Cases
Case 4.1: How to Win Friends and Influence People
Points to Consider
Toyota has made a pledge to produce in North America at least two-thirds of the vehicles that it sells in the region. Building vehicles in the USA is viewed as a form of political insurance. These manufacturing jobs across many states allow the company to build a network of friendly politicians. Still the company's top executives wonder whether Toyota may have built too many US factories for the sake of political support. Evaluate Toyota's political and business activities in the USA. What are the activities and strategies that have been effective for Toyota? Is there anything that Toyota needs to do or that it should have done differently?