Chapter 15 Student Resources

Flashcards

Key Terms

Social influence

efforts by individuals or by groups to change the attitudes and/or behaviour of other people.

Conformity

changes in attitudes or behaviour that occur in response to group pressure.

Normative influence

one of the factors leading individuals to conform; it is based on people’s desire to be liked and/or respected by others.

Informational influence

one of the factors leading individuals to conform; it is based on the perceived superior knowledge or judgement of others.

Compliance

a majority’s influence on a minority determined by the majority’s power and authority.

Conversion

a minority’s influence on a majority by persuading the majority of the correctness of its views.

Agentic state

feeling controlled by an authority figure and therefore lacking a sense of personal responsibility.

Groupthink

pressure to achieve agreement in groups in which dissent is suppressed; it can lead to disastrous decisions.

Social roles

the parts we play as members of social groups based on certain expectations about the behaviour that is appropriate.

Social norms

standards or rules of behaviour operating within a group.

Deindividuation

loss of a sense of personal identity; it can happen in a large group or crowd.