"[MULTIPLE-SSELECT] A study of consumer behavior should emphasize this particular perspective.
{
cultural
psychological
social
=all of the above
}"
"[MULTIPLE-SSELECT] The unit of analysis of this discipline is the group.
{
psychology
social psychology
=sociology
group
}"
"[MULTIPLE-SSELECT] The unit of analysis of this discipline is the individual.
{
=psychology
social psychology
sociology
group
}"
"[MULTIPLE-SSELECT] The price motive is an example of a(n)
{
=rational motive
emotional motive
subjective motive
prestige motive
}"
"[MULTIPLE-SSELECT] Which one of the following is not a psychological concept?
{
motivation
learning
=social class
personality
}"
"[MULTIPLE-SSELECT] Which one of the following is a psychological concept?
{
=personality
social class
family
opinion leadership
}"
"[MULTIPLE-SSELECT] This is not a characteristic of attitude.
{
reaction being favorable/unfavorable
= transient
learned
enduring
}"
"[MULTIPLE-SSELECT] This concept describes how a society treats unequal people.
{
=power distance
collectivism
uncertainty avoidance
masculinity/femininity
}"
"[MULTIPLE-SSELECT] Collectivist countries show _____ power distances.
{
= large
moderate
small
equal
}"
"[MULTIPLE-SSELECT] Hoftede's national cultures do not include this dimension.
{
power distance
uncertainty avoidance
individualism-collectivism
temporal orientation
=all of them are included
}"
"[MULTIPLE-SSELECT] This country is low in power distance, masculinity, and uncertainty avoidance.
{
=Canada
Greece
Mexico
Taiwan
}"
"[MULTIPLE-SSELECT] This country is low in individualism but high in power distance, masculinity, and uncertainty avoidance.
{
the United Kingdom
the United States
=Japan
Australia
}"
"[MULTIPLE-SSELECT] Country of origin is a _____ construct.
{
one-dimensional
= multidimensional
single-cue
varying-cue
}"
"[MULTIPLE-SSELECT] The effect of country of origin is strongest when it is
{
=the only cue
used with a few cues
used with many cues
}"
"[MULTIPLE-SSELECT] Which of the following can weaken the effect of "country of origin" on perceived product quality?
{
country of product design
brand name
retailer name
= all of the above
}"
"[MULTIPLE-SSELECT] Attitudes are
{
neutral
innate
transient
= enduring
}"
"[MULTIPLE-SSELECT] These people put less emphasis on social hierarchy.
{
Asians
Latin Americans
=Americans
Europeans
}"
"[MULTIPLE-SSELECT] These people are probably least group oriented.
{
Japanese
Hispanic
African
= American
}"
"[MULTIPLE-SSELECT] This kind of family is common in the United States.
{
=nuclear
consanguine
extended
horizontal
}"
"[MULTIPLE-SSELECT] These people are relatively weak in terms of family orientation.
{
Japanese
Hispanic
Chinese
= American
}"