Cases
Case 10.1: McDonaldization
Points to Consider
Some managers of McDonald's, buoyed by the success in Asia and Moscow, want to ‘McDonaldize’ the world. Discuss the implications of this statement. Should McDonald's try to standardize its product mix? What phpects of McDonald's are universal and thus can be exported to other countries? Should the company introduce in the United States the products that are successful in Europe and Asia?