"[MULTIPLE-SSELECT] The top country in terms of marketing research expenditures is
{
the United Kingdom
= the United States
Germany
Japan
}"
"[MULTIPLE-SSELECT] This kind of information is collected firsthand to answer specific, current research questions
{
= primary data
secondary data
selective data
relevant data
}"
"[MULTIPLE-SSELECT] One problem of primary data is
{
specificity
relevance
being up to date
= cost
}"
"[MULTIPLE-SSELECT] Information that has already been collected for other purposes is called
{
primary data
principal data
= secondary data
}"
"[MULTIPLE-SSELECT] This is not a characteristic of a good test market
{
representativeness
self-contained media
= expanded trading area
market isolation
}"
"[MULTIPLE-SSELECT] Winnipeg (Canad is a good test market because of its
{
representativeness
self-contained media
self-contained trading area
= all of the above
}"
"[MULTIPLE-SSELECT] When a measuring instrument is able to measure what it purports to, the instrument is
{
reliable
consistent
stable
= valid
}"
"[MULTIPLE-SSELECT] This type of equivalence is concerned with whether a particular concept is interpreted and understood in the same manner by people in various cultures
{
= conceptual equivalence
functional equivalence
classification equivalence
definitional equivalence
}"
"[MULTIPLE-SSELECT] Dating (between the sexes) is an activity which most non-American people may not understand, the measurement of the concept is complicated by the lack of this kind of equivalence
{
= conceptual
classificational/definitional
instrument
linguistic
}"
"[MULTIPLE-SSELECT] A bicycle is a recreation device in some countries and a basic transportation device in others This research problem is known as
{
= functional equivalence
definitional equivalence
classification equivalence
instrument equivalence
}"
"[MULTIPLE-SSELECT] These are tests constructed to study a phenomenon within one culture only
{
= emic
etic
dependent
independent
}"
"[MULTIPLE-SSELECT] When consumers being studied are relatively homogeneous, a measurement scale should have
{
fewer points
= more points
limited points
}"
"[MULTIPLE-SSELECT] This translation technique uses several individuals to independently translate a question and compares their translated statements
{
back translation
= parallel blind
committee approach
random probe
}"
"[MULTIPLE-SSELECT] This translation technique views both the source version and the target version as open to modification
{
back translation
= decentering
committee approach
random probe
}"
"[MULTIPLE-SSELECT] The results of American consumers' responses may not apply to foreign consumers This is a problem of
{
internal validity
specific validity
= external validity
predictive validity
}"
"[MULTIPLE-SSELECT] This step of MIS development involves the investigation of all users' needs
{
= system analysis
system design
system implementation
system investigation
}"
"[MULTIPLE-SSELECT] The desirable characteristics of an international marketing information system do not include
{
= time dependence
location independence
linguistic compatibility
legal compatibility
multicurrency
}"