"[MULTIPLE-SSELECT] Which promotional stunt was fictionalized on the TV sitcom WKRP in Cincinnati? { The Valhalla gas credit card =Turkeys being dropped over a shopping center Hidden money in a local public library Overturned cars on a highway }" "[MULTIPLE-SSELECT] How do radio stations know that their promotions are working? { By increased listener complaints =By increased rating surveys By decreased commercial loads By increased competition from other media }" "[MULTIPLE-SSELECT] Due to greater competition, radio stations must promote themselves: { Only during quarterly rating periods Only during the daytime =Continually Only on special holidays }" "[MULTIPLE-SSELECT] Most successful radio promotions involve what kind of incentives? { =Large cash or merchandise prizes Participating in fundraising events Running an on-air auction to raise money Increasing commercial availabilities }" "[MULTIPLE-SSELECT] What is the preferred way for the promotion director to acquire prizes? { The station cannot give out “prizes”, which are forbidden by the FCC. By arranging to give out only cash prizes to winners =Through direct purchase and trades By soliciting donations from listeners }" "[MULTIPLE-SSELECT] Which form of radio promotion is the most prevalent? { Off air promotions such as advertising =On-air promotions using station call letters Sales promotions designed to increase the commercial load Running a lot of print ads }" "[MULTIPLE-SSELECT] To "bookend" call letters is to position them in what way? { Once in the middle of the break Voiced over a musical segue =At the beginning and end of a break Include them with all informational announcements }" "[MULTIPLE-SSELECT] Off air promotions are designed to do what? { Retain current listeners Give away money Provide entertainment =Reach people not tuned in }" "[MULTIPLE-SSELECT] To offset the cost of promotions, stations will do what? { =Collaborate with sponsors to share the costs Cut back on off-air promotions Do more on-air promos Do more on-air contests }" "[MULTIPLE-SSELECT] What is considered to be the ultimate goal of any promotion? { To improve area signal coverage by increasing the power_ To compete with other media such as newspapers To provide better coverage of news and information =To enhance listenership }" "[MULTIPLE-SSELECT] What is the preferred solution to planning the budget for a promotion? { To spend no money at all =To exchange available airtime for goods and services To spend as much money as possible To increase profits by selling chances to win }" "[MULTIPLE-SSELECT] What are the basic FCC policies governing promotions? { May not promote sponsored contests =May not operate lotteries, endanger contestants, or mislead listeners as to the nature of the prize. May not disclose the names of winners on the air May not award cash as prizes }" "[OPEN] How do radio stations know that their promotions are working? {}" "[OPEN] Due to greater competition, radio stations must promote themselves how often? {}" "[OPEN] Most successful radio promotions involve what kind of incentives? {}" "[OPEN] What is a practical way for the promotion director to acquire prizes? {}" "[OPEN] Which form of radio promotion is the most prevalent: on-air or off-air? {}" "[OPEN] To "bookend" call letters is to position them in what way? {}" "[OPEN] Off-air promotions are designed to do what? {}" "[OPEN] To offset the cost of promotions, stations will do what? {}" "[OPEN] What is considered to be the ultimate goal of any promotion? {}" "[OPEN] What is the preferred solution in planning the budget for a promotion? {}" "[OPEN] What are the basic FCC policies governing promotions? {}"