"[MULTIPLE-SSELECT] What constitutes a station´s salable inventory? { Airplay for certain selected records =Commercial slots or availabilities Promotional items such as t-shirts and bumper stickers Public service announcements }" "[MULTIPLE-SSELECT] What is the primary function of the traffic manager? { To collect money from delinquent accounts To provide reports on traffic conditions during morning drive =To prepare the daily program log To write, voice and produce commercial announcements }" "[MULTIPLE-SSELECT] Who is responsible for the specific scheduling of commercials? { The program director The sales manager =The traffic manager The business manager }" "[MULTIPLE-SSELECT] What are the traffic manager´s responsibilities regarding ads? { Ensuring that an ad order is logged as specified That a record of when each client´s spots are aired is maintained That copy and production tapes are in on time =All of the above }" "[MULTIPLE-SSELECT] What two departments primarily depend on the traffic manager? { Programing and Engineering Sales and Business Engineering and Sales =Programming and Sales }" "[MULTIPLE-SSELECT] What is the usual source for hiring traffic managers? { Usually recruited from broadcast training schools =Mostly trained in-house and are drawn from the administrative or clerical ranks Mostly promoted from sales Often recruited from the programming department }" "[MULTIPLE-SSELECT] How important are computers to traffic managers? { =Traffic managers must be computer knowledgeable Not very important; managing is mostly done on traditional office equipment Of no importance; traffic systems are managed at the corporate level Only of importance to the sales department }" "[MULTIPLE-SSELECT] How has consolidation of radio ownership affected individual traffic and billing departments? { =The individual traffic departments at stations in the cluster are no longer necessary and are typically centralized Traffic is managed at corporate headquarters for all station clusters Traffic continues to be managed locally by each individual station in the cluster The need to manage traffic and generate daily program logs has been made unnecessary by computers }" "[MULTIPLE-SSELECT] What is the procedure for sending invoices to clients? { Clients are always billed in advance before their spots can run ey are delivered to the client by the account executive It is left to the client to voluntarily pay without being billed =It is the job of the billing department to send an invoice to the client }" "[MULTIPLE-SSELECT] How has the FCC elimination of requirements for program logs affected the way stations design logs? { Most stations still use the traditional formal log design Most stations now design logs that only show commercials Program logs are only used to schedule music playlists =Program logs are now designed to inform programming personnel of what is scheduled for broadcast }" "[OPEN] What constitutes a station´s salable inventory? {}" "[OPEN] What is the primary function of the traffic manager? {}" "[OPEN] Who is responsible for the specific scheduling of commercials? {}" "[OPEN] What are the traffic manager´s responsibilities regarding ads? {}" "[OPEN] What departments primarily depend on the traffic manager for what functions? {}" "[OPEN] What is the usual source for hiring traffic managers? {}" "[OPEN] How are computers important to traffic managers? {}" "[OPEN] How has consolidation of radio ownership affected individual traffic and billing departments? {}" "[OPEN] What is the procedure for sending invoices to clients? {}" "[OPEN] The FCC eliminated program log requirements in the early 1980s; how has this affected the way stations design program logs? {}"