"[MULTIPLE-SSELECT] "Noise" does not affect this stage of the communication process
{
sender
encoding
decoding
receiver
= all of them can be affected
}"
"[MULTIPLE-SSELECT] The promotion mix does not include
{
advertising
personal selling
= pricing
publicity
sales promotion
}"
"[MULTIPLE-SSELECT] Compared to advertising in terms of promotion dollars, personal selling has a _____ share
{
= larger
same
lower
}"
"[MULTIPLE-SSELECT] Compared to advertising, personal selling
{
has more noise
is a one-way communication process
is less flexible
= is more persuasive
}"
"[MULTIPLE-SSELECT] This factor enhances sales performance
{
= interesting work
role conflict
role ambiguity
}"
"[MULTIPLE-SSELECT] This is not an advantage of using foreign-born native personnel in their own country
{
political situation
local image
competitive pay scale
= natives' multinational perspective
}"
"[MULTIPLE-SSELECT] Publicity differs from advertising in this aspect
{
nonpersonal presentation
sponsorship
use of media
= payment to media
}"
"[MULTIPLE-SSELECT] This component of the promotion mix is temporary in nature
{
advertising
personal selling
publicity
= sales promotion
}"
"[MULTIPLE-SSELECT] Sales promotion is used to stimulate
{
consumer demand
middlemen's support
= both
}"
"[MULTIPLE-SSELECT] Sales promotion does not work well with products which
{
are highly competitive
= are of high-unit value
are standardized
have high turnover
}"
"[MULTIPLE-SSELECT] This is an international customs document that facilitates the temporary duty-free importation of product samples
{
commercial visa
trade show document
= carnet
}"
"[MULTIPLE-SSELECT] This document acts as 'the merchandise passport' for products intended for trade shows and fairs by allowing the products to be imported duty-free on a temporary basis
{
export license
= carnet
single administrative document
}"
"[MULTIPLE-SSELECT] A carnet is
{
= an international customs document
a price discount
a publicity strategy
an advertising medium
}"