Welcome
Welcome to the companion website for the 6th edition of Sports Marketing: A Strategic Perspective, the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.
On this website you will find:
- downloadable lecture slides
- editable essay questions and suggested responses
- an instructors’ manual
- a bank of multiple choice and true-or-false questions for students.
