"[MULTIPLE-SSELECT] With nearly _____________ radio stations in the United States, radio is the most available source of entertainment, companionship, and information.
{
1500
=15000
150000
1500000
}"
"[MULTIPLE-SSELECT] Which of the following is NOT considered to be a listening source as an alternative to broadcast radio?
{
Pandora
iTunes
=VH-1
Sirius/XM
}"
"[MULTIPLE-SSELECT] The trade organization that represents radio and lobbies in Washington is:
{
AFTRA
ASCAP
NASCAR
=N.A.B.
}"
"[MULTIPLE-SSELECT] The ratings company that was bought by Nielson in 2013 and rebranded as "Nielson Audio" is still referred to by its old name,
{
=Arbitron
Hooper
Accurating
Pulse
}"
"[MULTIPLE-SSELECT] On noncommercial radio stations, what kind of announcements take the place of commercials?
{
Station promos
=Underwriting announcements
Public service Announcements
Fundraising announcements
}"
"[MULTIPLE-SSELECT] What is meant by the term "frag—out"?
{
The invention of Top 40 radio
A wider variety of formats
=Narrowcasting or niche-casting
Different music for each daypart
}"
"[MULTIPLE-SSELECT] According to legend, Todd Storz and Bill Steward laid the ground work for what popular format after observing what people played on the jukebox at a local tavern?
{
Middle of the Road
Progressive Rock
=Top 40
Beautiful Music
}"
"[MULTIPLE-SSELECT] Seventy percent of radio´s ad revenues come from what source?
{
National ad agencies
=Local spot sales
Listener donations
Tradeouts
}"
"[MULTIPLE-SSELECT] To counter the sharp reversal of fortunes, many broadcasters formed _____________agreements, whereby one radio station leases time and/or facilities from another area station.
{
Reciprocal trade agreements
=Local Marketing Agreements
Revenue Sharing agreements
Non-competetive Network Agreements
}"
"[MULTIPLE-SSELECT] What was the one of the effects of the Telecommunications Act of 1996?
{
More local independent radio stations
"Duopolies" were limited to just two in each market
=Reduction in the level of local programming
Limited the number of stations a corporation could own
}"
"[MULTIPLE-SSELECT] The largest and most successful radio group to emerge since deregulation has been:
{
Entercom
Greater Media
=Clear Channel
CBS Radio
}"
"[MULTIPLE-SSELECT] Who handles the buying and selling of radio stations these days?
{
The networks
=A brokerage firm
The individual owner
The FCC
}"
"[MULTIPLE-SSELECT] What is one of the advantages of digital radio broadcasting?
{
A multiplex stereo signal
Compatibility with current analog signals
More affordable prices than existing receivers
=Dramatic improvement in the quality of the signal
}"
"[MULTIPLE-SSELECT] What is one of the main problems with satellite radio?
{
It is commercial-free
It is obscenity-free
It utilizes free receivers
=It has high monthly subscriber fees
}"
"[MULTIPLE-SSELECT] In 2013, the biggest challenge confronting Internet presence continued to be:
{
A lack of consumer listening devices.
=Large fees charged to provide music.
Weak advertising revenues.
A lack of audience ratings.
}"
"[MULTIPLE-SSELECT] Radio Station websites offer what advantages?
{
Better signal quality
=Secondary revenue opportunities
Interesting graphics
Commercial-free programming
}"
"[MULTIPLE-SSELECT] What new technology constitutes the most popular mobile services for listeners?
{
Transistor radios
Compact discs
Audio implants
=iPods, iPads and Smart phone apps
}"
"[MULTIPLE-SSELECT] A microradio movement surfaced in the 1990s and raised the ire of both broadcast regulators and the industry; these microstations are referred to as:
{
=LPFM
HDFM
MPX
AOR
}"
"[MULTIPLE-SSELECT] The Communications Act of 1934 resulted in the establishment of what government agency?
{
=The FCC
The FRC
The KFC
The FTC
}"
"[MULTIPLE-SSELECT] Consolidation of radio ownership has had what effect on jobs in broadcasting?
{
No noticeable effect
=Fewer jobs on all levels
More executive jobs
Increased on-air jobs
}"
"[OPEN] What is the current state of radio in terms of audience and listenership?
{}"
"[OPEN] What are considered to be popular listening sources as an alternative to broadcast radio?
{}"
"[OPEN] Describe the trade organization that represents radio and lobbies in Washington.
{}"
"[OPEN] On noncommercial radio stations, what are some of the sources of revenue?
{}"
"[OPEN] What is meant by the term "frag-out"?
{}"
"[OPEN] According to legend, Todd Storz and Bill Steward laid the ground work for what became Top 40 radio by observing what?
{}"
"[OPEN] Seventy percent of radio´s ad revenues come from what source?
{}"
"[OPEN] To counter the sharp reversal of fortunes, many broadcasters formed Local Marketing Agreements; describe how they work.
{}"
"[OPEN] What were some of the effects of the Telecommunications Act of 1996?
{}"
"[OPEN] Who handles the buying and selling of radio stations these days?
{}"
"[OPEN] What are some of the advantages of high definition digital radio broadcasting?
{}"
"[OPEN] What has been the impact on listenership of satellite radio?
{}"
"[OPEN] In 2013, what was the biggest challenge confronting Internet presence, and why?
{}"
"[OPEN] Radio Station websites offer what advantages?
{}"
"[OPEN] What new technology and devices constitute the most popular mobile services for listeners?
{}"
"[OPEN] A microradio movement surfaced in the 1990s; these stations are referred to as LPFM; describe this broadcast alternative.
{}"
"[OPEN] The Communications Act of 1934 resulted in the establishment of what government agency? What were its predecessors?
{}"
"[OPEN] Consolidation of radio ownership has had what effect on jobs in broadcasting?
{}"