Welcome!
On this website, you will find:
Students
- Chapter outlines
-
Data sets for cases:
- SPSS
- Excel
- Quizzes
Instructors
-
Instructor's Manual
- Title page
- Table of contents
- Sample syllabus
- Forms and formats for marketing research projects
- Case teaching notes
- Answers to the end of chapter questions
- Classroom activities
- Test Bank in Word
- Test Bank in Blackboard compatible form (Questbank)
- PowerPoint Slides