"[TRUE-FALSE] A trademark can be registered for a product but not for a service {FALSE}" "[TRUE-FALSE] The WTO allows its members to make trademark registrability depend on distinctiveness through use {TRUE}" "[TRUE-FALSE] A color cannot be trademarked {FALSE}" "[TRUE-FALSE] Brand equity is the value that is attached to the brand {TRUE}" "[TRUE-FALSE] There is a high degree of brand standardization across countries {TRUE}" "[TRUE-FALSE] Branding is one area of the marketing mix in which standardization is relatively high {TRUE}" "[TRUE-FALSE] For commodities, branding is undesirable {TRUE}" "[TRUE-FALSE] Demand for a commodity is a function of price {TRUE}" "[TRUE-FALSE] Global consumer culture positioning is a construct that associates a brand with a widely understood and recognized set of symbols that constitute an emerging global consumer culture {TRUE}" "[TRUE-FALSE] When deciding on whether a private brand is to be used, the least dependent party has less bargaining power {FALSE}" "[TRUE-FALSE] To avoid injuring a company's main business while trading up or down, the firm should use multiple brands {TRUE}" "[TRUE-FALSE] Developing countries' governments resent international brands {TRUE}" "[TRUE-FALSE] International brands are not subject to price control {FALSE}" "[TRUE-FALSE] Gray marketing can be minimized by having local brands instead of a worldwide brand {TRUE}" "[TRUE-FALSE] To combat gray marketing, a manufacturer should use (multiple) local brands rather than a worldwide brand {TRUE}" "[TRUE-FALSE] Compared to global brands, local brands are not necessarily inferior {TRUE}" "[TRUE-FALSE] It is risky to use the corporate name as a brand name for a fashion product {TRUE}" "[TRUE-FALSE] Brand selection has shifted somewhat from being less art to becoming more science {TRUE}" "[TRUE-FALSE] People in many countries do not make any distinction in pronunciation between the letters v and w {TRUE}" "[TRUE-FALSE] A mark which cannot be placed on the Principal Register will not be allowed to be placed on the Supplemental Register either {FALSE}" "[TRUE-FALSE] To be eligible for registration, a trademark must be distinctive or capable of being distinctive {TRUE}" "[TRUE-FALSE] It is difficult to register marks that are not distinctive {TRUE}" "[TRUE-FALSE] The policy of the US government is to contest applications for generic trademarks at home but to ignore them abroad {FALSE}" "[TRUE-FALSE] A generic mark cannot be registered and receives no legal protection {TRUE}" "[TRUE-FALSE] A generic mark provides its owner with a reasonable degree of legal protection {FALSE}" "[TRUE-FALSE] The trademark law of the United States prohibits "token use" {TRUE}" "[TRUE-FALSE] According to the updated Trademark Act, US firms filing a trademark application can do so on the basis of "intent to use" and are no longer allowed to rely on "token use" {TRUE}" "[TRUE-FALSE] According to the updated Trademark Act, to file a trademark application, US firms are no longer required to first put the mark into use in interstate or foreign commerce but may instead rely on intent to use {TRUE}" "[TRUE-FALSE] Once a trademark is registered, the owner's rights are intact for ten years with or without "use" {FALSE}" "[TRUE-FALSE] The WTO does not allow its members to make actual use of a trademark a condition for filing an application for registration {TRUE}" "[TRUE-FALSE] The WTO does not allow its members to cite an uninterrupted period of non-use as a reason to cancel trademark registration {FALSE}" "[TRUE-FALSE] The quickest way to lose a trademark is by not using it {TRUE}" "[TRUE-FALSE] To retain its rights, a marketer must not allow its market to become generic {TRUE}" "[TRUE-FALSE] The great variety of package sizes or styles demanded by Americans are very appealing to foreigners {FALSE}" "[TRUE-FALSE] In Germany, it is illegal to sell products without the green dot {FALSE}"