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Relating Persuasion to Everyday Life

Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions.  The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines.  Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.