"[MULTIPLE-SSELECT] The stages of new product development do not include
{
business analysis
product development
test marketing
= global positioning
commercialization
}"
"[MULTIPLE-SSELECT] The most important reason behind the utilization of market segmentation is
{
= market heterogeneity
positioning
test marketing
product life cycle
}"
"[MULTIPLE-SSELECT] In the case of horizontal homogeneity, consumers are
{
homogeneous within the same country
= homogeneous across countries
homogeneous within and across countries
}"
"[MULTIPLE-SSELECT] Wool coats are not needed in a tropical area because of this product factor
{
= relative advantage
compatibility
observation
complexity
}"
"[MULTIPLE-SSELECT] This product characteristic explains why carpet or vacuum cleaners are not needed in countries which people like to sweep and mop the floor daily
{
relative advantage
= compatibility
observation
complexity
}"
"[MULTIPLE-SSELECT] This product characteristic is negatively related to product adoption
{
observation
divisibility
trialability
= price
}"
"[MULTIPLE-SSELECT] According to the international product life cycle theory, a country that developed an innovation will eventually become
{
= a net importer
a net exporter
an absolute exporter
a relative producer
a monopolist
}"
"[MULTIPLE-SSELECT] Innovations are most likely to be first introduced in
{
least developed countries
less developed countries
growing economies
= highly developed countries
}"
"[MULTIPLE-SSELECT] The innovating firm's sales and export volumes are kept stable in this stage of IPLC
{
overseas innovation
= maturity
worldwide imitation
reversal
}"
"[MULTIPLE-SSELECT] Product standardization and comparative disadvantage are the characteristics of this stage of the international product life cycle theory
{
overseas innovation
maturity
= worldwide imitation
reversal
}"
"[MULTIPLE-SSELECT] This product is least likely to conform to the phenomenon described in IPLC
{
typewriters
semiconductors
= dishwashing machines
leather goods
}"
"[MULTIPLE-SSELECT] This is the reason why US marketers assume that products designed for Americans are superior and should be preferred by foreign consumers as well
{
= big-car syndrome
left-hand-drive syndrome
imperial system
geocentricity
}"
"[MULTIPLE-SSELECT] This kind of product is most likely to require adaptation for overseas markets
{
musical recordings
films
= automobiles
watches
}"
"[MULTIPLE-SSELECT] The most important factor which makes product modification mandatory is
{
= country's regulations
electrical current standards
measurement standards
product standards
}"
"[MULTIPLE-SSELECT] Almost all countries, except the United States, use this measurement system
{
British
imperial
= metric
English
}"
"[MULTIPLE-SSELECT] Which of the following describes the reluctance of the United States to adopt the metric system?
{
big-car syndrome
left-hand-drive syndrome
= imperial syndrome
inferiority complex
}"
"[MULTIPLE-SSELECT] US television sets cannot be sold in other countries because of
{
historical preference
measurement standards
= product systems
local use conditions
}"
"[MULTIPLE-SSELECT] This sector accounts for most of the US employment
{
agriculture/farming
manufacturing
= service
high technology
}"
"[MULTIPLE-SSELECT] The world's largest exporter of services is
{
= the United States
Canada
Belgium
Japan
}"