"[MULTIPLE-SSELECT] Which of the following cannot be used as a trademark? { a word a name a symbol a device = all of them can be used as a trademark }" "[MULTIPLE-SSELECT] The WTO does not allow this sign to function as a trademark { personal names letters numerals combinations of colors = all of the above are capable of constituting a trademark }" "[MULTIPLE-SSELECT] This marketing component is most likely to be standardized { = brand advertising price distribution }" "[MULTIPLE-SSELECT] Which of the following is not a brand's function? { creating identification guaranteeing quality level helping with promotion = lowering production cost }" "[MULTIPLE-SSELECT] This item offers "added value" { commodity = product unbranded good }" "[MULTIPLE-SSELECT] Which of the following is an advantage of a brandless product? { product differentiation repeat sales = quality flexibility premium pricing }" "[MULTIPLE-SSELECT] Compared to a brandless product, a branded product has this advantage { production cost legal cost = product differentiation quantity flexibility }" "[MULTIPLE-SSELECT] Compared to a manufacturer's brand, a private brand has this advantage (from manufacturer's perspectiv { control of product features better price = promotional expenses bargaining power }" "[MULTIPLE-SSELECT] Compared to a private brand, a manufacturer's brand has this advantage (from manufacturer's perspectiv { = brand loyalty gaining dealers' acceptance promotional expenditures market share }" "[MULTIPLE-SSELECT] This company does not offer private branding { Michelin Heinz Mitsubishi = all of them offer private brands }" "[MULTIPLE-SSELECT] A private brand makes it possible for a retailer to offer a product at { higher price and higher margin = lower price and higher margin lower price and lower margin higher price and lower margin }" "[MULTIPLE-SSELECT] This party has more bargaining power { = least dependent person least independent person less dependent person equally dependent person }" "[MULTIPLE-SSELECT] Compared to a single brand in a single market, multiple brands in a single market are inferior in terms of { = economies of scale market segmentation retail shelf space trading up/down }" "[MULTIPLE-SSELECT] Compared to multiple brands in a single market, a single brand in a single market is inferior in terms of { marketing impact overall advertising costs = retail shelf space economies of scale }" "[MULTIPLE-SSELECT] Compared to local brands, a worldwide brand has this advantage { pronunciation = marketing impact connotations quality variations }" "[MULTIPLE-SSELECT] Compared to a worldwide brand, local brands have this advantage { marketing impact = brand taxation travelers' brand recognition advertising costs }" "[MULTIPLE-SSELECT] This branding strategy assumes that the market is heterogeneous { no brand single brand in single market worldwide brand = local brands }" "[MULTIPLE-SSELECT] This international arrangement establishes reciprocity which allows a foreign trademark owner to obtain the same protection in other convention member countries as in the owner's home country { = Paris Convention Madrid Arrangement Trademark Registration Treaty Arrangement of Nice }" "[MULTIPLE-SSELECT] This international arrangement allows nationals of the participating countries, with prior home registration, to have simultaneous trademark filing among all member countries { Paris Convention = Madrid Arrangement Trademark Registration Treaty Arrangement of Nice }" "[MULTIPLE-SSELECT] This register provides federal protection to trademark owners { = Principal Register Universal Register Conditional Register Supplemental Register }" "[MULTIPLE-SSELECT] Based on the hierarchy of trademark registration eligibility, this type of trademark offers the lowest degree of legal protection { fanciful = descriptive arbitrary suggestive }" "[MULTIPLE-SSELECT] Based on the hierarchy of trademark registration eligibility, the highly protectable is { = fanciful descriptive arbitrary suggestive }" "[MULTIPLE-SSELECT] This mark has no legal protection { fanciful descriptive arbitrary suggestive = generic }" "[MULTIPLE-SSELECT] Which of the following can be renewed indefinitely? { patent = trademark copyright all of the above }" "[MULTIPLE-SSELECT] The US government can seize articles which { are colorable imitations = bear counterfeit trademark are gray market goods }" "[MULTIPLE-SSELECT] The most important packaging criterion is { promotional = functional attractive versatile }"