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01 Chapter 2: Value Creation

Miracle Shield Auto Finish
02 Chapter 2: Value Creation

Pricing Russian Technology
03 Chapter 3: Price and Value Communication

Online Job-Posting Site
04 Chapter 3: Price and Value Communication

Electric Car Company
05 Chapter 4: Price Structure

Science Library Case
06 Chapter 5: Pricing Policy

Policy Evaluation
07 Chapter 6: Price-Setting

The Low Cost Producer Price
08 Chapter 7: Competition

"Win As Much As You Can"
09 Chapter 9: Financial Analysis

Ace Manufacturing: Identifying True Costs for Pricing
10 Chapter 9: Financial Analysis

Swing v. Steady
11 Chapter 9: Financial Analysis

Healthy Spring Water Company