"[MULTIPLE-SSELECT] Compared to the other Ps, price is more important than { product place promotion = none of the above }" "[MULTIPLE-SSELECT] This element of the marketing mix tends to be most adapted { product branding = price }" "[MULTIPLE-SSELECT] Of the Ps, the one that receives the least attention, domestically and internationally, is { product place promotion = price }" "[MULTIPLE-SSELECT] This cost-based pricing method, considered to be ethnocentric, uses { = all costs marginal costs transportation costs R&D costs }" "[MULTIPLE-SSELECT] The pricing method which considers these costs results in a high degree of centralization { = all costs marginal costs incremental costs }" "[MULTIPLE-SSELECT] This international pricing method takes into consideration some but not all product costs incurred at home { cost-plus full-cost = marginal cost comparative cost }" "[MULTIPLE-SSELECT] A seller should bill in a _____ currency { = strong moderate weak }" "[MULTIPLE-SSELECT] This concept describes a type of market inertia that states that the relationship between variables depends on past history { homogeneity heterogeneity = hysteresis standardization }" "[MULTIPLE-SSELECT] Alternatives to a price change do not include { financing/credit terms discounts bundling = bait and switch tactic }" "[MULTIPLE-SSELECT] Zenith accused Japanese TV manufacturers of this kind of dumping which was used to drive out competition { sporadic persistent = predatory reverse }" "[MULTIPLE-SSELECT] This type of dumping occurs when a marketer sells its product at a loss so as to drive out competition { sporadic = predatory persistent reverse }" "[MULTIPLE-SSELECT] A marketer operating in a highly inflationary should be _____ in collecting accounts receivable { slow moderate casual = quick }" "[MULTIPLE-SSELECT] This kind of inventory valuation should be used in a highly inflationary environment { FIFO = LIFO FILO LILO }" "[MULTIPLE-SSELECT] This method of transfer pricing gives a buying subsidiary no incentive to hold down expenses or to maximize profits { = direct manufacturing costs direct manufacturing costs plus a predetermined markup market-based price arm's length price }" "[MULTIPLE-SSELECT] To minimize the income of a buying subsidiary in a high-tax country, this method of transfer pricing should be used { direct manufacturing costs direct manufacturing costs plus a predetermined markup market-based price = arm's length price }" "[MULTIPLE-SSELECT] To sell to their subsidiaries in countries with lower corporate tax rates than that in the United States, American firms should make their transfer prices { = low high moderate }" "[MULTIPLE-SSELECT] A parent firm should _____ its income in low tax countries { = maximize moderate minimize }" "[MULTIPLE-SSELECT] To determine an arm's length price, the United States requires a company to first use this method { = comparable uncontrolled sales resale price cost-plus method }" "[MULTIPLE-SSELECT] A US company with foreign subsidiaries can minimize its US taxes by { underpaying foreign subsidiaries for goods and services received = overpaying foreign subsidiaries for goods and services received overcharging foreign subsidiaries for goods and services rendered fairly charging foreign subsidiaries for goods and services rendered }"