"[MULTIPLE-SSELECT] Radio research initially began in what decade?
{
1900s
=late 1920s
early 40s
early 30s
}"
"[MULTIPLE-SSELECT] The early survey company using in person interviews rather than telephones was:
{
Hooper
Cooperative analysis of Broadcasting
=Pulse
Arbitron
}"
"[MULTIPLE-SSELECT] In 1963, the Broadcast Rating Council was established to provide what kind of service?
{
=Monitor ratings companies
Take audience ratings
Sell ratings to ad agencies
Publish ratings in the media
}"
"[MULTIPLE-SSELECT] The current leader in providing radio ratings is:
{
Accuratings
Hooper
=Arbitron/Nielsen Radio
Birch/Scarborough
}"
"[MULTIPLE-SSELECT] The Metro Survey Area (MSA) is defined by Arbitron as the:
{
Surrounding suburbs only
=City, or urban center
Entire survey area
Areas of dominant influence
}"
"[MULTIPLE-SSELECT] Arbitron uses what method to determine ratings?
{
Direct telephone calls
A "black box" attached to your radio
=A diary
Personal interviews
}"
"[MULTIPLE-SSELECT] What kind of research results in an understanding and appreciation of the lifestyles, values, and behavior of those listeners sought by a station?
{
Quantum theory
=Qualitative analysis
Quantitative analysis
Quotidian analysis
}"
"[MULTIPLE-SSELECT] What is the newest approach to measuring listenership introduced by Arbitron?
{
Personal interviews
A computerized on-line diary
=PPM- a small mobile device
Telephone surveys
}"
"[MULTIPLE-SSELECT] What are some of the methods used for in-house surveys?
{
Tapping into cable systems
Monitoring radio receivers
=Telephone calls, face-to-face, and mail
Tallying request calls
}"
"[MULTIPLE-SSELECT] Arbitron successor Nielsen Audio has announced intentions to increase PPM sample sizes and focus on improving efforts to recruit what demographic groups?
{
Christians and Moslems
=African Americans and Hispanics
Asians
Native Americans
}"
"[MULTIPLE-SSELECT] The most important use of ratings is?
{
By disc jockeys to get raises
By account executives to increase their commissions
=By ad agency media buyers to place client´s advertising dollars
By clients to raise prices on products
}"
"[MULTIPLE-SSELECT] Cost Per Thousand (CPM) means:
{
The salesman´s commission percentage
=The cost of reaching 1000 people at a given station
Impressions as a percentage of the audience being measured
The cost of advertising per rating point.
}"
"[MULTIPLE-SSELECT] What is the driving force to increase radio research by broadcast groups with clusters of stations?
{
=The ever increasing fragmentation and niching of the listening audience
The tendency to fewer formats with wider audience appeal
The predominance of talk, news and sports formats
The unreliability of in-house research such as callouts
}"
"[OPEN] Radio research initially began in what decade?
{}"
"[OPEN] Which early survey company began the practice of using in-person interviews rather than telephone interviews?
{}"
"[OPEN] In 1963, the Broadcast Rating Council was established to provide what services?
{}"
"[OPEN] Which research company is the current leader in providing radio ratings?
{}"
"[OPEN] The Metro Survey Area (MSA) is defined by Arbitron as what geographical area?
{}"
"[OPEN] Arbitron uses what method to determine ratings?
{}"
"[OPEN] Which groups are most likely to be not accurately represented in ratings surveys?
{}"
"[OPEN] What does Cost Per Thousand (CPM) mean, and how is it used?
{}"
"[OPEN] What has been the effect of the trend toward downsizing and clustering on radio research?
{}"