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Chapter 17 - Creating Community with Clay

Prashant Rajan

Synopsis

Rajasbhai is an Indian entrepreneur from the Kumbhar (clay artisan) community by caste and profession. He revitalized his community’s traditional and waning artisanal skills by developing product and process innovations. Rajasbhai must decide what course of action is best suited for taking his vision forward.

Keywords: Social Entrepreneurship, Activist, Innovation, Occupations, Business Social Entrepreneur.

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Key Takeaways

  1. Mansukhbhai is a social entrepreneur.
  2. Social entrepreneurs may emerge from socioeconomically marginalized backgrounds.
  3. Social entrepreneurship may help revive traditional artisanal occupations.
  4. Decisions involving social enterprises involve the entrepreneur, their families, the communities whose knowledge, experience and skills they leverage, and the organizations they invite to participate.
  5. Shumate et al., 2014 suggest that social entrepreneurs may be activists and social business entrepreneurs. The case suggests that individual entrepreneurs may simultaneously exhibit activist and business social entrepreneurial attributes.

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