"[MULTIPLE-SSELECT] This country does not allow advertising
{
China
Russia
India
= all of them permit advertising
}"
"[MULTIPLE-SSELECT] The relationship between advertising expenditures and a country's GDP is
{
= positive
negative
neutral
}"
"[MULTIPLE-SSELECT] The relationship between advertising expenditures and a country's economic development is
{
= positive
negative
neutral
unpredictable
}"
"[MULTIPLE-SSELECT] This country is highest in per capita advertising spending
{
= the United States
Japan
Germany
France
}"
"[MULTIPLE-SSELECT] In the United States, most TV commercials in terms of length are
{
seconds
seconds
= seconds
seconds
}"
"[MULTIPLE-SSELECT] TV spots shorter than seconds are an overwhelming majority in the following countries, except
{
= the United States
Japan
Spain
France
}"
"[MULTIPLE-SSELECT] Compared to the other countries, the number of newspaper in a large US city is
{
greater
= smaller
about the same
}"
"[MULTIPLE-SSELECT] In the United States, newspaper readership has been
{
= declining
increasing
steady
}"
"[MULTIPLE-SSELECT] This term is used to describe the total number of unduplicated individuals exposed to a particular media vehicle at least once during a specified time period
{
= reach
frequency
effectiveness
duplication
}"
"[MULTIPLE-SSELECT] This is an advertising medium
{
direct marketing
= direct mail
mail order
telephone
}"
"[MULTIPLE-SSELECT] This country is the most developed market as far as direct mail is concerned
{
Switzerland
Germany
the United Kingdom
= the United States
}"
"[MULTIPLE-SSELECT] This country is the leader user of direct mail
{
= the United States
Canada
Germany
Japan
}"
"[MULTIPLE-SSELECT] The United States lags behind other countries in terms of per-capita advertising expenditures for this advertising medium
{
newspaper
magazine
direct mail
= outdoor
}"
"[MULTIPLE-SSELECT] Inexpensive items (eg, pens, calendars) carrying the advertiser's name are
{
ordering methods
rural media
international media
= advertising specialties
}"
"[MULTIPLE-SSELECT] This criterion offers no empirical evidence to support the standardization school of thought
{
feasibility
cost savings
= consumer homogeneity
}"
"[MULTIPLE-SSELECT] Standardized advertising should not be used if this criterion is not satisfied
{
identification
selectivity
response
size
= all of the above must be satisfied
}"
"[MULTIPLE-SSELECT] This school of thought claims that, regardless of countries, people have a common denominator (ie, same need, common taste, et
{
= standardization
individualization
compromise
heterogeneity
}"
"[MULTIPLE-SSELECT] This component of the marketing mix is least likely to be standardized
{
branding
product
= advertising
}"
"[MULTIPLE-SSELECT] When marketing in a foreign country, a company should utilize standardized international advertising if the country in question has
{
unique demographics
unique responses
selective advertising media
= a small population
}"
"[MULTIPLE-SSELECT] This advertising strategy aims to maximize both the efficiency and effectiveness of an advertising campaign
{
standardization
localization
= global advertising
}"
"[MULTIPLE-SSELECT] A global ad should not be
{
adaptation ready
visual
both global and local
= verbal
}"
"[MULTIPLE-SSELECT] A global ad should be
{
= more visual than verbal
more verbal than visual
equally verbal and visual
}"