST
Political, economic, sociocultural and technological analysis of the external environment in which a business operates.
physical-spatial approach
Recognition of tourism’s ecological basis and the need for geographical planning, epitomized by land use planning.
place
Physical location.
placeless
No fixed geographical point or location.
placemaking
A process that seeks to generate improvements to the recognition of the place for visitors, residents and potential residents as a place to live.planning
A process to anticipate, regulate and monitor change.
policy
Direction and stated objectives an organization wishes to pursue over a set period of time.
pollution
A deterioration of any part of the environment due to the introduction of chemicals, substances or a process that the environment is unable to absorb without damage.
post-colonial
The period following independence from a colonial power.
post-Communist countries
Those states in Eastern Europe which gained independence from the former USSR after the Berlin Wall was removed in 1989.
post-Fordist
The use of more specialized and flexible forms of production to respond to consumer demand.
post-industrial
A phase in a region’s development where its former economic rationale based on manufacturing has been replaced by an economy based on services, such as finance or tourism.
postmodern
A sociological concept developed to explain changes society from the late twentieth century, which focuses on the shift from manufacturing to service economies and issues such as consumerism and popular culture and emphasizes that there is no overarching theory of how society works, as it varies from place to place.
power relationships
Unequal relationships between people, organizations or countries, where one has a stronger degree of control.
practitioner
Someone who practices their subject or profession rather than being engaged in academic study or research.
predatory tourist-related crime
Opportunist crime perpetuated on visitors who may appear vulnerable, in unfamiliar surroundings and appear different in appearance to residents.
price
The charge for a product, service or commodity.
price elasticity
A ratio to measure the percentage change in the quantity of tourism demanded in relation to the percentage change in the price of a tourism product.
private sector
Business activities which are profit-driven and operate predominantly without public subsidies.
product lifecycle
According to Kotler et al. (2005: 918) this is ‘The course of a product’s sales and profits over its lifetime. It involves five distinct stages: product development, introduction, growth, maturity and decline’ and in tourism terms, an additional stage may be added in relation to destinations-rejuvenation and redevelopment.
product offering
The whole experience available to visitors (including the core, actual and augmented product).
production
The way in which tourism services are produced (i.e. assembled together as packages), or linked through a supply chain.
production chain
The integration of different supply elements into a system to provide a product or service.
productivity
The output of an employee or organization in relation to the cost base of production and other inputs.
profit and loss account
The statement by a limited company in its accounts of the profits and losses it declared in relation to expenses.
promotion
The different activities that communicate the benefits of a service or product to consumers with a view to encouraging purchases.
pro-poor tourism
A movement that aims to utilize tourism activity to reduce poverty in destination areas.
psychological
The characteristics of an individual or group in terms of their behaviour and mental processes.
public sector
The diverse range of government-related and funded bodies that work in the public interest.
public service grant
A government subsidy for operating a public transport service to make it more commercially viable.
pull factor
An external stimulus encouraging an individual to visit an area or place, such as destination marketing.
push factor
An internal stimulus encouraging an individual to go on holiday, such as the need to have a break.
Q
QUANGO
Acronym for a quasi-autonomous non-government department.
R
racking
How travel agents display the products of certain company’s brochures to consumers.
radiative forcing
The combined effect of CO2 and NOx particles and water vapour, which results from airline pollution in the atmosphere and contributes to global warming.
Radio Frequency Identification (RFID)
A technical term that describes how new technologies associated with identifying objects as an alternative way to using conventional bar codes and does not require the object in question to be in direct contact with a bar code scanner as it uses transmitted radio signals as the means of communication.
receivership
Where a lender who has a charge over a business is defaulted, a receiver or administrator is appointed to realize any assets to repay outstanding debt.
recruitment of staff
A process of identifying the staff an organization needs and attracting them through advertising, word of mouth and personal recommendation, leading to a formal recruitment process according to prevailing laws and regulations (e.g. equal opportunities laws).
re-enactments
Interpretation of historical events through re-creation, such as battles or domestic scenes.
re-engineering
A process to redevelop an organization and to realign it to a new purpose or focus.
regional policy
Government or transnational organization (e.g. EU) policy to a particular geographical region, usually with a view to aiding its economic development.
regional tourism organization
A body that operates below the level of a national tourism organization to serve the needs of its members in promoting tourism in a defined region.
regulation
The way in which governments manage markets and competition with controls and penalties.
rejuvenation
Also used interchangeably with regeneration, it refers to the redevelopment of an ailing area or product by boosting its potential through investment and creating a new image/market.
relationship marketing
According to Kotler et al. (2005: 920) it is ‘The process of creating, maintaining and enhancing strong, value-laden relationships with customers and other stakeholders’.
repositioning
How an organization or business seeks to change its market orientation from, for example, one aiming at a low-spending domestic market to a new position where it appeals to high-spending international visitors. It often involves public sector organizations who seek to change the image and appeal of the destination as part of the repositioning strategy.
research
A process by which one uncovers, discovers and explores ideas, issues or a particular question to find an answer.
resilience
The capability of a business or destination to minimize the losses, cope and continue to function following a shock event such as a terrorist attack or natural disaster.resilience planning
How a business or destination can become more resilient against unexpected events such as terrorism or a natural disaster at the destination, city or local level.resort
A physical location where a number of tourism-related elements occur to create a cluster of activities, often in attractive locations such as coastal areas but also in mountain, rural, city and other locations.
resort development
The growth of an area through time into a tourism destination.
resort development spectrum
A model developed by Prideaux (2000) to identify five phases of resort growth: local tourism, regional tourism, national tourism, international tourism and decline/stagnation/ rejuvenation.
responsible tourism
Form of tourism which acknowledges that mass tourism has negative impacts for host communities and destinations, and which seeks to generate positive benefits while minimizing negative ones.
retention of staff
In the long term, being able to keep employees through investment in training and valuing the role staff play in the successful operation of the business.
risk to reward ratio
Where the capital required for a venture is assessed in relation to the expected financial gains.
rurality
A condition of the non-urban environment or countryside, often based upon perceptions of what constitutes a rural area and which has been combined into 16 indicators by Cloke (1977).
S
SAGA
A UK-based tour operator specializing in holidays for the over-50 age group.
SARS
A respiratory virus which spread from China in 2002–2003 by travel.
scenario planning
The process of trying to understand the uncertainty associated with the future. It focuses on three areas of research: what may happen (possible futures), what is the most likely to happen (probable futures) and what we would prefer to happen (preferable futures).
seasonality
The pattern of demand for tourism, conditioned by climate, weather, daylight, price, fashion, tastes and the nature of the origin and destination area.
second home
A dwelling that is owned by an individual but which is not their main residence, normally used for leisure and tourism purposes.
segmentation
Matching a company’s products to specific subdivisions of the market.
self-catering
Non-serviced accommodation.
senior market
The over 50–55 age group, also called the ‘grey’ market.
service debugging
Removing the problems, inconsistencies and potential failure points in a service.
SERVQUAL
An approach to service quality, examining how good service delivery is in relation to consumer expectations and service performance.
sex tourism
Travelling with the express intent of engaging in sexual activity or gratification.
shallow ecology
An ecological philosophy that pays little respect for real environmental values, sometimes referred to as ‘light green’.
shareholder
Someone who owns shares in a limited company or limited partnership.
small–medium enterprise
(SME) A business that may typically have less than 250 employees.
SMART
Specific, measurable, achievable, relevant and timebound goals.
smokeless industry
A form of economic development that does not require the construction of factories and pollution resulting from industrial production.
social class
Usually taken to mean the grading of individuals on the basis of occupation of the chief income earner in a household (although social class can also refer to more intangible measures, such as education or family background).
social elite
The upper and middle classes in historical terms, or, in modern society, those with the most wealth.
social entrepreneurship
To use an entrepreneurial approach to make a sustained contribution to the social good as well as creating a profit through business activities to reinvest in its business mission to advance the social good agenda.
social media
The generic term to describe the means by which people now share their views, interact and collaborate online including the tools used by businesses to communicate with customers and other people to people communications (e.g. the use of Facebook and Twitter).
social psychology
The study of social influences on human behaviour, namely how people affect other people.
social tourism
Providing holidays for those who would not normally have the opportunity to engage in tourism for economic or accessibility reasons.
sociocultural
The combination of social and cultural elements.
sociology
The study of people in society.
South Pacific
The region of the world within the Pacific Ocean comprising many small islands and containing three cultural groupings: Melanesia, Micronesia and Polynesia.
spa
Historically, a resort at which the visitor ‘took the waters’ for therapeutic purposes, either by bathing or drinking, an activity which can be dated to Greek and Roman times.
space tourism
Travel to outer space, to orbit the Earth and beyond the Earth’s orbit, as well as simulation and cyberspace experiences.
stakeholders
Interest groups, such as businesses, residents and tourists, who are concerned with issues in an area, such as tourism.
start-up business
A new venture created by an entrepreneur or other organization.
strategic alliance
An agreement between companies to undertake an activity on a shared basis.
strategic planning
A process to enable a company or organization to assess how it will manage to adapt to a changing business environment.
strategy
A plan, ploy, tactic or approach to match an organization’s or individual’s capabilities with market opportunities.
stratosphere
A layer of the Earth’s atmosphere, from 7 km to 50 km above the Earth’s surface.
supply
The means by which goods and services are delivered to the consumer.
supply chain
The sequence of suppliers that fit together to deliver supplies to consumers.
sustainability
The goal of achieving a balance between the needs of tourism or economic development with the ability of the resource base to sustain such activities in the long term.
sustainable tourism
An approach to tourism informed by the principles of sustainable development, which aims to safeguard natural resources and respect host communities, while encouraging more sensitive forms of tourism that minimize negative effects and maximize positive ones.
SUSTRANS
The charitable body, short for ‘Sustainable Transport’, which has developed the UK Cycle Path Network.
SWOT
Strengths, weaknesses, opportunities and threats analysis of the internal and external environment in which a business operates.
symbiotic relationship
A relationship of mutual benefit.
system
A method of examining how the different components of something fit together and interact.
T
target audience
The consumer group that a business wishes to reach in its marketing plan.
terminal facility
An airport, railway, ferry or coach/bus interchange.
terrorism
The activities of extreme political groups seeking change through violent means.
TGV
Train de Grand Vitesse, the French high-speed train operated by SNCF.
timeshare
Accommodation where individuals purchase a week or more per year at a holiday property for their lifetime.
toddler tourism
Travel with young children usually of pre-school age.
tour operator
An organization assembling and selling tourism products and services.
Tour Operators Initiative
Industry-led initiative to develop a sustainable approach to tour operation.
tourism comfort indices
A composite measure of mean temperature, maximum temperature, humidity, precipitation, sunshine hours and wind to assess how comfortable different environments are for tourist activity.
Tourism Concern
A non-government organization that works to protect communities affected by tourism, particularly in the less developed world.
Tourism for Tomorrow Awards
Environmental Awards sponsored by British Airways and World Travel and Tourism Council.
tourism master plan
A national or subnational plan for tourism, which includes an assessment of demand, supply, forecasts, strategic issues and implementation measures.
tourism multiplier
A technique to estimate the impact of tourism on an economy, using a ratio to indicate the magnitude of the effect.
tourism planning
Process to determine future direction and actions for an area, region or country to achieve specified goals.
Tourism Satellite Account (TSA)
An economic tool used to measure the inputs and outputs in the tourism system of one country.
tourism system
A conceptual framework used to examine how tourism operates, focusing on the interaction of tourism components (i.e. attractions, accommodation, transport, destinations and tourists).
tourist expenditure
The amount of money a tourist spends during a visit.
tourist experience
The overall impression, understanding, rating and meaning a visitor attaches to their encounter with a specific place, event, holiday or activity.
tourist gaze
A term used by the sociologist John Urry (1990) to explain the way in which a visitor observes or interacts with a tourist destination.
tourist motivation
The range of motives and factors that encourage tourist travel.
tourist night
A statistical measure of how long a tourist stays in a commercial form of accommodation.
tourist receipts
The amount of money received from tourist spending.
tourist resource
A natural or built environment utilized for tourism purposes.
tourist role
A means by which the motivation for travel can be grouped into different categories to distinguish the psychological profile of the tourist.
tourist safety
The precautions necessary to minimize tourist risk behaviour.
tourist statistics
Measures of tourism normally expressed as the volume, value and type of tourism, which is expressed in a tabular format.
tourist well-being
The overall health and safety of a visitor, including positive and negative elements of their interaction with the destination environment.
tourist–host encounter
Instances where tourists and residents of a destination area come into contact.
trampling
The cumulative effect of human feet on the paths and areas they visit.
trans-European network
(TEN) A pan-European series of rail infrastructure projects to improve rail links and interoperability across European border areas, designed to improve the flow of people and goods.
transnational hotel chain
A company that operates hotels in more than one country, with an international presence and defined brand.
travel agent
An intermediary who acts as a broker between the tour operator and consumer.
travel career ladder
The life history of a traveller expressed chronologically to show the development of a series of travel experiences.
travel propensity
The likelihood of a group of people/individual wishing to travel.
tsunami
An earthquake at sea which causes a tidal wave, as observed in Asia.
turnaround of aircraft
The time involved when an aircraft lands, is cleaned, refuelled and ready for another flight, which for low-cost airlines is targeted at 26 minutes.
U
u-commerce
Interconnected technologies to communicate with tourists that are ubiquitous, universal, unique and working in unison.
under utilization
A failure to fully use the capacity available.
undifferentiated product
One which ignores market differences and aims at the entire market with one offer.
urban tourism
Tourism destined for, and undertaken in towns, cities and urban resort areas.
urbanization
The process of people moving to, and living in towns and cities.
User Generated Content (UGC)
This describes the growth in people posting different forms of content online, typically ranging from simple question and answers to blogs, podcasts and the use of other technology to create material to share with others through mobile phones and devices which characterises the growth of social media and its expansion driven by UGC.
V
value chains
The description of the process which firms use to bring a product, service or good from its raw state (or to describe how they assemble the ingredients or elements in an experience) to market (i.e. to the point a consumer can purchase and enjoy it). It describes how they create the final finished outcome. In tourism, this outcome is normally consumed as an experience (i.e. the overall holiday) or specific elements such as a specific service (e.g. the trip on an aircraft). In the case of tour operating, this may be divided across many connected, integrated or separate companies that are managed to provide the final outcome for the tourist. When companies are operating globally, then this will typically be a global value chain.
value of tourism
The financial worth of tourism, referring to the amount of money tourism generates for a locality or country in economic terms.
venture capital
Money invested in a project or business by a group of financiers who specialize in investing in high-risk ventures in return for shares in the company.
vernacular building
A building constructed in a regional or local style.
victimization
The feeling of becoming a victim of a crime or negative event.
Victorian
The period 1837–1901, associated with the reign of Queen Victoria.
virtual reality
Simulation of reality to allow a consumer to view or experience something that cannot be easily accessed (e.g. an historical event, a distant location, a protected resource or a story), using different technologies.
visa
A legal document which allows the bearer permission to visit a country, issued by the destination country and valid for a certain period of time in line with the stated restrictions.
visiting friends and relatives
(VFR) A form of tourism that involves the visitor staying in the home of a friend or relative.
visitor attraction
A phenomenon or feature, built or natural, which is open to the public for payment or free of charge and appeals to tourists and day visitors.
visitor behaviour
The way in which a visitor responds to the environment they visit, including their preferences, perception and geographical activity patterns.
visitor experience
See tourist experience.
visitor management
Techniques to control, direct and influence visitor behaviour and activity.
visitor payback
Visitor donations or voluntary levies imposed on tourist products and services, used to fund conservation initiatives in visitor destinations.
visitor satisfaction
Where a visitor’s expectations have been met.
volume of tourism
The actual numbers of people travelling as tourists.
W
Web 2.0
A term to describe the shift from the early static web page technology of the internet to a new stage where technologies allow people to communicate and collaborate so it facilitates the creation of User Generated Content and development of online communities. The characteristics of the online communities are the use of new online networking tools such as blogs, technology to allow sharing of photographs and videos and other relevant information.
Welcome Host
UK scheme to train frontline staff in customer service skills to meet and greet visitors.
wildlife-based tourism
Visits which are associated with observing wildlife in its natural habitat.
wireless networks
A technical term to describe a means of connecting electronic equipment via networks that do not need cabling that can encompass Bluetooth typically used with mobile phones through to running computer networks and devices through local area networks without cables (i.e. WiFi). In the case of fixed computers and devices, WiFi allows communication without the conventional cabling using microwave or modularised laser light beam signals.
World Commission on Environment and Development
(WCED) Convened by the United Nations and chaired by the Norwegian Prime Minister Gro Harlem Brundtland, the seminal report Our Common Future (1989) arose from the WCED, popularizing the concept of sustainable development.
World Tourism Organization
A global organization based in Madrid, funded by the United Nations to collate tourism statistics and to provide policy advice and planning guidance to member countries and organizations.
World Tourism Organization code of ethics
Produced by the WTO in 1999 to guide ethical behaviour in tourism.
World Travel and Tourism Council (WTTC)
An organization representing around 100 of the world’s leading tourism companies.
World Wide Web
A virtual environment which allows different forms of text, graphics and other file formats to be accessed.
wow factor
A feature or element of an attraction that leaves the visitor impressed or overawed, creating a favourable and memorable impression.
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yield management
Revenue management method to improve the profitability of a specific form of capacity or supply (i.e. aircraft or railway seats and hotel rooms).
Yugoslavia
The country created in 1945 in Eastern Europe, which subsequently split to form Bosnia, Croatia, Slovenia, Yugoslavia and Macedonia in 1992.
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