"[MULTIPLE-SSELECT] What effect has radio consolidation had on consultants? <fb></fb>
{
	It has increased their business 
	It has had little or no effect 
	=Consultants are now working directly for the corporations 
	The field of radio consultancy has shrunk substantially 
	
}"
"[MULTIPLE-SSELECT] What kind of services do radio consultants currently provide to radio stations?<fb></fb>
{
	Setting up MIS computer systems for billing and collections
	=Improve or strengthen their standings in the ratings survey 
	Making technical improvements in broadcast equipment
	Developing marketing strategies for the sales department 
	
}"
"[MULTIPLE-SSELECT] Ideally, a consultant would have a successful background in what area of broadcasting<fb></fb>
{
	=Programming
	Technology
	Music 
	Management 
	
}"
"[MULTIPLE-SSELECT] What is the major objection to using consultants?<fb></fb>
{
	They charge too much
	They overemphasize the importance of sports
	They interfere with co-op advertising
	=The concern that local flavor is lost 
	
}"
"[MULTIPLE-SSELECT] Investments by stations in research have: <fb></fb>
{
	Increased significantly
	Stayed the same
	Been eliminated
	=Fallen off markedly 
	
}"
"[MULTIPLE-SSELECT] Statistically, stations using programming consultants more often than not:<fb></fb>
{
	=Experience improved ratings 
	Experience lower ratings 
	Saw no significant change in ratings 
	Stopped using ratings altogether
	
}"
"[MULTIPLE-SSELECT] The widespread use of automation equipment commencing in the 1960s sparked significant growth in what field of programming?<fb></fb>
{
	=Syndicated programming 
	Satellite transmissions 
	Internet webcasting
	Podcasting 
	
}"
"[MULTIPLE-SSELECT] Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing smaller stations: <fb></fb>
{
	Reach a broader audience
	=To achieve a metro station sound
	Present more news and public affairs
	To achieve a broader range of formats
	
}"
"[MULTIPLE-SSELECT] Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered radio formats, including: <fb></fb>
{
	Music 
	Format elements such as breaks and promos
	Customized IDs
	=All of the above
	
}"
"[MULTIPLE-SSELECT] What is the difference between a network and a syndicator?<fb></fb>
{
	The type of format
	Whether the participating stations are owned by a corporation 
	The type of technology involved
	=None- they are one and the same.
	
}"





"[OPEN] What effect has radio consolidation had on consultants?<fb></fb>
{}"
"[OPEN] What kind of services do radio consultants currently provide to radio stations?<fb></fb>
{}"
"[OPEN] Ideally, a consultant would have a successful background in what area of broadcasting?<fb></fb>
{}"
"[OPEN] What is the major objection to using consultants?<fb></fb>
{}"
"[OPEN] Have investments by stations in research increased or decreased? Why? <fb></fb>
{}"
"[OPEN] Statistically, stations using programming consultants more often than not showed larger or smaller audience ratings? <fb></fb>
{}"
"[OPEN] The widespread use of automation equipment commencing in the 1960s sparked significant growth in what field of programming?<fb></fb>
{}"
"[OPEN] Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing smaller stations to achieve what? <fb></fb>
{}"
"[OPEN] Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered radio formats, including what format elements?<fb></fb>
{}"
"[OPEN] What is the difference between a network and a syndicator?<fb></fb>
{}"