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Title: Emarketing Excellence: Planning and Optimizing your Digital Marketing, 4th Edition
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<h2 class="paddingtop0">Welcome!</h2>

<p>Welcome to the companion website for the  fourth edition of the best-selling <em>Emarketing  Excellence: planning and optimizing your digital marketing </em>by Dave Chaffey  and PR Smith.<br />
Here you will find all you need to  accompany the book and to develop your knowledge and understanding of this  exciting and popular subject area. </p>
<ul>
  <li>PR Smith has also <strong>exclusively</strong> filmed his own videos,  providing his insights specifically for this website. </li>
  <li>There is a wealth of videos and  extras to further convey good emarketing practices and examples.</li>
  <li>All the tables and figures from  the book are available in PowerPoint slides, and further examples are available  in the image gallery. </li>
  <li>The questbank for lecturers and  flashcards for students allow for testing on the subject. </li>
  <li>The links to blogs and websites  will offer inspiration and  examples  of good emarketing at work. </li>
</ul>
<p>Chaffey and Smith are digital marketing  gurus, and their background and passion for the subject mean that these extra  resources will ensure success in this flourishing, evolving and influential subject  area.</p>

<h3>What's New in <em>Emarketing  Excellence</em></h3>

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<li><a href="http://www.routledge.com/textbooks/9780415533379/images/gallery/The-SOSTAC-Planning-System.jpg" title="The SOSTAC Planning System: The SOSTAC® framework for digital marketing planning originally created by PR Smith and here applied to digital marketing by Paul and Dave Chaffey"><img src="http://www.routledge.com/textbooks/9780415533379/images/gallery/small/The-SOSTAC-Planning-System.jpg" class="thumbnail" /></a></li>
<li><a href="http://www.routledge.com/textbooks/9780415533379/images/gallery/The-Content-Marketing-Matrix.jpg" title="The Content Marketing Matrix: Our new content marketing matrix mini-infographic is to help create ideas for shareable content."><img src="http://www.routledge.com/textbooks/9780415533379/images/gallery/small/The-Content-Marketing-Matrix.jpg" class="thumbnail" /></a></li>
<li><a href="http://www.routledge.com/textbooks/9780415533379/images/gallery/Social-Media-Marketing-Radar.jpg" title="Social Media Marketing Radar: We created our social media marketing radar to inform thinking and discussion regarding which sites warrant or deserve most attention in different categories – to avoid instantly resorting to Facebook or LinkedIn as some form of magic social media panacea. The radar focuses attention and resources on the sites appearing towards its centre, as these sites are generally agreed on as the most important."><img src="http://www.routledge.com/textbooks/9780415533379/images/gallery/small/Social-Media-Marketing-Radar.jpg" class="thumbnail" /></a></li>
<li><a href="http://www.routledge.com/textbooks/9780415533379/images/gallery/Marketing-Growth-Wheel.jpg" title="Marketing Growth Wheel: Our new Growth Wheel infographic, developed in collaboration with First 10 Digital, aims to provide a visual way to think about your marketing planning focused on creating commercial growth by integrating digital channels."><img src="http://www.routledge.com/textbooks/9780415533379/images/gallery/small/Marketing-Growth-Wheel.jpg" class="thumbnail" /></a></li>
<li><a href="http://www.routledge.com/textbooks/9780415533379/images/gallery/Inbound-Marketing-Funnel.jpg" title="Inbound Marketing Funnel: The Inbound marketing funnel. Spurred by the feedback and popularity of our inbound and content marketing blueprint, we wanted to share our ideas on using content with specific stages of the buyer process in mind and decided another infographic might help to illustrate this. It's structured around our RACE planning framework for reaching and engaging customers online."><img src="http://www.routledge.com/textbooks/9780415533379/images/gallery/small/Inbound-Marketing-Funnel.jpg" class="thumbnail" /></a></li>
<li><a href="http://www.routledge.com/textbooks/9780415533379/images/gallery/Inbound-Marketing.jpg" title="Inbound Marketing: The content marketing process. An infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we're broadly referring to the same thing; at least that's how we see it."><img src="http://www.routledge.com/textbooks/9780415533379/images/gallery/small/Inbound-Marketing.jpg" class="thumbnail" /></a></li>
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			<h2>
				Useful Websites</h2>  <p>In this section you will find an abundance  of websites and blogs that Chaffey and Smith have highlighted as must-reads to  help any marketer with their digital marketing. All the websites are  hyperlinked and broken down by relevance from must-read blogs and forums to  articles, case studies and best practices to e-marketing tools and site design  to statistics, data, reports and research. </p>
                <p>Click on the tabs below to view the links for each topic.</p>

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<ul class="noliststyle jtabs"> 
<li><a href="#section1">Articles, Case studies and Best Practice</a></li>
<li><a href="#section2">Emarketing Tools </a></li>
<li><a href="#section3">Must-read blogs and Forums</a></li>
<li><a href="#section4">Site design</a></li>
<li><a href="#section5">Statistics, Data, Reports and Research</a></li>
</ul> 
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<div class="pane" id="section1"> <h3>Articles, Case studies and Best Practice</h3> <p><strong>ClickZ:</strong>  <a href="http://www.clickz.com">www.clickz.com</a></p>
  <p>Articles and statistics on a wide range of  e-marketing tactics.</p>
  <p><strong>E-consultancy</strong>:  <a href="http://www.econsultancy.com">www.econsultancy.com</a> </p>
  <p>Detailed insights and events about  e-marketing best practice.</p>
  <p><strong>Marketing  Sherpa:</strong>  <a href="http://www.marketingsherpa.com">www.marketingsherpa.com</a></p>
  <p>Case studies and news about e-marketing. </p>
  <p><strong>New  Media Age:</strong> <a href="http://www.nma.co.uk">www.nma.co.uk</a>   </p>
  <p>A UK digital marketing trade weekly.</p>
  <p><strong>New Media  Knowledge:</strong> <a href="http://www.nmk.co.uk">www.nmk.co.uk</a></p>
  <p>Articles and events about new media  developments.</p>
  <p><strong>Revolution  magazine:</strong> <a href="http://www.revolutionmagazine.com">www.revolutionmagazine.com</a></p>
  <p>Keep up to date on e-marketing best  practice for the range of new media with the UK trade monthly for digital  marketing.</p>
  <p><strong>Introduction  to the Marketing Mix: </strong><a href="http://businesscasestudies.co.uk/business-theory/marketing/marketing-mix-price-place-promotion-product.html">http://businesscasestudies.co.uk/business-theory/marketing/marketing-mix-price-place-promotion-product.html</a></p>
  <p>The Times 100 – a student and teacher  business studies resource centre that has a basic introduction to the marketing  mix and case studies of it in practice.</p>
  <p><strong>Smart  Insights Marketing Mix Advice:</strong> <a href="http://bit.ly/smartmix">http://bit.ly/smartmix</a></p>
  <p>A collection of articles applying the  marketing mix to e-commerce, content and social media marketing.<strong>&nbsp;</strong></p>
  <p><strong>Personality Not Included: </strong><a href="http://www.personalitynotincluded.com">http://www.personalitynotincluded.com</a></p>
  <p>Site supporting the book by  Rohit Bhargava showing examples of how  brands are transforming their personality to support social media engagement. </p>
  <p><strong>A  List Apart:</strong>  <a href="http://www.alistapart.com">www.alistapart.com</a></p>
  <p>Explores the design, development, and  meaning of web content, with a special   focus on web standards and best practices.</p>
  <p><strong>Boxes  and Arrows:</strong>  <a href="http://www.boxesandarrows.com">www.boxesandarrows.com</a></p>
  <p>A  collection of best practice articles and discussions about Information  Architecture.</p>
  <p><strong>iMedia  Connection: </strong><a href="http://www.imediaconnection.com">www.imediaconnection.com</a></p>
  <p>State-of-the-art articles and guidance on  interactive advertising techniques.</p>
  <p><strong>Bizrate:</strong> <a href="http://www.bizrate.com">www.bizrate.com</a></p>
  <p>An example of an online shopping comparison  site.</p>
  <p><strong>Email  Marketing Best Practice:</strong> <a href="http://www.smartinsights.com/email-marketing">www.smartinsights.com/email-marketing</a></p>
  <p>Advice on best practice.</p>
  <p><strong>Database Marketing Institute:</strong> <a href="http://www.dbmarketing.com">www.dbmarketing.com</a> </p>
  <p>Great  practical guidelines and presentations on traditional database marketing and  online marketing using email and web personalization.</p>
  <p><strong>Email  Marketing Best Practice:</strong> <a href="http://www.smartinsights.com/email-marketing">www.smartinsights.com/email-marketing</a></p>
  <p>Advice on best practice.</p>
  <p><strong>DMA  Email Blog:</strong> <a href="http://www.dmaemailblog.com/">www.dmaemailblog.com</a></p>
  <p>UK advice from the email marketing  association. </p>
  <p><strong>Email  Experience Council:</strong> <a href="http://www.emailexperience.org">www.emailexperience.org</a></p>
  <p>A US organization with compilations of  practical tips on email marketing.</p>
  <p><strong>Peppers and Rogers One to One Marketing: </strong><a href="http://www.1to1.com">www.1to1.com</a></p>
  <p>Contains  interesting articles, case studies and supplier guides.</p>
  <p><strong>E-Loyalty:</strong> <a href="http://www.e-loyalty.com/" target="_blank">www.e-loyalty.com</a> </p>
  <p>An introduction to achieving  online loyalty by Ellen Reid-Smith.</p>
  <p><strong>MyCustomer.com</strong>: <a href="http://www.mycustomer.com">www.mycustomer.com</a></p>
  <p>Portal focusing on traditional and online CRM.</p>
  <p><strong>Marketing  Experiments</strong>: <a href="http://www.marketingexperiments.com">www.marketingexperiments.com</a></p>
  <p>Gives examples and explains best practice  for optimizing digital marketing.</p>
  <p><strong>Harvard  Business Review</strong>: <a href="http://www.hbr.org">www.hbr.org</a></p>
  <p><em>Harvard Business Review</em> strategy advice.</p>
  <p><strong>Smart Insights:</strong> <a href="http://bit.ly/smartstrategy">http://bit.ly/smartstrategy</a></p>
  <p>Articles about the need for and methods of e-planning.</p>
  <p><strong>McKinsey  Quarterly:</strong> <a href="http://www.mckinseyquarterly.com">www.mckinseyquarterly.com</a></p>
  <p>Business strategy.  </p>
  <p><strong>New Media Age:</strong> <a href="http://www.nma.co.uk">www.nma.co.uk</a></p>
  <p>A UK digital marketing trade weekly which has  interviews with practitioners discussing their strategic approach to digital  marketing.  </p>
  <p><strong>The Next  Web:</strong> <a href="http://www.thenextweb.com">www.thenextweb.com</a> </p>
  <p>Digital technology developments.</p>
  <p><strong>CIM  10 Minute Guide to the Marketing Mix:</strong> <a href="http://www.cim.co.uk/filestore/resources/10minguides/marketingmix.pdf">http://www.cim.co.uk/filestore/resources/10minguides/marketingmix.pdf</a></p>
  <p>A fairly detailed introduction to the marketing  mix, with further links.</p>
  <p><strong>New  Media Age Awards:</strong> <a href="http://www.nmaawards.co.uk">www.nmaawards.co.uk</a></p>
  <p>Has awards in innovation across different  business sectors.</p>
</div> 
<div class="pane" id="section2"> <h3>Emarketing Tools </h3>
  <p><strong>Doubleclick Adplanner:</strong> <a href="http://www.google.com/adplanner">www.google.com/adplanner</a></p>
  <p>Use this to find sites related to your  sites, competitor sites and relevant media sites. Review the most popular sites  within different interest categories.  </p>
  <p><strong>AM Navigator:</strong> <a href="http://www.amnavigator.com/blog">www.amnavigator.com/blog</a></p>
  <p>Advice on managing affiliate programmes from Geno Prussakov.</p>
  <p><strong>Smart Insights Online Revenue Model Spreadsheets: </strong><a href="http://www.smartinsights.com">www.smartinsights.com</a> </p>
  <p>Excel  spreadsheets for modelling visitors’ volumes and campaign response. <strong></strong></p>
  <p><strong>Google Webmaster Tools: </strong><a href="www.google.com/webmasters">www.google.com/webmasters</a> </p>
  <p>Provides a useful set of tools for sites  verified by their owners, including index  inclusion,  linking and ranking for different phrases in  different locations.</p>
  <p><strong>Search Engine Watch:</strong> <a href="http://www.searchenginewatch.com">www.searchenginewatch.com</a> </p>
  <p>This is the premier source for keeping up to date  on the significance of different search   engines and   the  techniques they use. </p>
  <p><strong>Email Marketing Tools</strong>: <a href="http://bit.ly/smartesps">http://bit.ly/smartesps</a> </p>
  <p>A  compilation of tools for managing email broadcast and deliverability.</p>
  <p><strong>Digital Marketing Sources:</strong> <a href="http://bit.ly/smartsources">http://bit.ly/smartsources</a> </p>
  <p>The  leading sources of digital marketing sources and a custom search engine to  search them compiled by Dave Chaffey on Smart Insights.</p>
  <p><strong>Dave Chaffey Digital Marketing Strategy:</strong> <a href="http://www.davechaffey.com/guides">www.davechaffey.com/guides</a> </p>
  <p>A summary  of strategy and tools available for the full range of digital marketing  channels. </p></div>
<div class="pane" id="section3"> <h3>Must-read blogs and Forums</h3> <p><strong>PR Smith&rsquo;s blog:</strong> <a href="www.prsmith.org%20">www.prsmith.org</a>  </p>
  <p>Insights on the development of SOSTAC® plus  videos from the marketing experts.<strong></strong></p>
  <p><strong>Dave Chaffey&rsquo;s blog: </strong><a href="http://blog.davechaffey.com/">http://blog.davechaffey.com/</a></p>
  <p><strong>Smart Insights</strong>: <a href="http://www.smartinsights.com">www.smartinsights.com</a> </p>
  <p>Updates on digital marketing  methods on site edited by Dave Chaffey. </p>
  <p><strong>Chris Anderson&rsquo;s Long Tail blog:</strong>  <a href="www.thelongtail.com%20">www.thelongtail.com</a>  </p>
  <p>In-depth  blog by the author of the long tail, which relates to the Product element of  the marketing mix.</p>
  <p><strong>PaidContent:</strong>  <a href="www.paidcontent.org%20">www.paidcontent.org</a> </p>
  <p>Discusses  the  economics and  revenue models for online publishing.</p>
  <p><strong>Connected Marketing: </strong><a href="www.connectedmarketing.com%20">www.connectedmarketing.com</a> </p>
  <p>Edited by  Justin Kirby.Blog and community supporting the book about approaches to viral  marketing and achieving advocacy online.</p>
  <p><strong>Hitwise blog:</strong>  <a href="http://www.experian.com/blogs/hitwise/%20">http://www.experian.com/blogs/hitwise/</a>  </p>
  <p>Sample  reports from Hitwise on consumer search behaviour and the importance of  different online intermediaries.</p>
  <p><strong>Net Promoter Score Blog:</strong> <a href="http://netpromoter.typepad.com/fred_reichheld/%20">http://netpromoter.typepad.com/fred_reichheld/</a> </p>
  <p>Blog on  achieving advocacy by Fred Reicheld and other specialists in the field, such as  Dr Paul Marsden.</p>
  <p><strong>Rough Type:</strong>  <a href="www.roughtype.com%20">www.roughtype.com</a>  </p>
  <p>Nicholas  Carr&rsquo;s blog on how technology is disrupting business models. Carr was formerly Editor  of the <em>Harvard Business Review</em>.</p>
  <p><strong>Wikinomics.com:</strong> <a href="www.wikinomics.com%20">www.wikinomics.com</a></p>
  <p>    The blog  for the <em>Wikinomics</em> book by Don  Tapscott and Anthony Williams.  </p>
  <p><strong>Chris Brogan</strong>: <a href="http://www.chrisbrogan.com">www.chrisbrogan.com</a></p>
  <p>Foremost commentator on the development of social media marketing and  its application in business  </p>
  <p><strong>Dan Zarella:  </strong><a href="http://www.danzarella.com">www.danzarella.com</a> <strong> </strong></p>
  <p>Dan summarizes experiments on what engages  audiences through the main social networks.<strong>&nbsp;</strong></p>
<p><strong>Brian Solis: </strong><a href="http://www.briansolis.com">www.briansolis.com</a></p>
  <p>A foremost commentator on the development  of social media marketing and its application in business.  </p>
  <p><strong>Digital Buzz Blog:  </strong><a href="http://www.digitalbuzzblog.com">www.digitalbuzzblog.com</a></p>
  <p>Daily inspiration with examples of social media campaigns on this video  blog.</p>
  <p><strong>Viral and  Buzz Marketing Network: </strong> <a href="http://www.vbma.net">www.vbma.net</a></p>
  <p>A European-oriented community of academics  and professionals for discussion of the applications of connected marketing.  </p>
  <p><strong>Word-of-Mouth  Marketing Association:</strong> <a href="http://www.womma.org">www.womma.org</a></p>
  <p>A US-oriented community of  word-of-mouth marketing specialists.<strong> </strong></p>
  <p><strong>Sitepoint:</strong> <a href="http://www.sitepoint.com">www.sitepoint.com</a></p>
  <p>Online publisher with a range of blog articles  in all web design categories.<strong></strong></p>
  <p><strong>Zeldman.com:</strong>  <a href="www.zeldman.com%20">www.zeldman.com</a></p>
  <p>The blog of  web standards advocate Jeffrey Zeldman.  </p>
  <p><strong>A4UForum:</strong><strong> </strong><a href="http://www.a4uforum.co.uk">www.a4uforum.co.uk  </a></p>
  <p>Used by affiliates  to discuss approaches and compare programmes.  </p>
  <p><strong>Search Engine  Land</strong>: <a href="www.searchengineland.com%20">www.searchengineland.com</a></p>
  <p>Blog by Danny Sullivan, the leading commentator on the search engine industry, containing updates on all major, and many minor, developments.  </p>
  <p><strong>O&rsquo;Reilly Radar</strong> : <a href="http://radar.oreilly.com">http://radar.oreilly.com</a></p>
  <p>Commentary on the development of Web  2.0  technologies from publishers  O&rsquo;Reilly, whose founder Tim O&rsquo;Reilly coined the term Web 2.0.</p>
  <p><strong>CustomerThink:</strong>  <a href="http://www.customerthink.com">www.customerthink.com</a> </p>
  <p>Forum,  plus blog advice. </p>
  <p><strong>JimNovo.com: </strong> <a href="http://www.jimnovo.com">www.jimnovo.com</a> </p>
  <p>A  specialist on online CRM, Jim&rsquo;s site has many practical insights about analysing  and following up according to online purchase behaviour, including the  excellent &lsquo;Drilling Down&rsquo; guide.  </p>
  <p><strong>Net Promoter Score Blog :</strong> <a href="http://netpromoter.typepad.com/fred_reichheld">http://netpromoter.typepad.com/fred_reichheld</a></p>
  <p>Blog on achieving advocacy by Fred Reicheld and other specialists  in achieving advocacy, such as Dr Paul Marsden.  </p>
  <p><strong>Optimize and Prophesize: </strong><a href="http://www.optimizeandprophesize.com">www.optimizeandprophesize.com</a> </p>
  <p>A blog  focusing on practical optimization approaches for paid search and landing  pages.</p>
  <p><strong>Avinash Kaushik&rsquo;s: </strong><a href="http://www.kaushik.net/">www.kaushik.net</a></p>
  <p>As Digital Marketing evangelist at Google, Avinash is an expert in web analytics, and his popular blog shows  how web analytics should be used to control and improve return on e-marketing  investments. </p>
  <p><strong>Convince and Convert</strong>: <a href="http://www.convinceandconvert.com">www.convinceandconvert.com</a></p>
  <p>Analysis of social media marketing  concepts by US commentator Jay Baer. </p>
</div> 
<div class="pane" id="section4"> <h3>Site Design</h3> <p><strong>Disability  and Discrimination Act:</strong> <a href="www.disability.gov.uk/dda">www.disability.gov.uk/dda</a></p>
  <p>Code of practice including reference to websites.  </p>
  <p><strong>Jakob  Nielsen’s UseIt:</strong> <a href="http://www.useit.com">www.useit.com</a></p>
  <p>Despite the antiquated design, the detailed  guidelines (alertboxes) and summaries of research into the usability of web  media are still referenced widely.</p>
  <p><strong>User  Interface Engineering</strong>: <a href="http://www.uie.com">www.uie.com</a><strong> </strong></p>
  <p>Articles on usability that often provide a  counterpoint to those of Nielsen.</p>
  <p><strong>Royal  National Institute for the Blind:</strong>  <a href="www.rnib.org.uk/accessibility%20">www.rnib.org.uk/accessibility</a> </p>
  <p>Web accessibility guidelines.</p>
  <p><strong>Step  Two:</strong> <a href="http://www.steptwo.com.au">www.steptwo.com.au</a></p>
  <p>This design company has introductory  outlines and more detailed articles on information architecture and other  aspects of usability.</p>
  <p><strong>Usability  Net:</strong> <a href="http://www.usabilitynet.org">www.usabilitynet.org</a></p>
  <p>A portal about usability with good links to  other sites, and an introduction to usability terms and concepts.</p>
  <p><strong>Usability  News:</strong>  <a href="http://www.usabilitynews.com">www.usabilitynews.com</a></p>
  <p>A compilation of articles from different  sources, plus jobs and events.</p>
  <p><strong>Webby  Awards:</strong>  <a href="http://www.webbyawards.com">www.webbyawards.com</a></p>
  <p>The  Oscars for the web – international.</p>
  <p><strong>Web  Standards Project (WASP):</strong>  <a href="www.webstandards.org">www.webstandards.org</a></p>
  <p>A consortium that promotes web standards.</p>
  <p><strong>Worldwide  Web Consortium: </strong><a href="www.w3.org/WAI%20">www.w3.org/WAI</a> </p>
  <p>Web accessibility guidelines .</p>
</div>
<div class="pane" id="section5"> <h3>Statistics, Data, Reports and Research</h3> <p><strong>E-marketer:</strong> <a href="www.emarketer.com%20%20">www.emarketer.com </a> </p>
  <p>A compilation of research reports showing  trends in Internet adoption and usage.</p>
  <p><strong>International  Telecommunications Union (ITU):</strong>  <a href="http://www.itu.int/ti/industryoverview/index.html">www.itu.int/ti/industryoverview/index.html</a></p>
  <p>Choose internet indicators. This presents  data on Internet and  PC penetration in  over 200 countries.</p>
  <p><strong>Net  Imperative:</strong> <a href="http://www.netimperative.co.uk">www.netimperative.co.uk</a></p>
  <p>Updates and reports on the UK new media  landscape.</p>
  <p><strong>Emarketer:</strong> <a href="www.emarketer.com%20">www.emarketer.com</a> </p>
  <p>Digital market research studies and reports. </p>
  <p><strong>Forrester:</strong> <a href="www.forrester.com%20">www.forrester.com</a> </p>
  <p>Digital and technology market research  studies and reports (free content on blog). </p>
  <p><strong>Social Media Governance: </strong><a href="http://socialmediagovernance.com">http://socialmediagovernance.com</a><strong> </strong></p>
  <p>We recommend this database of social media  governance policies, where you can learn from approaches defined by others. </p>
  <p><strong>Mashable:</strong> <a href="http://www.mashable.com">www.mashable.com</a></p>
  <p>Site focusing on developments and  statistics related to social networks.  </p>
  <p><strong>The Interactive  Media in Retail:</strong>  <a href="http://www.imrg.org">www.imrg.org</a></p>
  <p>Trade body for e-retailers reporting on  growth and practice within UK and European e-commerce.</p>
  <p><strong>Ofcom: </strong><a href="http://stakeholders.ofcom.org.uk/">http://stakeholders.ofcom.org.uk</a> </p>
  <p>The Office of Communication has an annual  Communications Market report on the adoption of digital media including  telecommunications and the Internet (including broadband adoption), digital  television and wireless services. </p>
  <p><strong>Eurostat:</strong> <a href="http://epp.eurostat.ec.europa.eu">http://epp.eurostat.ec.europa.eu</a>  </p>
  <p>European Commission Eurostat.</p>
  <p><strong>Market  Research Society:</strong> <a href="http://www.mrs.org.uk">www.mrs.org.uk</a></p>
  <p><strong>Research  News:</strong> <a href="http://www.research-live.com">www.research-live.com</a></p>
  <p><strong>UK Market  Information: </strong><a href="http://www.statistics.gov.uk">www.statistics.gov.uk</a>  </p>
  <p><strong>Internet  Advertising Bureau:</strong> US: <a href="www.iab.net%20">www.iab.net</a> UK:<strong> </strong><a href="www.iabuk.net">www.iabuk.net</a></p>
  <p>The widest range of studies about Internet advertising effectiveness. </p>
  <p><strong>European  Commission Information Society Statistics:</strong> <a href="http://ec.europa.eu/information_society/digital-agenda/index_en.html">http://ec.europa.eu/information_society/digital-agenda/index_en.html</a></p>
  <p>Reports evaluating e-business activity and  consumer adoption across the European Union.</p>
  <p><strong>Econsultancy: </strong> <a href="www.econsultancy.com%20%20">www.econsultancy.com </a> </p>
  <p>Research, best practice reports and supplier  directory for online marketing. </p>
  <p><strong>University-Sponsored  Research Projects on e-Business and e-Commerce:</strong></p>
  <p>Centre for Digital Business @  MIT <a href="http://ebusiness.mit.edu">http://ebusiness.mit.edu</a></p>
<p>Created by MIT Sloan School of Management.Contains summaries of over  50 research projects.  </p>
  <p><strong>IAB (Internet Advertising Bureau UK): </strong><a href="http://www.iabuk.net">www.iabuk.net</a></p>
  <p>Statistics  to support investment decisions on digital vs traditional advertising.</p>
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