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The SOSTAC® Planning System

Inbound Marketing Funnel: The Inbound marketing funnel. Spurred by the feedback and popularity of our inbound and content marketing blueprint, we wanted to share our ideas on using content with specific stages of the buyer process in mind and decided another infographic might help to illustrate this. It's structured around our RACE planning framework for reaching and engaging customers online

Inbound Marketing: The content marketing process. An infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we're broadly referring to the same thing; at least that's how we see it.

The Content Marketing Matrix: Our new content marketing matrix mini-infographic is to help create ideas for shareable content.

Inbound Marketing: The content marketing process. An infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we're broadly referring to the same thing; at least that's how we see it.

Social Media Marketing Radar: We created our social media marketing radar to inform thinking and discussion regarding which sites warrant or deserve most attention in different categories – to avoid instantly resorting to Facebook or LinkedIn as some form of magic social media panacea. The radar focuses attention and resources on the sites appearing towards its centre, as these sites are generally agreed on as the most important.

Marketing Growth Wheel: Our new Growth Wheel infographic, developed in collaboration with First 10 Digital, aims to provide a visual way to think about your marketing planning focused on creating commercial growth by integrating digital channels.

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