Welcome

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

Learning Goals

Upon completing this book readers will be able to:

• Understand the interaction between global business and culture
• Discuss comparative values and cultural differences
• Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
• Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
• Identify strategies for coping with culture shock