This companion website serves as a forum for online supplemental materials for the seventh edition of The Media Handbook by Helen Katz. The website offers resources to students and instructors alike.
For Students
- Chapter Overviews: Summaries of the main themes of each chapter, helping students to review the material.
- Key Associations: A comprehensive list of media-based businesses, including contact information and a brief description of each company.
- Flashcards: Available as an online tool for students to test themselves on important concepts from each chapter.
- Sample Documents: Ideal for students to understand the format of charts and spreadsheets commonly used in media planning
For Instructors
- Test Bank: Quizzes containing true/false and multiple-choice questions that can be used by instructors to provide thorough reviews by chapter.
- PowerPoint Slides: For instructors to convey key points from each chapter during classroom discussions.